Surviving Two Store Openings During the Pandemic [RR 750]

What is it like opening two locations at the dawn of COVID? David Eschbach shares his story around three primary business tenets. Each Take-Away is wrapped in a compelling story and supported by integrating sub-lessons. See the show notes as a guide, as this information is applicable for leading a business during any crisis or economic environment, not just during COVID.

David Eschbach, Spirt One Automotive, St. Louis, MO

Key Talking Points

  • Five Stages of Business- Obscurity, Awareness, Need, Change, Recommend
  • Awareness- understanding your voice and message is powerful. Include the spouse as 3rd party evaluator with reviews. “No one works for me, they work with me.”
  • Forfeiting the Right to Emotion- The difference between emotion and compassion. Dollars are for the owner. Victories are for the team.
  • Focus on Simple Victories Not Dollars
  • Marketing, Advertising and Branding: must be done daily, everyone is a prospect, don’t stop marketing even if you are busy and booked weeks out. Are you “coca-cola?” “Success is detrimental to your daily efforts” “Triumph only means your next effort has to produce bigger results.” Creating a Marketing Calendar. Marketing Everyday- The Everyday Habit. Understanding how to attract new customers. The failure of discounts and rebates, instead market experiences. Becoming an Influencer, let the relationship build your business
  • Your Health is the Health of your Business- your team counts on you for your decisions. The best decisions come from a healthy mind and body.

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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!