“I Did Not Know!” – In the Bays with Tracy Capriotto [AW 129]
We are back at Tom Sciortino’s Total Automotive for a special Field Trip! Tracy learns how to change the oil on her car for the first time, from the guidance of automotive intern, Jay Mack. Join Tracy Capriotto as she accelerates her learning curve within the automotive industry.
remarkableresults.biz/aw129
Transmissions and Training: Female Perspectives – Lorraine Klein and Tiffany Scherado [RR 790]
We are live at ASTE 2022, sponsored by Shop-Ware, and I’m sitting with Tiffany Scherado and Lorraine Klein, two female shop owners, and we discuss transmissions, training, and the female perspective. They are also members of Amazing Women in Automotive.
remarkableresults.biz/e790
NAPA Focused on EV Tech, Tools and Parts – Susan Starnes [RR 779]
Another informative episode with NAPA’s VP of Emerging Technology, Susan Starnes. We talk about NAPA’s support for all their customers as they focus on providing tools, parts and training to meet all the future technology needs so we can seize every opportunity to repair the newest high-tech vehicles.
remarkableresults.biz/e779
Listen and view episode notesBrakes For Breasts 2022 Webathon for a Breast Cancer Vaccine [CC 108]
Learn about the national automotive aftermarket fundraiser for a breast cancer vaccine, where every dollar raised goes to vaccine research. This grassroots program has raised over $1.4 Million, and it is so easy to participate. www.brakesforbreasts.com. Join many other shop owners throughout north America and support this cause that is into phase one clinical trials.
Listen and view episode notesCar Coach Reports with Lauren Fix [RR 775]
Carm here from the Aftermarket Radio Network and my guest is Lauren Fix. Lauren is a nationally recognized and trusted automotive expert, media guest, journalist, author, keynote speaker and radio and television host. Lauren is also from my hometown, Buffalo, NY. I caught up with Lauren, and we discussed her take on electric and autonomous vehicles, supply chain issues, and her passion for cars that are propelled by an Internal Combustion Engine.
remarkableresults.biz/e775
Listen and view episode notesCustomer Perceptions Part 1 – Bob Cooper and Bill Greeno [RR 773]
In this episode, we are jumping into the mind of your customer. From their perspective, do they prefer to use the term mechanic or technician? Ask a customer … How much do they think a mechanic/technician earns? What is your customer’s opinion on a service advisor having visible tattoos or smelling like cigarettes? Bob Cooper asked these questions to a panel of consumers at the 2022 Elite Invitational in San Diego, and their answers will certainly surprise you. And more importantly, what should you do in your business having this knowledge?
remarkableresults.biz/e773
Listen and view episode notesThe Women of NAPA AutoCare [RR 771]
Joining me is the powerhouse team of women behind NAPA AutoCare. Napa has almost 100 years of dependability and remains the brand you can trust. My panel of ladies discusses the future, what makes the NAPA Family so strong, Tesla parts availability, training, and the collective strength of their AutoCare Members.
remarkableresults.biz/e771
Listen and view episode notes2022 Napa Technician Of The Year: Meg Lewis [RR 769]
We are at the NAPA Expo joined by the 2022 Napa Technician of the Year, Meg Lewis. She is the first female winner and is a huge advocate for automotive training and reaching the youth in schools. I’m also joined by Matt Fanslow from the Diagnosing the Aftermarket A to Z Podcast. We discuss goals, passions, work-life balance and advice to women in the industry.
remarkableresults.biz/e769
Listen and view episode notesWomen In Auto Care 2022 Conference – Tracy Capriotto [RR 739]
Not sure if you know that my daughter Tracy joined our media company and quickly signed on to our purpose to Advance the Aftermarket. She has made a great impact and helped to create the Aftermarket Radio Network. I’ve been encouraging her to find her stride and do her own podcast episode. Well here it is and she shares with you a personal story at the Women In Auto Care Conference in the Spring of 2022. Together we’ve attended ASTE, AAPEX, Vision, the Big Event, and others but this experience, she shares with you, is her first solo event and podcast. Get to know Tracy and see how proud I am to have her join the Aftermarket’s Premier Podcast. Many, I know, will relate to her story.
remarkableresults.biz/e739
Listen and view episode notesFather Daughter Teams [THA 259]
If you’re lucky enough to work with family, you know how special it is to have their support and passion. But inserting a family member into a business takes work to maintain a healthy culture. In this episode, you’ll hear from the perspective of two father-daughter teams and how they successfully made the transition.
remarkableresults.biz/a259
Listen and view episode notesWomen of the Year Awards 2021 [RR 709]
Women of the Year Awards 2021 [RR 709]
I had the honor last year to sit down with the Women in AutoCare Women of the Year recipients at AAPEX 2021. The electric energy between these women is hard to miss. The push for more women in our industry is never over. We need to continue to support women in leadership roles, encourage the younger generation to join and get involved in mentorship.
remarkableresults.biz/e709
Listen and view episode notesAmazing Women in Automotive [RR 681]
Amazing Women in Automotive [RR 681]
Did you know only 2% of our automotive industry is female? Staffing shortages has never been more critical than now. Are we missing a huge opportunity to get women involved? And for the 2% that are involved, what are we doing to retain them? Amazing Women in Automotive is the answer. It’s a safe space for women to support women in the industry with weekly round table discussions.
remarkableresults.biz/e681
Listen and view episode notesWomen Shop Owners Round Table [CC 087]
In honor of March’s Women History Month, I assembled a panel of lady shop owners to discuss the women’s role in the aftermarket. The ladies brought some wide-ranging perspectives and I loved the trajectory of this discussion. No matter your position or gender in our beloved aftermarket give this episode your due. The ladies were on fire.
Listen and view episode notesThe Give to Get Principle: How Relationships & Reciprocity Build Raving Fans [RR 610]
The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans [RR 610]
We are happy to introduce Jennifer Filzen’s Fifth book which is out now on Amazon. The Book “The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans” is a book that you can use as a tool to give back to the industry and to your community. If you are not involved enough in your community, you should be. Let this episode push you into paying it forward.
Jennifer CEO of Rock Star Marketing, a digital marketing agency, will help you discover these three important principles you need in your life. Your Why, Your Superpower, and Your Attitude. If you only work on these three, you will improve.
The incredibly successful businesses in our industry are extremely community-minded and involved. Use this episode as inspiration to take your community to the next level.
The key talking points reside at remarkablersults.biz/e610
Listen and view episode notesShop Talk 9: The Ladies Have a Lot To Say [RR 577]
Shop Talk 9 – The Ladies Have a Lot to Say – RR 577
Three lady shop owners that will speak to marketing to women, offer their perspective on margins and cost management, how the pandemic has made important changes and how it changed the hiring process. Will you agree, take exception from their ideas or gain a new insight.
The panel: Jamie Carlson from Ervine’s Auto Repair, who was honored as the Female Shop Owner of the Year 2019 from AutoCare’s Women In Auto Care, Emily Chung
AutoNiceh in Markham, Ontario, and Rachael Wacha from City Auto Repair, Gainesville, FL.
Find the key talking points at remarkableresults.biz/e577
Listen and view episode notesElectrical Engineers Become Shop Owners Growing to Seven Stores – John and Karen Manelas [RR 569]
Electrical Engineers Become Shop Owners Growing to Seven Stores – John and Karen Manelas [RR 569]
John and Karen Manelas attended the same school, took the same degree and became successful at their careers for 15 years as electrical engineers. They decided to take a huge life change and pay cut to start their own shop. They took on the challenge and the uncertainties. With low capital, they grew their shop from one in 2004 to an amazing 7 shops in 2019.
Growth is an amazing thing when you do it the right way. Prepare yourself mentally to put a lot of work into each location, hiring, training, and preparing the right staff.
Find the key talking points, John and Karen Manelas’ bio and links to their previous episodes at remarkableresults.biz/e569
Listen and view episode notesThe Women Stereotype: Creates Friction, Insecurity, and Gender Issues [RR 567]
The Women Stereotype: Creates Friction, Insecurity, and Gender Issues [RR 567]
My guest today is Emily Chung. She owns and operates AutoNiche, a family-friendly auto repair shop in Markham, Ontario, Canada. She is a licensed Automotive Service Technician, and Automotive Writer for various publications. She also teaches in the Automotive Business School of Canada at Georgian College.
We are going to talk about gender stereotyping. I want you to listen to this episode in its entirety and let me know what you took away. I believe it will help you understand some of the reasons we do what we do as it relates to hiring and leading our team.
When it comes to gender biases, Emily makes very strong points. No doubt you can put yourself in many of the situations Emily speaks about. So we get this on the table here in episode 567 and I welcome Emily back to keep the dialogue going. Please recall another episode recently where we had a female shop owner, technician and service adviser discuss the Female Impact in the aftermarket. It is episode RR 549
Find the key talking points, Emily Chung’s bio and links to her previous episodes at remarkableresults.biz/e567
Listen and view episode notesA Simple Letter of Intent Transformed an Employee Into a Shop Owner [RR 551]
A Simple Letter of Intent Transformed an Employee Into the Shop Owner [RR 551]
Let’s welcome Terica Buckner. She worked for 21 years at Hawthorne Auto Clinic, Portland, OR. She was offered the chance to purchase the shop and took over ownership 2 years later in January 2020. A really good example of good succession planning. The previous owner wanted to retire and Terica wrote a letter of intent wanting to purchase the shop. She had the experience in many different roles in the business along with established relationships with the employees and customers.
Terica continues working with passion in the automotive industry and is excited to now be in the position to set new standards in an ever-changing field, especially with the current challenges COVID-19 presents.
Find the key talking points for this interview with Terica Buckner at remarkableresults.biz/e551.
Listen and view episode notesFemale Impact: Getting Through [RR 549]
Ashley McCabe – McCabe’s Automotive Specialist, University Place, WA. In 2015, Ashley took over her father’s decades-old automotive business. She might not have known much about cars when she started, but she sure did know about customers. Ashley started at the front counter, and her father said he could tell that she understood customer service and…
Listen and view episode notesTHA 107: Discover How To Keep Your Women Customers For Life
Discover How To Keep Your Women Customers For Life
We heard the stats that the female makes up over 50% of your customer base. That is based on certain geographies and demographics. Some are higher, some are lower. But no matter your mix you’ve got to have important tactics in place in order to create loyalty in your women customer.
We’re going to serve up a strong discussion building loyalty from your women customers. My panel includes Kim Auernheimer, Co-Owner of CS Automotive, Brentwood TN, Kathleen Jarosik, Xpertech Auto Repair, Englewood, FL, and Jonathan Ortiz, Foreign Affairs Auto, West Palm Beach, FL.
They bring their A game and serve up the important issues, from their perspective, that will help you create the right environment so you can have a long and lasting relationship with all your women customers. We talk about trust, safety, relationship, environment, and amenities among many others.
Listen and view episode notesRR 382: A Champion for Women in The Automotive Industry
A Champion for Women in The Automotive Industry
Jody DeVere is a champion for women in the automotive industry, and her company AskPatty.com, Inc. serves as an important point of contact for many women who are seeking the very best experience to buy a car and service by visiting Certified Female Friendly® automotive retail locations across the United States and Canada.
In this episode, we will be sharing with you the misconceptions that we have in hiring women in the industry. Jody says that there are only 26% of women working in the automotive industry and that we can and need to do more to grow that number.
Listen and view episode notesFTR 009: Jody DeVere – Biases In The Automotive Industry Toward Women
Jody Devere, CEO from Ask Patty.com Has A Lot To Say About The Biases That Exist In The Automotive Industry Toward Women.
Listen and view episode notesFTR 005: Jennifer Filzen – She Wants To See More Women in the Auto Care Industry
For The Record. Jennifer Filzen Wants To See More Women in the Autocare Industry.
Listen and view episode notesRR 336: Bogi Lateiner “On the Road” with the ’57 Chevy Montage
Bogi Lateiner’s Completed Project: The 1957 Chevy Pick-Up Montage All Female Build.
Bogi and her all-female team completed this unique project with women team members from all over the country. The truck was unveiled at SEMA 2017.
Carm met up with Bogi in Buffalo New York at the Autorama, as Bogi took the truck ‘On the Road’ to present the final build to car and truck enthusiasts.
Get behind the scenes stories and the purpose of project.
Listen and view episode notesRR 270: Leon Anderson from Integrity Auto Care
Shop Owner Finds The Holy Grail of Shop Success: Training.
Leon Anderson from Integrity Auto in South Beloit, IL credits training and more training for his success. It wasn’t always like that. He now provides hundreds of hours a year in training for his technicians and service writer.
Catering to women and baby boomers this WIX Filters’ Driving Performance Award Winner in 2016 says he hires people for their head, heart and hands. Integrity is not just the shop’s name but it is what they practice every day.
He credits his business coach and management seminars in improving his business success. He says the DVI system helps the sales process and that written goal posters are important to Leon and his whole team.
Listen and view episode notes