Doug Callaghan, CEO of Vic’s Service Centre in Wainright, Alberta Canada is the winner of the 2016 Auto Care
Association ACE (Automotive Career and Education) award. Doug shares his story of transformation, recognized by Auto Care, that earned him this recognition.
Doug made a significant decision in early 2015 when he took how his business was operating and threw it all in the garbage. He started from scratch. Everything. He says, “a lot of owners that ask for the help and invest in the outside training yet fail to provide the leadership to make those ideas and plans become reality, I was not going to let that happen. I wanted to see an increase in our net profit and a better life for myself and my team”. He continues that commitment today. Doug has experience working with disaster plans with the Credit Union Board that he chairs. Find other episodes that feature Doug HERE.
Doug made a significant investment of $1,000,000 in his business with a new building. He shares his story.
Key Talking Points:
- 20-year mortgage- make dream work within the budget, developed building from budget
- Builders involved with the budget- saved on architecture costs by having specs already done
- Used money saved for better insulation- original shop 3000 square feet, now 10,000 square feet and heating bill only increased $100/month
- Built around the existing building
- Customer retention during the build and demolition- used social media, advertisements, construction updates to let customers know they were still open for business
- A great relationship with the bank- has worked with the same person for many years, The banker wanted to see the business succeed with building a new facility
- New features- air conditioning, wired and
wireless in each bay, customer wireless, air exchange system in bays, bay doors are clear for natural light
- $50,000 incidental expenses (signage, service counter, waiting area etc)- an opportunity for suppliers to partner with the business. Agreement with NAPA
- Employees had a lot of input with a new facility- which bays they wanted, how it’s set up, manage the location of equipment
- Training room- an important part of the construction
- Grand reopening- great feedback from customers, more new customers
- New import vehicles to service- correlation with a new clean building
- Best advice- find people that believe in you and share your vision, don’t be afraid of making a move
- Thanks to Doug Callaghan for his contribution to the aftermarket’s premier podcast.
- Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
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