Millennials A to Z – Part 2 – Sara Fraser [RR 620]

Sara Fraser is a millennial who has a love for life, travel, and connecting with other humans! She has over 15 years of retail management experience, the last 6 of them as an office manager for a used car sales and service center. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.

Sara loves helping others grow and succeed and is excited to share her expertise on management and social media, her views on how and why the younger generations think and act, and how to work and manage a business within a multi-generational workforce. When she isn’t working Sara spends her time traveling, attending theatrical productions, music festivals, concerts, advocating for human and animal rights, celebrating life in general and connecting with other people from all over the world. Look for Sara’s previous episodes HERE.

Key Talking Points:

  • Why aren’t millennials applying to my shop?
  • Millennials don’t buy products without looking at reviews- they won’t apply/accept offer without researching shop thoroughly first 
  • Have current employees leave google reviews- show off and share your business culture .
  • Shop should look clean and inviting- millennials want walk through interviews to evaluate their potential work space  
  • Flexibility in work hours- millennials grew up with parents that were away from the home or working extended hours. Life after work is more important than work. 
  • Social media/linkedin/indeed- the more you advertise you’re hiring on different platforms, the bigger net you’re casting and the more feedback you’ll have
  • Advertise your culture- be inviting into your team, millennials are looking for that workplace “home”  
  • “Ideal boss”- approachable, comfortable to talk to, honest, trustworthy, positive attitude, personable. Millennials like to share information about their life outside of work and want the same reflected back. You are more than a boss, you are a mentor/role model.
  • Embrace change and adapt to your employees needs – create a space for employees to flourish and succeed  
  • Show millennials the auto industry is a viable career- they did not grow up with the knowledge they could be a technician as a career

Resources:

  • Thanks to Sara Fraser for her contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.