Latest Blog

Recent Blogs

There Is No Finish Line

By Carm Capriotto, AAP | Sep 30, 2024

About 20 years ago I attended a conference where the trainer put up Nike’s 1977 ad campaign, “There is no finish line”. A picture of…

Read More

A Reservation, A Must You Say!

By Carm Capriotto, AAP | Sep 9, 2024

Making a Reservation for Your Client We know what a reservation is.…

A Sophisticated Client Experience

By Carm Capriotto, AAP | Aug 19, 2024

I recently chatted with Seth Thorson from Eurotech Auto Service in Minneapolis…

All Articles and Blog Posts

Knee Hurt?

By Carm Capriotto, AAP | 01/22/2021

Feet ache? Can’t see well? Back hurt? Does your knee hurt? You may need a specialist in each of…

Charging What You Are Worth

By Carm Capriotto, AAP | 01/16/2021

Of late there has been a lot of dialogue around my circles about being paid for the value you…

When We Teach

By Carm Capriotto, AAP | 01/04/2021

Have you learned and experienced the powerful adage ‘When We Teach We Learn’. Ask any trainer if it is…

Inspired by the Beatles

By Carm Capriotto, AAP | 12/19/2020

This past weekend, Sirius XM played the top 100 Beatles songs, voted by their listener. During a busy weekend,…

Follow the Yellow Brick Road

By Carm Capriotto, AAP | 11/23/2020

Flipping through channels, there it was, the beloved ‘Wizard of Oz’. I just can’t help but stop and get…

How Can You Help the Next Generation of Shop Owners

By Carm Capriotto, AAP | 09/15/2020

If you had known then what you know now, would you have opened your own shop? Every day new…

Are You Meeting Your Customer Expectations?

By Carm Capriotto, AAP | 09/08/2020

Customers want a great experience. They have preconceived expectations on how their experience with you is going to happen.…

Is it Just Me or Do You Feel the Forces of Change?

By Carm Capriotto, AAP | 08/31/2020

Are change forces blowing harder and faster than we realize? And are we creating them? A restaurant in my…

How Good Are Your Customer Basics?

By Carm Capriotto, AAP | 08/23/2020

Flour, water, salt, and yeast makes bread. Just about every recipe has these ingredients. That’s pretty basic and most…

A Rolling Billboard Got Me Thinking

By Carm Capriotto, AAP | 08/23/2020

Traveling on the New York State Thruway I came upon a semi with a massive ad, on its back…

Ingenious. Clean – Part of the New Normal

By Carm Capriotto, AAP | 07/27/2020

Visiting a Tim Hortons Coffee shop I experienced what is the new normal as it comes to cleanliness at…

Mastering

By Carm Capriotto, AAP | 07/19/2020

Mastering I recently saw a Lexus commercial that was themed ‘Mastering’. If you are like me and look outside…