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Social Media Strategies as we Re-Open the Economy [THA 176]

Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health).  She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award. Carrie-Lynn…

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What Needs to be in Your Marketing Plan Right Now [RR 524]

Dori Eppstein is the Founder and President of Amazing Women in Automotive and is an Automotive Coach/Consultant for ESi. She grew up in Southern California and started off in the auto repair industry handling the marketing for her brother’s first shop. She learned more about the business challenges auto repair shop owners face through working…

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Zero Dollar Customers – Tom Palermo [RR 511]

Tom Palermo is General Manager of Preferred Automotive Specialties in Jenkintown, PA. Tom is a world class Master Technician and a Certified ASE Advanced Level Technician, is certified from ASE including Master Auto, MasterTruck, Master Truck Equipment, Master School Bus, Master Collision, Master Transit Bus, L1, L2, C1, X1, P2, F1 Besides the 2015 NAPA/ASE…

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Aftermarket Acumen Part 3 [RR 508]

Donny Seyfer the executive officer of NASTF (National Automotive Service Task Force) and Partner in Seyfer Automotive in Wheatridge, CO. Listen to Donny’s previous episodes HERE. Jeremy O’Neal President and lead sales trainer for Advisorfix, began his career as a Service Advisor and moved into Service Management at the dealership level for VW, Audi, and Porsche. He consistently placed…

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Aftermarket Acumen Part 1 [RR 504]

Donny Seyfer the executive officer of NASTF (National Automotive Service Task Force) and Partner in Seyfer Automotive in Wheatridge, CO. Listen to Donny’s previous episodes HERE. Jeremy O’Neal President and lead sales trainer for Advisorfix, began his career as a Service Advisor and moved into Service Management at the dealership level for VW, Audi, and Porsche. He consistently placed…

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Dominate Your Market – Own the Two Mile Zone [THA 151]

The Panel” Bryan Gossel, BG Automotive, Fort Collins, CO Sue Morsching, Elysian Auto Service, Elysian, MN Heather DePriest, American Garage Chinook, Montana Talking Points  The CEO’s responsibility is to make the phone ring. You must create a year-long marketing calendar to help prepare (anticipate) for special events, seasons, holidays, etc Compare your numbers from each…

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THA 148: Generating Repeat Business

THA 148 Generating Repeat Business

We are talking marketing, mining and relationships with Kelli Weatherby, Accurate Automotive Mesa, AZ with husband Lee and David Roman from Done With Care – Auto Repair, Merriam, KS

Kelli and David shook the trees as it relates to the all-important follow-up visits, referrals, texting, emails, customer shop tours, mystery shoppers, the importance of using your own organic content for your emails and social posts.

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RR 481: David Saline – Start or Grow Your Fleet Business

RR 481: David Saline – Start or Grow Your Fleet Business

Fleet is a growth strategy only if you and your people and shop are equipped to take the challenge head-on. It is easy to start small. David shares how to break into a fleet and he gives you the blueprint on what to say and do on your first cold call visit. This episode sheds light on how to start, build and grow fleet business.

David Saline, VP Sales at Drive, is a proven industry leader in the automotive and truck repair business.

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RR 480: Geek Talk 2.0 Part 5 The Future of Websites. Will They Evolve?

Geek Talk 2.0 Part 5 The Future of Websites. Will They Evolve?

The Geeks are back talking websites, wait until you hear this discussion. This super-smart group creates a pile of ideas, insights, and trends to think about. I must say they were at the top of their game in this episode.

With me for part 5 of Geek Talk is Bill Nalu, Interstate Auto Care, Madison Heights, MI, Chris Cloutier, Golden Rule Auto Care, Dallas TX also CEO of Autotext.me, Greg Buckley, Buckley’s Personalized Auto Care, Wilmington, DE and Karim Morsli, Winkler Automotive, Gaithersburg, MD.

They talk organic content, the impact of social media vs the value of your website, using YouTube, and they wonder if video and chat will become mainstays on websites?

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RR 472: Jeff Rudnick – Marketing Do or Die

Jeff Rudnick – Marketing Do or Die

We are talking about marketing. For some, it is like a root canal, for others they love pulling every marketing lever they have to generate traffic, loyalty, and revenue. You may dispute this, but marketing is one of the most important jobs in the company.

I’m with Jeff Rudnick from Pit Crew Marketing creator of eWardMe Auto Shop Reward card. Just one of Jeff’s areas of expertise is loyalty cards, however, he can talk on just about anything marketing. He is providing some great insights into the barrier he sees between management and the front of the store.

He says we are governed by the laws of retail, he provides some insights into converting ‘one and done’ customers into long-termers and shares his thoughts on measuring your marketing efforts. But he sees a huge communication gap between ownership and the service advisor as it relates to marketing campaigns.

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THA 137: The Language of Welcome

THA 137 The Language of Welcome

We are talking about communicating and building relationships with a diverse and changing customer demographic.

Now enjoy a fresh dialogue with Bill Nalu from Interstate Auto Care Madison Heights, MI, we actually broadcast live from Bill’s shop, also Frank Leutz Desert Car Care, Chandler, AZ and Wrench Nation and Brian Glowski, South Street Auto Care, Rochester, MI

Our topic is ‘The Language of Welcome. We are talking about communicating and building relationships with a diverse and changing customer demographic. The panel has experience in serving many different cultures and offer ideas on the language and customs gap, having patience and taboo’s you need to learn and understand.

You can find the talking points, for this episode and my guests bio’s and links to their previous episodes at remarkableresults.biz/a137

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FTR 057: Carm Capriotto – Get Involved In This National Cancer Research Program – Brakes For Breasts

FTR 057: Carm Capriotto – Get Involved In This National Cancer Research Program

I’ve got a big ask for you. In the next few minutes, I’m going to set up a compelling reason to get involved with the Brakes for Breasts national program. This is a strong program that is nearing the $1M donation milestone. I feel it may happen soon. This year could be the year B4B hits this huge goal.

My respect and admiration for Laura Frank and Leigh Anne Best, who started brakes for breasts with a hand full of shops in the state of Ohio. Two lady service professionals have created a jewel of a program that continues to grow in support and influence in the industry. The program is Brakes For Breasts and it happens every October. Laura and Leigh Anne are independent service professionals and therefore know your business and can relate to the value Brakes For Breasts can bring to your business and for cancer research.

Total donated to Dr. Vincent Touhy at the Cleveland Clinic for his research on a Breast Cancer Vaccine is $747,771, since 2011. The $1M milestone is not too far away and to get there, your help is needed. www.brakesforbreasts.com is where you can sign up.

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FTR 053: Judi Haglin – Do You Know The Exact Source of Your Marketing Efforts?

Do You Know The Exact Source of Your Marketing Efforts?

Judi Haglin from Haglin Automotive has a passion for numbers and marketing. She has a chance to set up why you need to track your marketing efforts and determine which give you the greatest return. She has a few great ideas on how to do it and why tracking and the numbers has helped her marketing investment pay dividends for her.

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THA 125: Client Loyalty Programs – Do They Work?

Client Loyalty Programs – Do They Work?

We’re going to serve up a strong discussion building client loyalty through loyalty programs. My guests are lo Brian Bates, Eagle Automotive, Columbine Hills, CO, Vinnie Lucio, Co-Auto – Community Conscious Car Care, Reno, NV, and Jeff Rudnick, Pit Crew Marketing.

You’ll hear a wide-open discussion. Vinnie doesn’t have a specific loyalty card but has programs, Brian does have a loyalty card and Jeff brings his insights from a loyalty card company.

A big take-a-way for you is this: A loyalty program will not fix broken systems, processes and a weak selling system and look for every competitive edge to build a relationship with your client.

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RR 441: Geek Talk 2.0 Part 4 – Can Our Data Be Used As a Benefit to Others and Us?

In their fourth installment of Geek Talk 2.0. This episode took an interesting path as Greg brought his perspective on AAA. Chris talked about AI, Bill has his thought on his suppliers and Karim talked about the importance of data ownership.

Your panel- Greg Buckley from Buckley’s Personalized Auto Care Willimgton, DE Chris Cloutier from Golden Rule Auto Care, Dallas, and CEO of Autotex.me, Bill Nalu Interstate Auto Care, Madison Height, MI and Karim Morsli, Winkler Automomotive in Gaithersburg, MD.

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FTR 050: What the Aftermarket Can Learn from Professional Wrestling – Matt Fanslow

FTR 050: What the Aftermarket Can Learn from Professional Wrestling

Matt Fanslow threads a concept that we can learn from the way professional wrestling promotes themselves. Matt makes a strong point comparing the promotion of professional wrestlers to aftermarket shops. Matt likes to look outside the industry to learn and see new things. A stretch in thinking, I don’t think so. I know one thing, this rant will make you think.

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RR 436: Brad Beeston – Building a Reputation Online

Building a Reputation Online

Back in the day where yellow pages, print ads, billboards and TV rule the marketing world, now it is almost irrelevant. It is not completely gone but it will be. We are experiencing an influx of all digital marketing. Marketing technology, Influencers and Data Science now rule the marketing scene. We are observing demographics, page ranks, reviews and so much data to gain advantage over the competition.

Brad Beeston an account executive at Podium brings some very key insights to your online reputation and some tactics behind managing it.

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RR 431: Sara Fraser – The Power of Social Media for Automotive Professionals

Sara Fraser – The Power of Social Media for Automotive Professionals

There are a lot of trends happening on social media in the past couple of years. Understanding these trends can give us a competitive advantage and hashtags plays an important role especially on Facebook and Instagram. This episode will help you better understand the power of social media and some of the tricks that will make it work for you.

Sara Fraser has over 15 years of retail management experience, the last 6 of them as an office manager for a used car sales and service center. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.

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