Alignments! Rates, Numbers and ROI [THA 303]

Take a deeper dive into alignments, the numbers being it, and the ROI. Multi-shop owner Joe Hanson has invested in the Hunter Quick Check Touchless Alignment equipment for his one shop, Tom Sciortino brings statistics on the effect alignments have on ADAS, and Jim Fleischman discusses the importance of asking your customers about their driving habits.

Watch the Episode on YouTube

Tom Sciortino, Total Automotive, Buffalo, NY. Tom’s previous episodes HERE

Joe Hanson, Gordie’s Garage, Roseville, MI. Listen to Joe’s previous episodes HERE.

Jim Fleischman, Automotive Alley, Arcade, NY. Listen to Jim’s previous episodes HERE.

Show Notes:

  • Supports the goal to give the customer an extraordinary experience, supports our core value of transparent communication, and supports goal for growth
  • Joe Hanson’s ROI Plan of attack within 18 months to 2 years- 53K to purchase, Labor cost was $42, alignment possibilities 63% of cars need some sort of alignment. Moved from 1 a day to 4 a day
  • It’s all about the alignment process- in September at Joe’s shop, the numbers dropped, and Joe had a meeting with his team to discuss experience and core values. October was a great month again!
  • Faster alignment checks- instant results and also records whole vehicle (dents)
  • It’s more than an alignment check- precheck and presell with open communication and transparency with customers
  • Safety- 25mph if forward facing camera is 1 degree off, the emergency braking will be effected
  • “Green is good” your employees still need to be trained to learn the numbers instead of colors
  • Tom went to ADAS training, and a lot of info on how important alignments are- 5 different vendors rotated
  • Are we asking the proper questions to the client about how they drive their vehicle? Are we setting up the vehicle for their driving needs, not for what the manufacturer put in for a generic setup for one size fits all alignment? 
  • What is the complaint; tire wear? Fuel economy? All are things that can be addressed with the right alignment. It’s like going to the chiropractor…

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Important Books

Check out today’s partners:

Shop-Ware: More Time. More Profit. Shop-Ware Shop Management




Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians.

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!