Global Perspective: Shop Owners Trip to China [RR 995]

Recorded at the 2024 Automotive Aftermarket Retailers of Ontario (AARO) Business Management and Lindertech Training Tradeshow, Emily Chung shares her recent trip to China with her 2 sons and father, discussing cultural experiences, manufacturing insights, and consumer differences. Highlights include the impact of tariffs on the automotive aftermarket and the importance of global collaboration, particularly in the context of electric vehicles and semiconductor production. Emily emphasizes the need for understanding and adapting to global market dynamics.
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The Ultimate Guide to Conference Travel: Essential Tips and Tricks [RR 990]

Sara Fraser and Tracy Capriotto discuss their travel experiences and offer practical advice for making work trips more manageable and enjoyable. They cover essential packing items, health and comfort strategies, and the importance of preparation. Their conversation is filled with light-hearted banter and useful insights, aimed at helping listeners navigate the challenges of conference travel, particularly for women in the industry. This episode is a must-listen for anyone gearing up for a busy conference season in the automotive industry.
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The Talent Pipeline: How to Find and Retain Top Technicians [THA 392]

Joelle Pollak and Lisa Coyle, co-founders of Promotive, discuss the intricacies of technician recruitment, including red flags in resumes, the importance of cultural fit, and their process of finding and vetting candidates. They also discuss the significance of career growth, compensation models, and how shops can retain talent by adapting to modern workforce needs. Learn about innovative recruiting strategies, crucial interview tips, and the importance of providing a supportive work environment to keep talent within the automotive industry.
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Brake Jobs For A Cause: Join the Movement to Fight Breast Cancer [THA 391]

Since 2011, Brakes for Breasts and their growing list of independent auto repair shops have raised over 1.8M for breast cancer research for the Cleveland Clinic Breast Cancer Vaccine Fund! Each year during October, auto repair shops from across the United States and Canada are offering free brake pads to their customers with their vendor and community support. Phase 1A trails are ongoing, and Phase 1B trails have been announced. Prevention is the Cure. Join Laura Frank, Leigh Anne Best, and Dr. Justin Johnson, as they discuss a comprehensive how-to guide on participating in the program, the impact of donations, marketing strategies, and an update on the ongoing clinical trials for a breast cancer vaccine. ‘Can one repair shop make a difference in the fight against breast cancer? You Bet!’

brakesforbreasts.com
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Are You Addicted to Social Media? [RR 938]

Recorded Live at Vision Hi-Tech Training & Expo, Carm Capriotto, alongside shop owner Kim Auernheimer and industry professional Tracy Capriotto, dive into a myriad of topics relevant to the industry. They reflect on the evolution of the industry and the significance of the Women in Auto Care conference. Kim discusses her journey managing multiple shop locations and the nuances of catering to different communities, while Tracy offers insights on the benefits of personality tests like DISC for workplace harmony. The trio also examines the double-edged sword of social media’s role in both personal and professional realms, advocating for a more intentional and productive use of the platforms. This episode is a trove of wisdom, emphasizing continuous personal growth and adaptation in a digitally-driven world.
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Al Dente Excellence: The PASTA Method [RR 930]

Jennifer Filzen explores the “PASTA Method,” a business management approach focusing on company culture and employee engagement. Praise your employees, Ask them for input, Share information, Trust them to do the right thing, and Allow them to act upon their instincts.

A personal story from Jennifer’s Rome, Italy visit illustrates the method’s principles in action, emphasizing exceptional customer service and the importance of standard operating procedures. The episode highlights the importance of a positive work environment for business.
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Driving Change: Women’s Influence in the Automotive World [THA 361]

Nichole Bennecoff and Tenise Chapman are steering the automotive conversation toward new horizons. We’re shifting gears to talk about the power of female presence in the industry, from technicians to service advisors, and the impact it has on businesses and customers alike. Nichole shares her success in creating a team dynamic that’s as inclusive as it is efficient. She’s proving that leadership knows no gender, and her approach is magnetizing more women to the field. Tenise drives home the importance of visibility. She’s out there in a rural setting, changing the landscape and inspiring the youth to dream of a career in automotive with Camp Drive, a two-day camp for kids ages 12-15. 

We also touch on the art of customer service, crafting spaces that make everyone feel welcome, and the quest to bring more female technicians into the fold. 
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Remarkable Customer Service Stories from Red Rock Repair [RR 912]

Danielle Vila discusses the importance of customer service in the industry and shares her strategies for quality control, the benefits of a reliable shop management system, and the significance of standing behind services and parts. The conversation also covers unique marketing strategies, the value of maintenance, community involvement, and the impact of these on business growth and customer trust.
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Give Me 10 Update: Collaboration with Education [AW 186]

“Give Me 10 Mission: To provide a work-based learning model that any industry can utilize to bridge the skills gap. Combining classroom instruction with on the job work based learning opportunities. This program integrates the classroom with employers to create an introduction to a career path of the student’s choice. 

The program simplifies the relationship between an industry lead business and vocational education that can lead into a career path. We ask for no money. Our “ask” is for your time. Time to integrate a student into your business to create a career fit. It starts with 10 hours and can grow into a new employee. Can you “Give Me Ten?”

Sue Dixon, the creator of the “Give Me Ten” program, discusses the importance of collaboration between the automotive industry and education. The “Give Me Ten” program, which exposes students to the automotive industry and helps them explore potential career paths, is highlighted. The discussion also covers the need for updated curriculums, industry involvement, and the success of the “Give Me Ten” program in providing work-based learning experiences.
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Becoming a Shop Owner with Meg Richards [AW 185]

Carm and Meg discuss the shop’s transition to a four-day workweek to promote work-life balance, the challenges of finding and retaining skilled technicians. Meg shares her experience as a female technician. They also discuss the need to change the perception of the automotive industry and attract more women. The episode concludes with a discussion on succession planning and the shop’s community involvement. remarkableresults.biz/aw185

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Conference ROI: Extend Your Conference Investment 10X [RR 886]

Carm Capriotto and Maryann Croce discuss the importance of attending industry conferences and how to maximize their value. They provide tips such as having a growth mindset, planning ahead, and taking action on what is learned. They emphasize the value of networking, exchanging contact information, and respecting sponsors, speakers, and vendors. They also recommend documenting insights, taking pictures and videos for social media, and representing your business professionally. After the conference, they suggest debriefing, discussing takeaways, and creating a plan of action. 
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Catching Up with the ‘Car Coach’ Lauren Fix [AW 175]

‘Car Coach’ Lauren Fix discusses the topic of synthetic fuel, explaining Porsche’s investment in e-fuel as an alternative to electric conversion. Lauren shares her thoughts on EVs and the government’s role in mandating their use. She believes in the freedom of choice when it comes to the type of vehicle one wants to drive, be it electric, hybrid, diesel, or gas. 
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Who is Your Customer Experience Officer (CXO)? [AW 173]

Nichole Bennecoff discusses the importance of customer experience in the automotive industry. Nicole shares her company’s focus on customer experience and introduces Taylor, a client success representative who manages communication between clients and the company. Taylor’s responsibilities include monitoring client communication, arranging loaner vehicles, supporting service advisors and providing excellent customer service. Nicole and Carm also touch on setting client expectations, appearance, and the importance of listening to service advisor calls. 
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The First Breast Cancer Vaccine Trial Recipient: Jennifer Davis [CC 111]

The Brakes for Breasts campaign, every October, supports breast cancer vaccine research at the Cleveland Clinic. The co-founders of the campaign, Leigh Anne Best and Laura Frank, discuss the importance of finding a cause that aligns with their values and the challenges of funding vaccine research. They discuss the initiative and how it raises funds for breast cancer research by offering free brake pads to customers in October. Dr. Justin Johnson from the Cleveland Clinic talks about the importance of a vaccine trial for triple negative breast cancer. Jennifer Davis, the first recipient of the vaccine trial, shares her experience. Our panel emphasizes the importance of community support and the potential of the vaccine trial to revolutionize cancer treatment. 

We are challenging the industry to reach a goal of $369,000 or even $400,000 for this year and to involve at least 500 shops. This is a simple and effective program to offer to your customer and to anyone involved to tour the lab and see the impact of their contributions.
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Rachel Spencer’s ‘Rachelisms’ for Auto Repair [AW 169]

What are some of Rachel Spencer’s “Rachelisms?” The Power of Consistency: Rachel emphasizes the importance of consistency and communication in her operations. She believes in creating habits, holding each other accountable, and striving for perfection while acknowledging that mistakes can happen. Customer Communication is Key: Rachel’s approach to customer service is all about overcommunication. You must provide customers with as much information as possible upfront, offering financing options, and sending vehicle health and safety reports via text. Rachel also shares her experiences with recruiting technicians including reaching out to institutes with automotive programs.
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Breaking the Mold: How a Staffing Agency Can Help You Build a Winning Team [THA 338]

“There isn’t a technician shortage,” Said no one ever. 

Please welcome our panel of guests to discuss the topic of recruiting talent with a staffing agency in the automotive industry. Shop owners Kathleen Callahan and Michelle Tansey share their experiences and challenges in finding skilled technicians and how partnering with Promotive, a full-service staffing agency, has been a game-changer for them.  Joelle Pollak and Amy Gerardi, Cofounders of Promotive, discuss the process of understanding individual shop needs, sourcing candidates, and the importance of communication and partnership between the agency and shop owners.

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The Kids Table: The Next Generation in the Automotive Industry [RR 853]

Are you curious about what it’s like to work for your family in the automotive industry? In this episode, Tracy Capriotto, Sara Fraser, and Kent Bullard discuss their journey into the automotive industry, the challenges and pressure to fill their father’s shoes, and the need to find their own paths. They squash the misconception that working for family in the industry is easy and handed to them. It requires hard work and dedication to succeed in the automotive industry, regardless of family connections. They also touch on the challenges of preparing the next generation of professionals in the industry.
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Turbo Tim’s Garage: From Core Values to Cats, How to Build a Unique Brand [RR 848]

Are you looking for inspiration on how to have fun in your business while building a unique brand? In this episode, co-owners Tim Suggs and Rachel Grewell share their approach to core values and how they recently held a leadership retreat to refine those values. They also discuss the role of cats in their branding and marketing efforts, employee management and training, and community involvement. Tim says, “Being true to yourself and your team is the key to success.” So, let’s all take a page out of their book and strive to be different and true to ourselves in our businesses and lives.
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The Power of Partnership: Liz and Keith Perkins on Marriage and Business [RR 846]

Recorded Live at the TST Big Event 2023. Keith Perkins discusses his presentation at the TST Big Event on electrical theory and the challenges of balancing foundational knowledge with advanced concepts for a diverse audience. We also delved into Liz and Keith’s relationship as a married couple who work together. They discussed their passion for their industry and how it doesn’t feel like work. Bonus: find out how many animals they own!
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Streamlining Workflow: Shop-Ware’s New TechApp for Technicians [RR 843]

Recorded Live at Vision 2023, this episode features Carolyn Coquillette, CEO of Shop-Ware, discussing the release of their new mobile application, TechApp, designed to help technicians manage their work more efficiently. The app allows technicians to view a list of current jobs, track their time on individual services, and easily document findings and results, including inspections. The episode also touches on the challenges of building software for the automotive industry and the importance of customer feedback in the development process.
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Why Dressing Professionally Matters in the Shop and Beyond [THA 324]

As a customer, have you ever walked into a business and been put off by the unkempt appearance of the employees or the disarray of the business? If so, you’re not alone. Join our panel as they discuss the importance of professionalism in the automotive industry and how it can impact customer trust, employee morale, and overall success. We should expect nothing less than a professional appearance and attitude from those in the automotive industry, and we should continue to project that image to the public.
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Crush Your Fears and Build a Sustainable Business [RR 840]

Recorded Live at Vision 2023, Maryann Croce shares her experience of overcoming fear as a shop owner. As a business owner, it’s normal to face fears and doubts about your ability to succeed. However, Maryann emphasizes that fear can hold one back and even paralyze them, but it’s crucial to crush those fears to find fulfillment and rewards in the daily grind of running a business. She also stresses the importance of running a profitable, sustainable, and enjoyable business. Profitability allows for reinvestment in the business, team training, and giving back to the community. Don’t let fear hold you back from achieving your goals as a business owner.
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