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Who Is Your …?

By Carm Capriotto, AAP | Nov 24, 2024

While at AAPEX 2024, I had a revelation. It happens a lot. It hit me while doing what I do best, facilitating a Town Hall…

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Be Like A Bakery

By Carm Capriotto, AAP | Nov 11, 2024

Images of warm, freshly baked bread and delightful pastries instantly come to…

Anticipation

By Carm Capriotto, AAP | Oct 28, 2024

Anticipation is a powerful tool that significantly enhances the justification for training…

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Beyond the Awards. The Story Behind the Story.

By Carm Capriotto, AAP | 02/07/2021

Early in 2021, I interviewed the recipients of the first annual AAPEX 2020 Awards; Shop Owner of the Year,…

Have You Felt the Impact?

By Carm Capriotto, AAP | 02/02/2021

Have you walked one of your regional malls lately? I recently spent time at our one big regional 1.6…

Knee Hurt?

By Carm Capriotto, AAP | 01/22/2021

Feet ache? Can’t see well? Back hurt? Does your knee hurt? You may need a specialist in each of…

Charging What You Are Worth

By Carm Capriotto, AAP | 01/16/2021

Of late there has been a lot of dialogue around my circles about being paid for the value you…

When We Teach

By Carm Capriotto, AAP | 01/04/2021

Have you learned and experienced the powerful adage ‘When We Teach We Learn’. Ask any trainer if it is…

Inspired by the Beatles

By Carm Capriotto, AAP | 12/19/2020

This past weekend, Sirius XM played the top 100 Beatles songs, voted by their listener. During a busy weekend,…

Follow the Yellow Brick Road

By Carm Capriotto, AAP | 11/23/2020

Flipping through channels, there it was, the beloved ‘Wizard of Oz’. I just can’t help but stop and get…

How Can You Help the Next Generation of Shop Owners

By Carm Capriotto, AAP | 09/15/2020

If you had known then what you know now, would you have opened your own shop? Every day new…

Are You Meeting Your Customer Expectations?

By Carm Capriotto, AAP | 09/08/2020

Customers want a great experience. They have preconceived expectations on how their experience with you is going to happen.…

Is it Just Me or Do You Feel the Forces of Change?

By Carm Capriotto, AAP | 08/31/2020

Are change forces blowing harder and faster than we realize? And are we creating them? A restaurant in my…

How Good Are Your Customer Basics?

By Carm Capriotto, AAP | 08/23/2020

Flour, water, salt, and yeast makes bread. Just about every recipe has these ingredients. That’s pretty basic and most…

A Rolling Billboard Got Me Thinking

By Carm Capriotto, AAP | 08/23/2020

Traveling on the New York State Thruway I came upon a semi with a massive ad, on its back…