Shop Talk 9 – The Ladies Have a Lot to Say – RR 577
Three lady shop owners that will speak to marketing to women, offer their perspective on margins and cost management, how the pandemic has made important changes and how it changed the hiring process. Will you agree, take exception from their ideas or gain a new insight.
The panel: Jamie Carlson from Ervine’s Auto Repair, who was honored as the Female Shop Owner of the Year 2019 from AutoCare’s Women In Auto Care, Emily Chung
AutoNiceh in Markham, Ontario, and Rachael Wacha from City Auto Repair, Gainesville, FL.
Find the key talking points at remarkableresults.biz/e577Listen and view episode notes
Electrical Engineers Become Shop Owners Growing to Seven Stores – John and Karen Manelas [RR 569]
John and Karen Manelas attended the same school, took the same degree and became successful at their careers for 15 years as electrical engineers. They decided to take a huge life change and pay cut to start their own shop. They took on the challenge and the uncertainties. With low capital, they grew their shop from one in 2004 to an amazing 7 shops in 2019.
Growth is an amazing thing when you do it the right way. Prepare yourself mentally to put a lot of work into each location, hiring, training, and preparing the right staff.
Find the key talking points, John and Karen Manelas’ bio and links to their previous episodes at remarkableresults.biz/e569Listen and view episode notes
The Women Stereotype: Creates Friction, Insecurity, and Gender Issues [RR 567]
My guest today is Emily Chung. She owns and operates AutoNiche, a family-friendly auto repair shop in Markham, Ontario, Canada. She is a licensed Automotive Service Technician, and Automotive Writer for various publications. She also teaches in the Automotive Business School of Canada at Georgian College.
We are going to talk about gender stereotyping. I want you to listen to this episode in its entirety and let me know what you took away. I believe it will help you understand some of the reasons we do what we do as it relates to hiring and leading our team.
When it comes to gender biases, Emily makes very strong points. No doubt you can put yourself in many of the situations Emily speaks about. So we get this on the table here in episode 567 and I welcome Emily back to keep the dialogue going. Please recall another episode recently where we had a female shop owner, technician and service adviser discuss the Female Impact in the aftermarket. It is episode RR 549
Find the key talking points, Emily Chung’s bio and links to her previous episodes at remarkableresults.biz/e567Listen and view episode notes
A Simple Letter of Intent Transformed an Employee Into the Shop Owner [RR 551]
Let’s welcome Terica Buckner. She worked for 21 years at Hawthorne Auto Clinic, Portland, OR. She was offered the chance to purchase the shop and took over ownership 2 years later in January 2020. A really good example of good succession planning. The previous owner wanted to retire and Terica wrote a letter of intent wanting to purchase the shop. She had the experience in many different roles in the business along with established relationships with the employees and customers.
Terica continues working with passion in the automotive industry and is excited to now be in the position to set new standards in an ever-changing field, especially with the current challenges COVID-19 presents.
Find the key talking points for this interview with Terica Buckner at remarkableresults.biz/e551.Listen and view episode notes
Ashley McCabe – McCabe’s Automotive Specialist, University Place, WA. In 2015, Ashley took over her father’s decades-old automotive business. She might not have known much about cars when she started, but she sure did know about customers. Ashley started at the front counter, and her father said he could tell that she understood customer service and…Listen and view episode notes
Discover How To Keep Your Women Customers For Life
We heard the stats that the female makes up over 50% of your customer base. That is based on certain geographies and demographics. Some are higher, some are lower. But no matter your mix you’ve got to have important tactics in place in order to create loyalty in your women customer.
We’re going to serve up a strong discussion building loyalty from your women customers. My panel includes Kim Auernheimer, Co-Owner of CS Automotive, Brentwood TN, Kathleen Jarosik, Xpertech Auto Repair, Englewood, FL, and Jonathan Ortiz, Foreign Affairs Auto, West Palm Beach, FL.
They bring their A game and serve up the important issues, from their perspective, that will help you create the right environment so you can have a long and lasting relationship with all your women customers. We talk about trust, safety, relationship, environment, and amenities among many others.Listen and view episode notes
A Champion for Women in The Automotive Industry
Jody DeVere is a champion for women in the automotive industry, and her company AskPatty.com, Inc. serves as an important point of contact for many women who are seeking the very best experience to buy a car and service by visiting Certified Female Friendly® automotive retail locations across the United States and Canada.
In this episode, we will be sharing with you the misconceptions that we have in hiring women in the industry. Jody says that there are only 26% of women working in the automotive industry and that we can and need to do more to grow that number.Listen and view episode notes
Jody Devere, CEO from Ask Patty.com Has A Lot To Say About The Biases That Exist In The Automotive Industry Toward Women.Listen and view episode notes
For The Record. Jennifer Filzen Wants To See More Women in the Autocare Industry.Listen and view episode notes
Bogi Lateiner’s Completed Project: The 1957 Chevy Pick-Up Montage All Female Build.
Bogi and her all-female team completed this unique project with women team members from all over the country. The truck was unveiled at SEMA 2017.
Carm met up with Bogi in Buffalo New York at the Autorama, as Bogi took the truck ‘On the Road’ to present the final build to car and truck enthusiasts.
Get behind the scenes stories and the purpose of project.Listen and view episode notes
Shop Owner Finds The Holy Grail of Shop Success: Training.
Leon Anderson from Integrity Auto in South Beloit, IL credits training and more training for his success. It wasn’t always like that. He now provides hundreds of hours a year in training for his technicians and service writer.
Catering to women and baby boomers this WIX Filters’ Driving Performance Award Winner in 2016 says he hires people for their head, heart and hands. Integrity is not just the shop’s name but it is what they practice every day.
He credits his business coach and management seminars in improving his business success. He says the DVI system helps the sales process and that written goal posters are important to Leon and his whole team.Listen and view episode notes
Customer Avatar, Art Shows, Student Automotive STEM Classes are just a small part of this Unique Specialty Shop.
Patrick McHugh from Bimmer Rescue in Richmond, VA took a few twists and turns in his career before starting Bimmer Rescue. Patrick shares the unlikely evolution from jet pilot to shop owner.
He is a strong marketer and big thinker. From the days of working on the neighbor’s toasters to tinkering with a 1985 BMW Patrick’s path to service professional was paved with his love of how things worked.Listen and view episode notes
Women Power. The Story behind “Girls In The Garage”
Kevin Hurley had no automotive background when he was recruited to work at an AMMCO transmission store. He grew it to be number one out of 900 in the country. He had a knack for success.
After building a partnership network of transmission stores Kevin settled on one eleven bay shop and that is his showcase for Girls In The Garage; one of the most unique women’s car care clinics in the country.
Kevin tells you his startup story with Girls In The Garage and the evolution to what it is today. If you just pick up one smart or cool idea and you start your women’s clinics, you will have made a great move to help lift the image of our beloved aftermarket.Listen and view episode notes
Car Care Clinics for Women: Why do them and What is the Benefit to the Shop?
Learn from aftermarket professionals that understand the women customer and have held successful women events.
Get the Why, Who, What, When and How to run a successful Women’s event at your professional shop.
Is Your Customer Service Exceptional? Need to Lead in Your Market?
The Academy panel discusses a commitment to customer service that must start from a quality business culture or code of conduct. Learn about certain tactics that will make your shop stand at the top of the list as you show your customer uncompromising differentiation.Listen and view episode notes
Bogi Lateiner creates an exciting opportunity with the 1957 Chevy Pick-Up Montage All Female Build.
Her mission is to create a learning opportunity for women interested in exploring the trades, and ultimately help attract new people to the industry.
Through the build project women from all over the country will be building the ’57 Chevy Truck that will be unveiled at SEMA 2017.
The episode takes you into Bogi’s world, her mission and passion with the project and a lot of behind the scenes on the project and how you can get involved.Listen and view episode notes
Nikki Ayers and her husband Robert have been shop owners for 38 years. They own Ayers Automotive in Santa Barbara, CA with locations in Chipala and Anacapa. Robert was a Jaguar tech when they decided to go into business for themselves. Nikki shares the big risk they took with their first building and how after…Listen and view episode notes
After many years in real-estate and property management Kim Aurenheimer joined the business with her husband Rob. Hear Kim talk about the big decision, they both made, to work together and forge a strong working relationship. From Kim’s perspective listen as she talks about her transition into the industry and in finding her wings at the shop. She discusses trust, roles, the industry, margins, labor rates, work life balance and much more. An enlightening view of our industries most prevalent business partnerships; husbands and wives.Listen and view episode notes
Ron Inchausti always had entrepreneurial ideas since childhood, but lacked goal setting to implement these ideas. He started his automotive career like most, working for someone else. He never considered, or saw the need, to start his own company. This young, eager mechanic had a special passion fueled by providing quality service with a thoughtful…Listen and view episode notes
Why Listen? Did you always want to know what it takes to create a women friendly repair shop? What kind of amenities? Do women car care clinic bring value? Is the bar higher for women? Heavy talk that customer service to women needs the same respect that you give men. We discussed service reps, communication,…Listen and view episode notes
Meet Bogi Lateiner from 180º Automotive in Phoenix, AZ. She graduated Phi Beta Kappa from Oberlin College in just three years with a double major in Womens’ Studies and Pre-Law. Listen to her story on how she got where she is today. Her nine year old shop has an all-female tech team, working eight bays…Listen and view episode notes
Amy Mattinat, the current president of the Car Care Council Women’s Board discusses the organization she leads. When you think about the number of woman who make up the majority of customers and decision maker at service counters, the role the Women’s Board is very important to the industry. Amy outlines the council’s value and…Listen and view episode notes
Besides growing up in the 57 years young family business, Judy Walter the CFO and co-owner of Zimmerman’s Automotive, Mechanicsburg, PA with her uncles works with a family staff of 12 out of 29 team members. This is a true blue family enterprise. At they have a 20,000 sq foot facility, sporting a 12-bay shop with seven…Listen and view episode notes