Articles / Blog Posts

Let passion drive your success.


Share this…‘Stop chasing the money and start chasing the passion’, Tony Hsieh.  Entrepreneur Tony Hsieh must know what he is talking about, he is the CEO of Zappo’s is an extraordinary eTailer with a customer service culture that companies want to emulate. They drove their success selling shoes with fast and free shipping and…

Perfect Customer. Shaping YOUR Avatar.


Share this… Have you spent time developing who your target customer is? Do you really know when that ‘perfect customer’ walks in your door? Shop owner Gene Morrill from Certified Automotive in Glendora, CA, a Motor Age top shop winner 5 out of the last 7 years, makes this a critical part of his strategy.…


Starbucks: A Lesson In Value


Share this… David Fishof’s book ‘Rock Your Business’ was a great read. If you wanted to know about Rock ‘n’ Roll Fantasy Camp and how a rock promoter and sports agent got started and grew a very successful business; a fun read. There are some great stories in this book about leadership, patience, preparation and…