The Lowest Price Shop Is Not Your Competitor – Reggie Stewart [RR 748]
What do you do when a disgruntled customer wants to know why your shop is more expensive than the one down the road? Are you educating customers on the value of your services? Do you feel like you have to defend your profitable business model? Does the shop down the road, which has the crazy low price, realize their business won’t be worth it’s value when it’s time to sell?
Reggie Stewart, Reggie’s Motor Works, and Noble Auto Service in Noblesville, IN, Euro Specialist. Listen to Reggie’s previous episodes HERE
Key Talking Points
- Did the owner pay off the property 30+ years ago? Why isn’t he paying himself rent? Do the employees of this shop make appropriate wages? Do they provide any benefits? What happens when you have a more complicated problem?
- Then, they are perpetuating the idea that the auto repair industry is untrustworthy, when in fact it just costs more to build a modern trustworthy business.
- “There’s a shop for every client, and a client for every shop”
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About the author, Carm Capriotto, AAP
Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.
Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.
As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.
Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!