FTR 002: Ron Ipach – Email is Destroying Your Business

Ron Ipach Previous Episodes HERE.   

Talking Points:

  • Email is ruining your business.
  • It is convenient but not necessarily the best method.
  • Email marketing may only cover 10-25% of your customer email base.
  • The accuracy of your mail address is a concern.
  • The average person changes their email address twice a year because of spam.
  • People give out a ‘fake’ email address that they never look at.
  • The average person gets 121 emails per day if it manages to get by the spam filter.
  • Your open rate may not necessarily be accurate.
  • Email is low cost, fast and easy to do but you need to do more in your marketing strategy.
  • A solid marketing strategy should include texting, direct mail and email.

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The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.