Latest Blog

Recent Blogs

But! However! Replace Them.

By Carm Capriotto, AAP | Feb 20, 2024

Share this…Move from But or However to NOW. Guilty, Your Honor, as Charged. ‘But’ is a staple word that we use all the time. It…

Read More

Does Luck play a role in our success?

By Carm Capriotto, AAP | Feb 5, 2024

Share this… Balancing the roles of hard work and luck in achieving…

Hello 2024!

By Carm Capriotto, AAP | Jan 22, 2024

Share this… We are twenty-two into the new year. So, big deal,…

All Articles and Blog Posts

Five Reasons to Love Podcasts

By Carm Capriotto, AAP | 08/05/2015

Share this… Podcasting is on fire. Guess who just started a podcast? Jack Welch, former chairman of GE has…

Explaining Social Media to your Chamber of Commerce

By Carm Capriotto, AAP | 07/21/2015

Share this… You got a phone call from the local chamber because you are a very active member of…

Hungry? Where’s the Food Truck?

By Carm Capriotto, AAP | 07/06/2015

Share this… The quickest way to a man’s heart is through his stomach (That also applies to women). Growing…

Darwin Martin

How Frank Lloyd Wright got me going for Broke!

By Carm Capriotto, AAP | 06/27/2015

Share this… It was a rainy weekend with close friends visiting from Florida. This summer has been very rainy…

Eleven Rules for Life!

By Carm Capriotto, AAP | 06/17/2015

Share this… It’s great to find a top ten or eleven list of great common sense rules that, for…

Top 10 List!

By Carm Capriotto, AAP | 06/10/2015

Share this…   Do you have a list of your top customers? I’m sure you do. However it may…

Woody Allen was right: ‘80% of life is showing up’!

By Carm Capriotto, AAP | 06/02/2015

Share this…   This quote is taken from a book a book by George Lois called Damn Good Advice.…

Don’t Chase The Pain

By Carm Capriotto, AAP | 05/21/2015

Share this… I had some bad pulled muscles in my neck so I decided to get a massage. I…

How Would I Beat Us!

By Carm Capriotto, AAP | 04/28/2015

Share this… How would I beat us? What a novel approach to making sure you are firing on all…

Let passion drive your success.

By Carm Capriotto, AAP | 04/24/2015

Share this… ‘Stop chasing the money and start chasing the passion’, Tony Hsieh.  Entrepreneur Tony Hsieh must know what…

Perfect Customer. Shaping YOUR Avatar.

By Carm Capriotto, AAP | 04/10/2015

Share this… Have you spent time developing who your target customer is? Do you really know when that ‘perfect…

Coffee

Starbucks: A Lesson In Value

By Carm Capriotto, AAP | 03/08/2015

Share this… David Fishof’s book ‘Rock Your Business’ was a great read. If you wanted to know about Rock…