Are You Offering ‘Only’ Synthetic Oil Services? [THA 270]

Questions, what is your customer oil change service like?  Have you transitioned to ‘synthetic only’ oil for your customers? How do you stock all grades and weights? The days of $20 oil changes every 3 months is gone. My panel of shop owners discuss why they have synthetic only oil service and how it’s improved their efficiency in the bays and for their customers. If you have not implemented this business strategy learn in this episode why you need to do it.

Watch the Episode on YouTube

Bill Nalu, Interstate Auto Care, Madison Heights, MI. Listen to Bill’s previous episodes HERE.

Joe Hanson, Gordie’s Garage, Roseville, MI. Listen to Joe’s previous episodes HERE.

Jim Fleischman, Automotive Alley, Arcade, NY. Listen to Jim’s previous episodes HERE.

Key Talking Points

  • A $100 synthetic oil change doesn’t cost twice as much as a $50 semi-synthetic oil change service
  • The interview process “how much is an oil change?” gives you an opportunity to highlight your service 
  • Gain valuable shop floor space by consolidating your bulk oil storage and eliminating unneeded oil grades that do not promote the right customer in the first place.
  • Oil changes- don’t take lightly, $20 oil changes are gone and should be gone
  • Don’t rely on the ‘sticker’ to check on oil- educating customers 
  • “Maintenance service” Not due for an oil change? 7,500-mile intervals. 1,000 or 2,000 miles left? For 2x a year maintenance, it’s worth changing the oil early. 
  • Car count goes down, but the average repair ticket is going up
  • Taking more time during inspections
  • Shifting into the changing times with EVs- sell maintenance not oil changes
  • Simplicity and efficiency- eliminating stocking different oils, no bundles
  • Implementation- shop meeting first for the buy-in with employees, discuss the oil intervals, work with suppliers, what is included, what are you saying to customers and pre-booking customers

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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!