The Untapped Potential of Tire Sales [RR 958]

Darren Mclea shares his passion for tires and offers valuable insights on how tire sales can significantly boost a shop’s profitability and customer loyalty. He discusses strategies for shop owners to incorporate tire sales, the support available from tire distributors, and the benefits of creating a one-stop-shop experience for customers. 
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In 8 Years I’ve Been Through 68 Service Advisors [RR 942]

Recorded Live at Vision Hi-Tech Training & Expo, Jeremy O’Neal shares his journey of transforming a struggling business into a thriving enterprise, emphasizing the critical role of service advisor training.  Jeremy also highlighted how understanding the business, the owner’s goals, and team dynamics is essential before implementing any training program. It’s not just about fixing cars; it’s about creating an exceptional customer experience that drives business success.
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Service Advisor Role Play #7 [THA 366]

Through role-playing exercises, our panel demonstrates different approaches to selling and communicating with customers. They emphasize the importance of understanding customer needs, building rapport, and being direct when necessary. The discussion covers the significance of tone, trust-building, technical knowledge, and authenticity in customer interactions. The episode concludes with a focus on continuous learning and the value of a supportive work environment.
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The Art of Client Appreciation [RR 915]

Dane and Cathy Bailey discuss their transition from a franchise to independent operators, the importance of trust and reputation, and their unique approach to customer relations. The Baileys emphasize the significance of creating a welcoming environment, particularly for female clients, and the role of personalized gestures like thank-you baskets and branded gifts in building lasting relationships. They also explore the parallels between the automotive and real estate industries, highlighting the importance of professionalism and quality service.
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The New Frontier of Measuring Service Advisor Effort and Output [RR 913]

Stan Stokes and Eric Renninger from Iron Fist Consultants discuss the evolving roles of service advisors in the automotive industry, the impact of COVID-19 on consumer behavior, and the role of technology. Gone are the days of going purely on gut feeling; today, maximizing conversion rates means utilizing every bit of data available. Operationalizing data and effective communication are fundamental aspects of a positive customer journey. 
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Why CRM is Vital to Automotive Shop Success [THA 359]

Our panel discusses the importance of Customer Relationship Management (CRM) in the success of auto repair shops. They highlight CRM’s role in client retention, communication, and building trusted relationships. The discussion also covers the significance of integrating CRM with shop management systems and the potential for automation and reminders based on customer data. The panelists stress the importance of the first 100 days in the customer journey, the need for consistent touchpoints, and personalized communication. 
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Transparency is the New Trust: Bridging the Gap Between Technology and Client [RR 903]

“AutoTechIQ helps car and truck owners identify problems their vehicles are having. We provide proven auto repair work that has solved similar issues thousands of vehicle owners have faced. We also recommend auto repair shops in your area based on trust, customer education, and quality of work. These shops inspect your car using a courtesy Digital Vehicle Health Inspection and create a state of health report with symptom information and necessary fixes.”

Frank Scandura and Krista Erickson discuss how AutoTechIQ aims to bridge the gap between shops and customers by creating better relationships through technology and transparency. The goal is to empower customers with knowledge and build trust.
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Deferred Work: A Sales Growth Tactic [THA 354]

Join our panel as they discuss the use of deferred work as a sales growth tactic. They share their insights on the importance of effective communication, customer education, and creating a positive exit experience. They also highlight the role of CRM systems, DVI’s, and proactive maintenance. Remember, the key to success in selling deferred work lies in discipline, process, and repetition.
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Are You Really Overbooked? [THA 339]

Being overbooked doesn’t necessarily equate to higher productivity or profitability. In this episode, our panel discusses the challenges and impact of being overbooked in the automotive repair industry. They emphasize the importance of understanding productivity numbers, managing customer expectations, avoiding burnout for the team, optimizing scheduling, and utilizing technicians’ strengths. Think twice before you boast about being overbooked!

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Paradigm Shift: Predicting Customer Needs with Artificial Intelligence [RR 870]

Dave Schedin and Jorge Antico discuss the importance of showing care and compassion for customers, effective communication, and the use of technology to improve customer service. Did you know technology can help overcome the shortage of qualified staff by providing comprehensive information to service writers, demonstrating expertise, and offering cost-effective maintenance programs? They also emphasize the significance of preventative maintenance in reducing breakdowns and improving customer satisfaction.  They encourage a paradigm shift in the industry to prioritize customer care and proper maintenance.
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How Can Professionalism Improve the Automotive Industry? [AW 161]

Mac Akram, the owner of Mack’s Complete Auto Repair in Chandler, Arizona, discusses the importance of professionalism in the automotive industry, including keeping the shop clean and organized and using digital vehicle inspections to provide better service. Mac believes that raising the standards of the industry is crucial to gaining the trust of customers. Mac also encourages shop owners to invest in training for their technicians.
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Streamlining Workflow: Shop-Ware’s New TechApp for Technicians [RR 843]

Recorded Live at Vision 2023, this episode features Carolyn Coquillette, CEO of Shop-Ware, discussing the release of their new mobile application, TechApp, designed to help technicians manage their work more efficiently. The app allows technicians to view a list of current jobs, track their time on individual services, and easily document findings and results, including inspections. The episode also touches on the challenges of building software for the automotive industry and the importance of customer feedback in the development process.
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What Should We Call DVI’s? [THA 293]

In the world of the customer, do they know what DVI stands for or what an inspection really is? Have you thought about calling it a “Vehicle Health Check?” My panel discusses the importance of transparency with your customer and why you might want to change the term ‘DVI.’

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Out with the Old, in with the New [AW 095]

Guest hosts and shop tour with Rich and Linda Brauer, 59 Auto Repair, Plainfield, IL. They’ve been in business 28 years and was the 2021 NAPA Shop of the Year. Rich and Linda discuss the importance of being open to new ideas and change, rather than saying “that is the way we’ve always done it.” 

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Trends – Aftermarket Round Table [THA 239]

Trends – Aftermarket Round Table [THA 239]

The passion my panel has for this industry is hard to miss in this episode. They touch base on topics including labor rates, the professionalism of the industry and the importance of DVI’s to just name a few. We are only scratching the surface of these issues and concerns but it’s what is needed to spark a real change.

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Unstoppable with Amy and Kelly Michel [RR 663]

Unstoppable with Amy and Kelly Michel [RR 663]

How did two musicians turn into two automotive repair owners? What is their secret to both managing the business and staying ahead of the curve in this industry? What family members did they hire and who is lined up to eventually take over the business? All these questions and more are answered in this episode.

Amy and Kelly Michel’s husband and wife chemistry is hard to miss, we had fun and I guarantee you will ‘learn just one new thing.’ And isn’t that what it’s all about. remarkableresults.biz/e663

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