RR 473: Derek Kaufman on Augmented Reality – Closer Than You Think

Derek Kaufman is a managing partner of Schwartz Advisors, a team of auto aftermarket experts who provide acquisition analysis, sell-side representation and growth strategy support for companies in our industry. Derek has over 40 years of experience in the transportation business and speaks nationally on the technology trends affecting auto service.  Listen to Derek’s previous episodes HERE.


Key Talking Points:

  • Aftermarket winners will adopt AR to:
    • Increase diagnostic accuracy
    • Speed removal and replacement of components
    • Equalize technician proficiency
    • Turn service bays faster
    • Increase car count: guiding technician to remove and replace parts faster
    • Attract and retain technicians to their shops
  • Augmented reality- shop tool of the future
    • Additional digital images, overlaying images so they look realistic
    • Near eye video- term on how augmented reality is delivered to your eye (built into safety glasses, images appear full screen)
    • Using technology to build technician training/guidance programs
    • AR packages more information on wider range of vehicles and delivers straight to technicians
    • Most manufacturers have already incorporated AR with retail 360-degree viewing

Link to Microsoft Hololens 2

Augmented Reality Elevator Repair using Hololens 


  • Thanks to Derek Kaufman for his contribution to the aftermarket’s premier podcast.
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NAPA Autotech Training helps your technicians keep their skills sharp and their NAPA Know How up to date. It’s the highest quality technical training that covers almost every vehicle system and every make and model. NAPA Autotech is presented by experienced instructors who are ASE master certified technicians. Even after a class is over, techs can access course information online with ClassPass. So when questions come up later they can get the answers. AutoCare Center owners who have taken advantage of Autotech Training say that well-trained technicians are helping to increase their shop’s repair capability and raise bay productivity. That results in fewer comebacks, more satisfied shop customers, and reduced technician turnover.

Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com.

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!