Conference ROI: Extend Your Conference Investment 10X [RR 886]
Carm Capriotto and Maryann Croce discuss the importance of attending industry conferences and how to maximize their value. They provide tips such as having a growth mindset, planning ahead, and taking action on what is learned. They emphasize the value of networking, exchanging contact information, and respecting sponsors, speakers, and vendors. They also recommend documenting insights, taking pictures and videos for social media, and representing your business professionally. After the conference, they suggest debriefing, discussing takeaways, and creating a plan of action.
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Catching Up with the ‘Car Coach’ Lauren Fix [AW 175]
‘Car Coach’ Lauren Fix discusses the topic of synthetic fuel, explaining Porsche’s investment in e-fuel as an alternative to electric conversion. Lauren shares her thoughts on EVs and the government’s role in mandating their use. She believes in the freedom of choice when it comes to the type of vehicle one wants to drive, be it electric, hybrid, diesel, or gas.
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Who is Your Customer Experience Officer (CXO)? [AW 173]
Nichole Bennecoff discusses the importance of customer experience in the automotive industry. Nicole shares her company’s focus on customer experience and introduces Taylor, a client success representative who manages communication between clients and the company. Taylor’s responsibilities include monitoring client communication, arranging loaner vehicles, supporting service advisors and providing excellent customer service. Nicole and Carm also touch on setting client expectations, appearance, and the importance of listening to service advisor calls.
remarkableresults.biz/aw173
The First Breast Cancer Vaccine Trial Recipient: Jennifer Davis [CC 111]
The Brakes for Breasts campaign, every October, supports breast cancer vaccine research at the Cleveland Clinic. The co-founders of the campaign, Leigh Anne Best and Laura Frank, discuss the importance of finding a cause that aligns with their values and the challenges of funding vaccine research. They discuss the initiative and how it raises funds for breast cancer research by offering free brake pads to customers in October. Dr. Justin Johnson from the Cleveland Clinic talks about the importance of a vaccine trial for triple negative breast cancer. Jennifer Davis, the first recipient of the vaccine trial, shares her experience. Our panel emphasizes the importance of community support and the potential of the vaccine trial to revolutionize cancer treatment.
We are challenging the industry to reach a goal of $369,000 or even $400,000 for this year and to involve at least 500 shops. This is a simple and effective program to offer to your customer and to anyone involved to tour the lab and see the impact of their contributions.
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Rachel Spencer’s ‘Rachelisms’ for Auto Repair [AW 169]
What are some of Rachel Spencer’s “Rachelisms?” The Power of Consistency: Rachel emphasizes the importance of consistency and communication in her operations. She believes in creating habits, holding each other accountable, and striving for perfection while acknowledging that mistakes can happen. Customer Communication is Key: Rachel’s approach to customer service is all about overcommunication. You must provide customers with as much information as possible upfront, offering financing options, and sending vehicle health and safety reports via text. Rachel also shares her experiences with recruiting technicians including reaching out to institutes with automotive programs.
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Breaking the Mold: How a Staffing Agency Can Help You Build a Winning Team [THA 338]
“There isn’t a technician shortage,” Said no one ever.
Please welcome our panel of guests to discuss the topic of recruiting talent with a staffing agency in the automotive industry. Shop owners Kathleen Callahan and Michelle Tansey share their experiences and challenges in finding skilled technicians and how partnering with Promotive, a full-service staffing agency, has been a game-changer for them. Joelle Pollak and Amy Gerardi, Cofounders of Promotive, discuss the process of understanding individual shop needs, sourcing candidates, and the importance of communication and partnership between the agency and shop owners.
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Listen and view episode notesThe Kids Table: The Next Generation in the Automotive Industry [RR 853]
Are you curious about what it’s like to work for your family in the automotive industry? In this episode, Tracy Capriotto, Sara Fraser, and Kent Bullard discuss their journey into the automotive industry, the challenges and pressure to fill their father’s shoes, and the need to find their own paths. They squash the misconception that working for family in the industry is easy and handed to them. It requires hard work and dedication to succeed in the automotive industry, regardless of family connections. They also touch on the challenges of preparing the next generation of professionals in the industry.
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Turbo Tim’s Garage: From Core Values to Cats, How to Build a Unique Brand [RR 848]
Are you looking for inspiration on how to have fun in your business while building a unique brand? In this episode, co-owners Tim Suggs and Rachel Grewell share their approach to core values and how they recently held a leadership retreat to refine those values. They also discuss the role of cats in their branding and marketing efforts, employee management and training, and community involvement. Tim says, “Being true to yourself and your team is the key to success.” So, let’s all take a page out of their book and strive to be different and true to ourselves in our businesses and lives.
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The Power of Partnership: Liz and Keith Perkins on Marriage and Business [RR 846]
Recorded Live at the TST Big Event 2023. Keith Perkins discusses his presentation at the TST Big Event on electrical theory and the challenges of balancing foundational knowledge with advanced concepts for a diverse audience. We also delved into Liz and Keith’s relationship as a married couple who work together. They discussed their passion for their industry and how it doesn’t feel like work. Bonus: find out how many animals they own!
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Streamlining Workflow: Shop-Ware’s New TechApp for Technicians [RR 843]
Recorded Live at Vision 2023, this episode features Carolyn Coquillette, CEO of Shop-Ware, discussing the release of their new mobile application, TechApp, designed to help technicians manage their work more efficiently. The app allows technicians to view a list of current jobs, track their time on individual services, and easily document findings and results, including inspections. The episode also touches on the challenges of building software for the automotive industry and the importance of customer feedback in the development process.
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Why Dressing Professionally Matters in the Shop and Beyond [THA 324]
As a customer, have you ever walked into a business and been put off by the unkempt appearance of the employees or the disarray of the business? If so, you’re not alone. Join our panel as they discuss the importance of professionalism in the automotive industry and how it can impact customer trust, employee morale, and overall success. We should expect nothing less than a professional appearance and attitude from those in the automotive industry, and we should continue to project that image to the public.
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Crush Your Fears and Build a Sustainable Business [RR 840]
Recorded Live at Vision 2023, Maryann Croce shares her experience of overcoming fear as a shop owner. As a business owner, it’s normal to face fears and doubts about your ability to succeed. However, Maryann emphasizes that fear can hold one back and even paralyze them, but it’s crucial to crush those fears to find fulfillment and rewards in the daily grind of running a business. She also stresses the importance of running a profitable, sustainable, and enjoyable business. Profitability allows for reinvestment in the business, team training, and giving back to the community. Don’t let fear hold you back from achieving your goals as a business owner.
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From Luscious Garage to Earthling Automotive: A Rebranding Journey [RR 837]
Recorded Live at Vision 2023, Carolyn Coquillette, founder of Luscious Garage and CEO of Shop-Ware, discusses rebranding her business from Luscious Garage to Earthling Automotive. She talks about the challenges of choosing a new name and logo and moving to a new location. Earthling Automotive will also be a training center for EVs and hybrids.
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Shop Owner is a Coach and Her Clients’ Biggest Cheerleader [RR 835]
Recorded Live at the 2023 Institute Summit, shop owner turned coach Jennifer Hulbert discusses the value of joining a coaching group. Find out what it’s like to be in a coaching group with the Institute, and why she is passionate about celebrating other people’s accomplishments.
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The Ebb and Flow of Being a Wife and Business Partner [RR 834]
Recorded Live at Vision 2023, the wives tell all! Find out what it’s like being a wife, mom, and business partner with their husbands.
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4 Day Work Week and Our Own App [AW 146]
Erich and Lauralee Schmidt went to a 4 day work week during COVID and haven’t looked back. They also have an app for their shop with benefits to customers.
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Learning How To Grow: Ready for Shop #2 – Nichole Bennecoff [RR 819]
Recorded Live at the Transformers Summit with Nichole Bennecoff, Subie Guys, Traverse City, MI. Find out how growing her business helped reignite her passion for the industry.
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Behind the Scenes: Hudson Family Trifecta Awards [RR 797]
Get a behind the scenes interview with Kristi and Donnie Hudson on their trifecta award winning year in 2022 as the NAPA AutoCare Shop Owner of the Year, Women in Auto Care Female Shop Owner of the Year and AAPEX Shop Owner of the Year. Jason Rainey and Joelle Pollak from NAPA AutoCare also join the conversation.
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Demeny Pollitt Lists Her Labor Rates and Menu Prices On Website [AW 130]
Guest Host and Shop Tour with Demeny Pollitt, Girlington Garage, South Burlington, VT. Demeny believes in a transparent business and lists her labor rates and menu prices on her website.
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“I Did Not Know!” – In the Bays with Tracy Capriotto [AW 129]
We are back at Tom Sciortino’s Total Automotive for a special Field Trip! Tracy learns how to change the oil on her car for the first time, from the guidance of automotive intern, Jay Mack. Join Tracy Capriotto as she accelerates her learning curve within the automotive industry.
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Transmissions and Training: Female Perspectives – Lorraine Klein and Tiffany Scherado [RR 790]
We are live at ASTE 2022, sponsored by Shop-Ware, and I’m sitting with Tiffany Scherado and Lorraine Klein, two female shop owners, and we discuss transmissions, training, and the female perspective. They are also members of Amazing Women in Automotive.
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NAPA Focused on EV Tech, Tools and Parts – Susan Starnes [RR 779]
Another informative episode with NAPA’s VP of Emerging Technology, Susan Starnes. We talk about NAPA’s support for all their customers as they focus on providing tools, parts and training to meet all the future technology needs so we can seize every opportunity to repair the newest high-tech vehicles.
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Listen and view episode notesBrakes For Breasts 2022 Webathon for a Breast Cancer Vaccine [CC 108]
Learn about the national automotive aftermarket fundraiser for a breast cancer vaccine, where every dollar raised goes to vaccine research. This grassroots program has raised over $1.4 Million, and it is so easy to participate. www.brakesforbreasts.com. Join many other shop owners throughout north America and support this cause that is into phase one clinical trials.
Listen and view episode notesCar Coach Reports with Lauren Fix [RR 775]
Carm here from the Aftermarket Radio Network and my guest is Lauren Fix. Lauren is a nationally recognized and trusted automotive expert, media guest, journalist, author, keynote speaker and radio and television host. Lauren is also from my hometown, Buffalo, NY. I caught up with Lauren, and we discussed her take on electric and autonomous vehicles, supply chain issues, and her passion for cars that are propelled by an Internal Combustion Engine.
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Listen and view episode notesCustomer Perceptions Part 1 – Bob Cooper and Bill Greeno [RR 773]
In this episode, we are jumping into the mind of your customer. From their perspective, do they prefer to use the term mechanic or technician? Ask a customer … How much do they think a mechanic/technician earns? What is your customer’s opinion on a service advisor having visible tattoos or smelling like cigarettes? Bob Cooper asked these questions to a panel of consumers at the 2022 Elite Invitational in San Diego, and their answers will certainly surprise you. And more importantly, what should you do in your business having this knowledge?
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Listen and view episode notes