Articles / Blog Posts

How Would I Beat Us!


How would I beat us? What a novel approach to making sure you are firing on all cylinders. A challenge when you get a chance to put on your competitors hat and program your business strategies against YOU. For my way of think this is a very exciting exercise. Here is one way to do…

Let passion drive your success.


‘Stop chasing the money and start chasing the passion’, Tony Hsieh.  Entrepreneur Tony Hsieh must know what he is talking about, he is the CEO of Zappo’s is an extraordinary eTailer with a customer service culture that companies want to emulate. They drove their success selling shoes with fast and free shipping and returns.…

Perfect Customer. Shaping YOUR Avatar.


Have you spent time developing who your target customer is? Do you really know when that ‘perfect customer’ walks in your door? Shop owner Gene Morrill from Certified Automotive in Glendora, CA, a Motor Age top shop winner 5 out of the last 7 years, makes this a critical part of his strategy. You must…


Starbucks: A Lesson In Value


David Fishof’s book ‘Rock Your Business’ was a great read. If you wanted to know about Rock ‘n’ Roll Fantasy Camp and how a rock promoter and sports agent got started and grew a very successful business; a fun read. There are some great stories in this book about leadership, patience, preparation and persistence. One…