What do you do when a disgruntled customer wants to know why your shop is more expensive than the one down the road? Are you educating customers on the value of your services? Do you feel like you have to defend your profitable business model? Does the shop down the road, which has the crazy low price, realize their business won’t be worth it’s value when it’s time to sell?
Key Talking Points
- Did the owner pay off the property 30+ years ago? Why isn’t he paying himself rent? Do the employees of this shop make appropriate wages? Do they provide any benefits? What happens when you have a more complicated problem?
- Then, they are perpetuating the idea that the auto repair industry is untrustworthy, when in fact it just costs more to build a modern trustworthy business.
- “There’s a shop for every client, and a client for every shop”
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