Customer Perceptions Part 3 – Bob Cooper and Chris Monroe [RR 781]
We are wrapping up our 3 part series with Bob Cooper and the Q&A discussion with a customer panel at the 2022 Elite Invitational. Chris Monroe joins us as we discuss websites, google ads and cause marketing. Don’t forget to download your complimentary Customer Care Guide and an Owners Job Description Guide by going to eliteworldwide.com/ARN or find the link in the show notes.
Bob Cooper, Founder/President Elite Worldwide. Complimentary Elite Customer Care Guide Template HERE. Listen to Bob’s other episodes HERE
Chris Monroe, Monroe Tire & Service, Shelby, NC. Business Development Coach, Elite Worldwide, Elite Top Shop 360. Listen to Chris’ other episodes HERE
Key Talking Points
- Watch Full Episode on YouTube HERE
- Websites – What they look for on websites: years in business, pictures of shop/employees (nonstock photos), connection (dogs, kids etc), phone number and email address, reviews, attraction to family business
- What didn’t they say? Price, list of services
- Google Ads – Their use of the paid Google ads found at the top of search results- they do not consider them as recommendations. Consumers want to do their own research
- Cause Marketing – powerful but not a top priority to sway decisions, encourage referrals, and find a cause you believe in to be involved with.
- Complimentary Elite Customer Care Guide Template HERE.
- Link to Part 1
- Link to Part 2
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Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
About the author, Carm Capriotto, AAP
Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.
Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.
As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.
Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!