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RR 491: Warren Parr – Diagnostic & Intensive Labor Rates – Why and How I Did It

Complete Car Care officially opened it’s doors on September 28, 1985. The beginnings of CCC began from Warren’s hobby, racing cars. In 1983, he was involved in a racing accident that required surgery and nearly two years of therapy and rehabilitation. Although not visible, the racing accident left him with a permanent, partial disability. Because of the restrictions from his disability, He was no longer qualified for a Class 1 commercial driver’s license. He had no job prospects. In order to survive, He began repairing vehicles in his garage. His business grew and soon a Fresno City Zoning Officer arrived at his home. Within 6 weeks, He officially opened Complete Car Care’s doors. CCC are now in its 31st year of business, all at the present location. In 2000, the company entered the California Smog Repair Program as a designated Gold Shield Station and in 2010 and it became a NAPA AutoCare Center.

The work ethic, methods, and skills developed from a highly competitive sport like auto racing is the foundation of Warren Parr‘s business for the highly competitive and challenging industry of Automotive Repair. He was fortunate enough to turn his hobby into his business and the disability never became an issue. At Complete Car Care, people don’t work on vehicles because they have to, they do it because they enjoy it and they love the challenge. Warren’s previous episodes HERE.

Key Talking Points:

  • He needed to be more productive and pay his people more
    • Used training to help get there
    • He wasn’t making enough money and discovered that he needed a new labor rate on diag work 
  • Diagnostics labor rates
    • Parts profit for the year and parts for year. Parts profit for every billable hour.
      • $40 + $125 is diag rate
      • Dif between the lowest-paid tech and highest $10
      • Add the $10. More expensive tech doing the job
      • $175
      • He adds his training equipment and tech cost for the year $12,000
        • Divide the hours you bill
      • He is at $182.
      • A slow miserable death
      • They start without a two-hour minimum
        • They don’t want to finish without a solution
        • If faster they will adjust
      • Challenge: The shop down the street is lower. How much time will it take him to go out of business?
  • EV’s will require this hire labor rate
  • Customers ask how much for the job. Rarely your labor rate.
  • Engine job or rear main seal type of job. He has an Intensive Labor Rate- regular hourly rate and $40/hour for parts didn’t sell
    • Do heavy job sell customer repair part at cost and use intensive rate
    • Make the average amount on parts instead of losing money 
    • He makes an average amount or margin on expensive parts like an engine
  • Every tech gets 160 hours of training per year
    • The owner needs to be in the training. If not nothing will change if there isn’t an accountability factor from the owner
    • All learn together
  • Warren owns the tools. His techs do not have a tool bill

Resources:

  • Thanks to Warren Parr for his contribution to the aftermarket’s premier podcast.
  • Vin Waterhouse’s episode on Intensive Labor Rates HERE.
  • Warren’s Pico Club Episode HERE.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
  • Love what we do, buy a cup of coffee HERE.

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Learn more about TRACS Enterprise and the hundreds of other benefits the NAPA family has to offer. Talk with your servicing NAPA store or visit www.NAPAAutoCare.com.

 

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

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