THA 142: Business Coaches Lab – Building an Enduring Business Culture – Part 2

Academy Panel:

Cecil Bullard is President of the Institute for Automotive Business Excellence.

He is a trainer and business coach in the automotive aftermarket working closely with service professionals. Previous episodes featuring or mentioning Cecil, click HERE.

Rick White has been working in the automotive, software & coaching industries for greater than thirty years and is currently an AMI-approved training instructor.

He owned and managed several successful automotive repair shops. Currently, Rick is President and Lead Coach for 180BIZ, an auto repair shop training and business coaching company proudly serving the independent auto and truck repair owner since 2006. Rick has been acknowledged as an industry expert and has been featured in many automotive trade publications. Rick has been training and speaking at industry events across the country including AAPEX, Vision and for AASP PA just to name a few. Find all of Ricks contributions to the podcast HERE.  

Bob Greenwood, AMAM (Accredited Master Automotive Manager) is President and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. (AAEC).

It is a company focused on providing Business Management Resources and Development for the Independent Sector of the aftermarket industry. It’s content and technology is recognized as part of the curriculum of the Fixed Operations Diploma and the Aftermarket Degree courses taken at the Automotive Business School of Canada at Georgian College located in Barrie Ontario Canada. This school is the leader and only college in Canada that offers an automotive business education. AAEC is also recognized by the Automotive Management Institute (AMI), located in North Richland Hills, Texas USA, allowing 80 credits for successful completion of the AAEC E-Learning portion of the site towards the 120 credits required to obtain the reputable Accredited Automotive Manager (AAM) designation. Bob’s previous episodes are HERE.

Key Talking Points:

  • Culture is the foundation of your business. It reduces frictionAllows your people to flourish
  • Perfection is not attainable. Shoot for your best with a culture of continuous improvement
  • People will want to work at your shop if your culture permeates
  • Let out your authentic you.
  • It starts with the owner/leader
  • Great culture has great standardsPeople feel it and believe in it
  • People are kept accountable that attract people who want to be part of thatWhen you don’t hold people accountable they become unsure of themselves
  • Find your hidden strengthsUse your personal coach. They see more in you than you do
  • What are they? Find them
  • Strengths Finder 2.0 BOOK and Test HERE
  • Find your talentHire to build on your shortcomings “Hire Up”
  • Hire smarter/better than you with more talent than you (insecurity)
  • Too busy managing your tasks and not your outcomes
  • Culture happens. You have a culture. Does it do for the business what it needs to do? If not, you consciously need to create the one you want (enduring)  Invest in building your culture
  • Culture is not what you talk about it is what you live
  • Rick White to his daughtersBoys will confuse you. What they say and what they do are different.
  • Always look at what they do.
  • Behavior Never LiesIf you act contrary to what I want to create in your business, your people are watching and will learn from your action
  • Consider assessments on yourself and your peopleStrengths Finder 2.0 (Discover what you are good at and what makes you happy)  LINK HERE
  • Do what you do best. Learn more about it.
  • DISC – Communication behavior assessment – From Tony Robbins  LINK HERE
  • Creating your culture is just one small part of the responsibilities of the CEO. You can’t lead from the creeper or the front officeHaving structured conversations with your people
  • Recruiting, Marketing, Growth Strategies, Leadership are SUB-Cultures
  • Never assume your people know what you mean or say. Be clear communication with your teamAsk them to explain to you what you just said. Get a confirmation that the message got through
  • What they think they heard is more important than what you said
  • The accountability mirrorWe don’t hold ourselves accountable to our actions, we hold ourselves accountable to our intentions. Thinking about something does not create actions and demonstrates a lack of leadership and trust
  • Where you put your attention and how you live and what you do creates your culture.
  • Focus on growth, ingenuity, invention, and productivity and hold all accountable this breeds your culture
  • Discipline is a good word. Hard conversations need to be had
  • Learn from our failures and grow from your success
  • Mistakes are OK. Multiple mistakes are pattern failures. Patterns need to be dealt with
  • You may never be happy with your facility/environment. Do not let that stop your drive for the best culture. Look for the potential in everyone and the business and move forward in building a strong culture. 
  • Get your people to see the movement, they will get on board 
  • Trust is one of the most important components in building an enduring culture. Trust at every level between team members
  • Pick important things out and work with your team to improve the company and build a culture of team, accountability, and trust
  • Culture is not a hard concept. It will help your people thrive. It creates standards and accountability. Easy wins will make a big difference.
  • The leader acts in concert with the vision of culture being created
  • We need more open and honest clarity and consistency from our CEO’s with effective and clear communication with the team.
  • Talk strengths and weaknesses with the team.

Business Coaches Lab Series:


  • A special thanks to Bob Greenwood, Rick White, and Cecil Bullard for their contribution to the aftermarket.
  • Books Page HERE
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

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This episode is brought to you by Jasper Engines & Transmissions. When a car’s engine or transmission fails, it’s not the end of the road. A re-manufactured drive-train product from Jasper Engines & Transmissions will give your car a new lease on life. JASPER has over 2000 Associates, three manufacturing facilities, two distribution centers, and 45 branch offices across the country. They’re all working to produce, transport and deliver the perfect product. That’s what they do best… keep customers happy. Visit

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!