CEO Margaret Palango Takes the Lead [RR 692]
I’m so honored to be speaking with the new CEO of Auto Shop Solutions, Margaret Palango. In this episode, Margaret shares how she went from a stay-at-home mom to her newly appointed position as CEO. You have to create opportunities for yourself and go for what you want. Her new role will encourage more women to join our industry. Listen and be inspired and strive to grow your confidence so you can reach your goals, take big leaps and make a difference.
remarkableresults.biz/e692Listen and view episode notes
The Evolution of SEO: Make Your Website the Best For Search – Brain Walker [RR 580]
In this episode, we have Brian Walker talking about the basic core principles of SEO. We will be diving into websites, quality content, search engine, Google’s algorithm of search intent, marketing and many more areas that helps you improve your website.
Brian was a Mercedes Benz Master dealer tech and was ASE certified with L1. He owned Peak Automotive in Apex, NC. He is also the co-owner of Shop Marketing Pros. He does “Done for you” marketing services for auto repair shops.
We talked about websites and optimizations. A few years back you can trick search engines to position your sites a little bit higher but now SEO or search engine optimization has evolved. AI’s are being used to make search engines think like a human. It can adapt well. This means we have to go back to the basic core principles of why your site ever existed.
Find the show notes at https://remarkableresults.biz/e580.Listen and view episode notes
DATA – How Understanding Search Habits Will Help Grow New Customers
Al Haberstroh, a partner and Chief Strategy Officer at MontAd Media has developed numerous innovative, revenue-driving solutions for marketers of all sizes. He was an early adopter of content and database marketing and was instrumental in the development of two new proprietary marketing tools for the aftermarket; Shop Reach 360 and Audience ID.
Al knows that data will help drive traffic to the aftermarket. They key will be to interpret the data and use it to engage with customers who are searching for problem solutions.
This is episode is the answer to most questions regarding tracking data and its content and relevance. Monitoring the trends and movement with months and months of data can offer you a confident approach in assessing the products and services you offer. It is like reading the future and being a psychic using data analysis.Listen and view episode notes
Influence your Customers In Their Digital Hangout.
Mandy Pennington is the Director of Internet Marketing at Net Driven and she brings an array of ideas to improve the influence you have on your customer where they interact with you in their digital world.
The more listening and empathizing you are engaged with your customers the more effective you can make your marketing and experiences. Be your customer’s ‘Day Maker’. Take ownership of your website and your social media channels so you can influence your customer in those micro-moments. Meet them where they are.
We talk SEO, your customer purchase journey, and digital marketing trends for 2018 & beyond. We discuss protecting your online Image and the very big push for having a mobile-friendly website. It will make a difference in your digital marketing.Listen and view episode notes
Humble beginnings: Started fixing cars in his mother’s garage to pay for college.
Bob Noriega from Autoworks of Tampa, FL has been in business only 7 years but has a winning formula of processes and systems that will allow him to duplicate and grow.
He credits his hard work, personal drive and business coach for setting a strong level of accountability. Bob’s business growth is directly attributed to managing his numbers and his passion on a ‘complete’ customer experience.Listen and view episode notes