Why CRM is Vital to Automotive Shop Success [THA 359]

Our panel discusses the importance of Customer Relationship Management (CRM) in the success of auto repair shops. They highlight CRM’s role in client retention, communication, and building trusted relationships. The discussion also covers the significance of integrating CRM with shop management systems and the potential for automation and reminders based on customer data. The panelists stress the importance of the first 100 days in the customer journey, the need for consistent touchpoints, and personalized communication. 
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Navigating the Tesla Terrain: Insights from Seth Thorson [RR 908]

Recorded Live at ASTE 2023, Seth Thorson shares insights on owning a Tesla, including the availability of parts, diagnostics, and his experiences with long-distance driving in a Tesla. He addresses misconceptions about EV charging stations and the topic of EV fires. Seth’s expertise and passion for Tesla and EVs are truly inspiring and informative.
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Keeping an Eye on Bay Productivity [THA 356]

Did you know most shops only utilize 20-30% of their bay capacity? Let’s explore the concept of effective bay rate and the potential benefits of monitoring and analyzing bay usage. What is the potential revenue that can be realized by addressing these inefficiencies?

Our panel highlights the importance of focusing on bay efficiency rather than just technician efficiency and the need for shops to adopt lean six sigma principles to maximize productivity.
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Transparency is the New Trust: Bridging the Gap Between Technology and Client [RR 903]

“AutoTechIQ helps car and truck owners identify problems their vehicles are having. We provide proven auto repair work that has solved similar issues thousands of vehicle owners have faced. We also recommend auto repair shops in your area based on trust, customer education, and quality of work. These shops inspect your car using a courtesy Digital Vehicle Health Inspection and create a state of health report with symptom information and necessary fixes.”

Frank Scandura and Krista Erickson discuss how AutoTechIQ aims to bridge the gap between shops and customers by creating better relationships through technology and transparency. The goal is to empower customers with knowledge and build trust.
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Congressional Testimony: Right to Repair Update [RR 902]

Recorded Live at AAPEX 2023, our panel dives into the progress of the Right to Repair bill that could potentially reshape our industry. Without the Right to Repair Act, our industry could face a staggering $93 billion hit by 2035. Kathleen Callahan, who testified in front of Congress, shared her experience and the momentum it created for the bill. It’s crucial for industry professionals to understand the bill, advocate for it, and engage with their communities and legislators. 
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Network Security: Protecting Your Business [THA 352]

Our panel discusses the importance of network security and protecting businesses from cyber threats. They emphasize the need for multiple layers of protection, including two-factor authentication, and caution against phishing attacks. They also highlight the importance of training employees to recognize such threats and having a proactive approach to cybersecurity. Let’s stay ahead of potential threats and make it more difficult for hackers to target our businesses.
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The Google Nerds’ Guide to Streamlining Your Business [RR 887]

AJ Nealey and Joe Hanson discuss the use of Google Workspace in their businesses. They explore the different applications within Google Workspace, such as Google Meet, Gmail, Google Sheets, Google Docs, Google Slides, Google Calendar, and Google Drive, and how they utilize them for communication, document storage, and collaboration. They also discuss the benefits of controlling intellectual property, and the efficiency and organization that Google Workspace provides. 
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Counterfeit Parts [THA 336]

Get ready for an eye-opening episode as we dive deep into the world of counterfeit parts in the automotive industry. Tanner Brand, a mobile diagnostician and trainer; Bob Stewart, the global brand protection manager for General Motors; and Stephen Kontos, a patent attorney counsel specializing in automotive engineering and software, discuss the implications of counterfeit parts for technicians, shop owners, and large companies. What is the difference between aftermarket parts and counterfeit parts? What are the legal and security risks from obtaining software from gray market or black market websites? It’s clear that this is a complex issue that requires ongoing attention and discussion. Stay tuned for a potential part two of this episode where we’ll continue to explore this topic.
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Embracing Change: Navigating the Electrification Revolution [AW 165]

Dave Hobbs discusses the challenges and changes brought about by electrification in the automotive industry. Dave shares his experience with hub bearing failures, the importance of proper charging cables for electric vehicles and the maintenance requirements of EVs. He also discusses the recently launched ASE Safety Certification and the importance of safety in the industry. It’s an exciting time, and by embracing change and staying curious, technicians can ensure their success in this evolving landscape.
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App-solutely Essential: Why Auto Repair Shops Need to Embrace Apps [RR 863]

Jeff Mont, owner of JJ’s Auto Service Center and Jeremy Glassco, founder of App Fueled, discuss the benefits of using apps in the automotive industry. Apps can be a valuable tool to engage with customers and increase customer loyalty. By offering valuable benefits and discounts, shops can make it worth their customers’ while to give their time and attention to their business. JJ shares his experience using App Fueled for his shop’s app, which includes a 10% discount on all purchases and a 5% rebate up to $50. He notes that the app has helped increase his shop’s average repair order by 15-16%.
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How Can Data Improve Customer Relationships and Sales? [860]

Are you looking for ways to improve your customer relationships and drive business success? Bill Nalu and Stan Stokes discuss the importance of using data and information to enhance customer relationships and sales. They share their experiences with auditing phone calls and using personality assessments to identify areas for improvement. Tune in to learn practical advice for using data and information to improve your customer relationships and drive business success.
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Using Slack as a Communication Tool [THA 332]

Chris Lum and Tom Ham discuss the benefits of using Slack as a productivity tool and how they use it in their businesses, including the ability to create different channels for different purposes, send attachments and documents, and customize notifications. Overall, Slack is seen as a valuable tool for improving communication and efficiency in the automotive industry.
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How Can Professionalism Improve the Automotive Industry? [AW 161]

Mac Akram, the owner of Mack’s Complete Auto Repair in Chandler, Arizona, discusses the importance of professionalism in the automotive industry, including keeping the shop clean and organized and using digital vehicle inspections to provide better service. Mac believes that raising the standards of the industry is crucial to gaining the trust of customers. Mac also encourages shop owners to invest in training for their technicians.
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21 Tips: How to Gain an Edge Part 4 [THA 328]

Learn how to improve your business and take it to the next level with these 21 tips and insights related to management, marketing, customer service, and personal growth. Our panel provides practical tips such as refreshing online photos, using referral programs, and creating a virtual tour of the shop. They also encourage humility, vulnerability, and continuous learning as essential tools for success in the automotive industry.
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Navigating Family Dynamics in Business Ownership [AW 157]

Tatsu Tsuchida discusses his experience transitioning from a Japanese-only shop to an all-makes and all-models shop, his marketing strategy, and his experience taking over an existing business. He also discusses the challenges of owning a family business and the importance of having an exit strategy. The episode also includes a tour of Tsuchida’s second location.
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Streamlining Workflow: Shop-Ware’s New TechApp for Technicians [RR 843]

Recorded Live at Vision 2023, this episode features Carolyn Coquillette, CEO of Shop-Ware, discussing the release of their new mobile application, TechApp, designed to help technicians manage their work more efficiently. The app allows technicians to view a list of current jobs, track their time on individual services, and easily document findings and results, including inspections. The episode also touches on the challenges of building software for the automotive industry and the importance of customer feedback in the development process.
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Alignments Taking Longer: Are We Charging Enough? [THA 323]

The automotive industry constantly evolves, with new technology and safety features being added to vehicles each year.  Are you investing in technology and education to stay competitive and provide quality service to customers? In this episode, we discuss the importance of charging enough for alignments and educating customers on the need for calibration and maintenance to ensure their safety on the road.
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Future Shop: Sooner Than You Think [THA 318]

Will diagnostic work overtake remove and replace work? How will you position and present your shop as a technologically advanced repair center? What training will our employees need? How will artificial intelligence impact our industry? Will we be prepared? Join Jake Sorensen, Chris Chesney and Derek Kaufman as they discuss the shop of the future. 
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Google Reviews – Jimmy Lea [RR 747]

It’s time to take a deep dive into Google Reviews. Why is it important to have a variety of star ratings instead of all 5 stars? Why do you need to respond to good and bad reviews? I’m with Jimmy Lea, Kukui Evangelist. Find out why your business must exist digitally in order to capture customers.
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