RR 405: Barry Barrett – Book Review – Never Split The Difference by Chris Voss

Book Review of “Never Split the Difference – – Negotiating As If Your Life Depended On It”   by Chris Voss and Tahl Raz   Find it on the Books page HERE.

Barry Barrett covers the premise of the book that builds a foundation for negotiation on the basis of understanding the other party through empathy and active listening skills.

During Barry’s career as a Service Manager and top salesperson, he honed his talents in communicating with people.

Barry is tireless in his pursuit of excellence in the automotive industry and in all that he does. His passion for providing tools to train owners and their teams to the next level is unlimited. He is a Ziglar Legacy Certified Coach. Find Barry’s other episodes HERE.


Key Talking Points:

  • “Never split the difference” Chris Voss and Tahl Raz
    • Saying “no” is the illusion of control, saying “yes” means you need to take action
    • When you call someone and ask if it is a bad time, the initial reactive response is “no” when really you are taking action to speak further
    • Active listening
    • Behavior change stairway model
      • Active listening- minimal encouragers, effective pauses, mirror questions, labeling (seems like, sounds like), paraphrasing, summarizing
      • Empathy- calibrated tactical questions, understanding customer
      • Build rapport
      • Influence others to do what’s good for them and good for you
      • Behavior change
    • Body language- 55% of what someone conveys
      • When selling over the phone, stand up and use gestures you would normally use. Project emotion
      • The mouth does what the body tells it to do
    • Self-control and emotional regulation- use happy, excited voice
    • What type of personality are you?
      • Analyst- methodical and diligent, speaks cold and distant, skeptical by nature
      • Accommodator- build relationship, people pleaser
      • Assertive – wants to be heard, tell rather than ask, once they are convinced you understand then they will listen
    • Know why you are reading the book- what is the objective/goal? Read multiple times
      • Underline what is important
      • Read what you underline and write ideas on bottom
      • Put own ideas on top, be a student
      • Powerpoint presentation on notes
  • Change
    • Change something small only you would know
    • Doesn’t have to be a huge problem
    • Change how you feel, change your body stance


  • Thanks to Barry Barrett for his contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.


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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!