Tire Pro Wants Your Customer Experience to Be Your Differentiator [RR 548]

Alan Beech knows what it takes to succeed in today’s marketplace. With more than 30 years of experience in the business world, he has worked his way to the top of the automotive service industry in Canada.

Alan’s professional career has spanned within both the corporate and entrepreneurial spaces. Today Alan has a number of successful businesses to his credit.

Alan is driven by his desire to share his extensive knowledge of the industry and to help others succeed. His main focus today is coaching, consulting and training independent shop owners and dealer groups. Alan’s passion is to see businesses be revitalized through great process and amazing customer experience. Find Alan Beech’s previous episodes HERE.

Key Talking Points:

  • Tire business in Canada
  • 75% of population use winter tires- rubber compound remains flexible under 35 degrees
  • Winter tires brake 25-30% better than regular tires- braking is most important with driving a vehicle
  • Symbol for winter tires- 3 peak mountain and inside is snowflake symbol
  • All-weather tire- not comparable to pure winter tire, gives less mileage and less traction
  • Quebec is the only province in Canada that has legislation laws for winter tires
  • Key to business is inspection- can always improve
  • Production facilities in North America/Asia do not have the capacity to service the winter tire market in USA
  • Customer for life
  • How much is a customer worth over the course of their lifetime in automotive purchases/services/accessories? $332,000 in 1985
  • If you let your customer go somewhere else for goods/services chances are they won’t come back
  • Displaying tires in the shop
  • Recommend having 2 tires out on the floor
  • Tire buying program/storing winter tires
  • Tire focused business to maintenance focused business
  • People, process and product
  • Training basic automotive understanding-emotional intelligence is most important for hiring
  • Help your customer’s get ahead- cheaper for them to keep vehicle than replace vehicle
  • For every dollar spent in maintenance, you save $15 in repairs- keep open communication with customers especially with products and warranties
  • Does customer satisfaction make a difference if they return or not? The reality is no. If the customer has emotional attachment/connection to you they will come back
  • Slow the process down- take time with your customers and employees, have a business that cares for people


  • Thanks to Alen Beech for his contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. As a result, the event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2020 will take place Tuesday, Nov. 3 through Thursday, Nov. 5, 2020 at the Sands Expo in Las Vegas. Therefore, more than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals. They will be from 135 countries which are projected to be in Las Vegas during AAPEX 2020. For information, visit aapexshow.com

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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!