Customer Amenities [THA 291]
Customer amenities aren’t just a snack bar and some coffee k-cups. It takes more to deepen a relationship. My panel of shop owners goes beyond the free wifi and beverages to really wow their customers and make that lasting impression. Amenities are your ultimate marketing tool for your business. Take Note!
remarkableresults.biz/a291
Finding Success in an Auto Repair Complex [AW 116]
Guest host and shop tour with Jeff and Shari Pheasant, A Master Mechanic, Reno, NV. Find out how a media story on converter theft led to Jeff collaborating with the local sheriff’s department.
Listen and view episode notesHelping the Community Deter Converter Theft [AW 115]
Guest host and shop tour with Jeff and Shari Pheasant, A Master Mechanic, Reno, NV. Find out how a media story on converter theft led to Jeff collaborating with the local sheriff’s department.
Listen and view episode notesIdentify Your Ideal Customer [THA 285]
Why is understanding the psychographics of your ideal customer so important to your business? Why it is important to understand who your ideal customer is? My panel discusses the importance of building relationships with customers that see the value in your business.
Listen and view episode notesSurvey Says [RR 753]
Did you know a simple survey gathers valuable input from your customers about your business? It’s time to tap into the customer’s viewpoint by listening to what they want. Your customer’s input is a great source for your marketing plan. Find out how many survey responses give you a good sampling. Get info on conducting your own survey with links on the show notes page.
remarkableresults.biz/e753
Listen and view episode notesGoogle Reviews – Jimmy Lea [RR 747]
It’s time to take a deep dive into Google Reviews. Why is it important to have a variety of star ratings instead of all 5 stars? Why do you need to respond to good and bad reviews? I’m with Jimmy Lea, Kukui Evangelist. Find out why your business must exist digitally in order to capture customers.
remarkableresults.biz/e747
Plan For Slow Times [THA 275]
The aftermarket is blazing busy. We may think that boomtown will continue without an end in sight. But what are your ‘slow day action plans?’ Some who have not been doing things ‘right’ are feeling the ebb and flow of typical cycle times, holidays, back to school, vacations, weather, and travel. Let this episode help you re-think how you prop up your business. Stop stopping.
remarkableresults.biz/a275
Listen and view episode notesIndependents Meet Monthly: Bonus- Meet Tom’s Intern [AW 093]
Guest Host and shop tour with Tom Sciortino, Total Automotive, Buffalo, NY discusses a once a month meeting with local independent automotive shops and vendors. Bonus: meet his intern Jaye Mack from the Big Picture Program.
remarkableresults.biz/aw093
Listen and view episode notesWhy We Remodeled [AW 085]
Why We Remodeled [AW 085]
Guest host and shop tour with Gilda Dyckman, Cars Automotive & Muffler, Redondo Beach, Ca. Get an inside look at two remodeled buildings and find out why they rebranded their name.
remarkableresults.biz/aw085
Listen and view episode notesThe Four Pillars of Marketing – Tony Mercury [RR 703]
The Four Pillars of Marketing [RR 703]
This episode focuses on simplified marketing that will offer new ideas to try out and to bring focus to “thinking like the customer.” Make sure your business is making a splash and being noticed.
remarkableresults.biz/e703
Listen and view episode notesMarketing: Never Take Your Foot Off the Gas Pedal [RR 701]
Marketing: Never Take Your Foot Off the Gas Pedal [RR 701]
It’s always a pleasure to sit down with the Shop Marketing Pro’s team. We recorded this at the 2021 ASTE Conference. Marketing is constantly evolving and as a business owner, it’s easy to push it to the back burner. So do you know when is the best time to be marketing? My panel explains the great mystery of life.
remarkableresults.biz/e701
Listen and view episode notesGrowing Sales For A New Location [THA 251]
Growing Sales For A New Location [THA 251]
Opening an additional location is hard work and can be challenging with twists and turns before the grand opening even happens. Learn from three shop owners who have multiple locations and their strategy to drive business to their new locations. They offer their ups and downs, what worked, and what didn’t. Many of you know that the real work starts way before the doors even open.
remarkableresults.biz/a251
Listen and view episode notesDo We Earn Enough Respect? Charlie Marcotte and Dustin Brown [THA 250]
Do We Earn Enough Respect? Charlie Marcotte and Dustin Brown [THA 250]
It’s easy to be involved in your community as a business owner. You can sign a check, donate to a raffle, or sponsor a local sporting league. While those are great gestures, are you truly connecting your brand and your heart to your community? In this episode, 2 shop owners explain their full commitment to their community and why it’s important to their brand and their longevity in their business. Be prepared to be inspired to start your own acts of service in your community.
remarkableresults.biz/a250
Listen and view episode notesCEO Margaret Palango Takes the Lead [RR 692]
CEO Margaret Palango Takes the Lead [RR 692]
I’m so honored to be speaking with the new CEO of Auto Shop Solutions, Margaret Palango. In this episode, Margaret shares how she went from a stay-at-home mom to her newly appointed position as CEO. You have to create opportunities for yourself and go for what you want. Her new role will encourage more women to join our industry. Listen and be inspired and strive to grow your confidence so you can reach your goals, take big leaps and make a difference.
remarkableresults.biz/e692
Listen and view episode notesJimmy Lea’s Top 7 Proven Marketing Methods [RR 687]
Jimmy Lea’s Top 7 Proven Marketing Methods [RR 687]
The online realm of marketing can be overwhelming by just thinking about it. How do you successfully market your business online? Stop spending money on methods that don’t produce or may even work against you. You need to measure and manage your marketing for the most significant results possible. I’m in the ASTE 2021 studio with Jimmy Lea, Kukui evangelist, to discuss the top 7 methods you can implement in your shop today that are proven to put your shop on top.
remarkableresults.biz/e687
Listen and view episode notesSocial Media 101: Lead Gen, IOS Changes, Boosting [RR 674]
Social Media 101: Lead Gen, IOS Changes, Boosting [RR 674]
Are you a do-it-yourselfer when it comes to handling your own marketing campaign for the business? Where do you start? What’s the best way to target your audience? How do you set up ads for Facebook that are going to really work? It can become frustrating very fast and so many people end up throwing in the towel. In this episode, Christina Modesti from Mode Marketing Agency outlines simple steps to point you on the right track. As she explains, “you don’t win or lose in marketing and advertising, you win or learn.” Keep in mind that Cristina’s husband owns a shop so she does have a great perspective.
remarkableresults.biz/e674
Listen and view episode notesSocial Media Marketing to Technicians – Kim and Brian Walker [RR 665]
Social Media Marketing to Technicians [RR 665]
We all know there is a technician shortage of qualified technicians and we agree that the best are already employed. If your marketing strategies are only meant to attract more customers, you might be missing a key opportunity.
Marketing for technicians to join your team is just as important. Kim and Brian Walker from Shop Marketing Pros offer free advice for making your shop stand out and possibly attract a new technician to your business. remarkableresults.biz/e665
Listen and view episode notesUnstoppable with Amy and Kelly Michel [RR 663]
Unstoppable with Amy and Kelly Michel [RR 663]
How did two musicians turn into two automotive repair owners? What is their secret to both managing the business and staying ahead of the curve in this industry? What family members did they hire and who is lined up to eventually take over the business? All these questions and more are answered in this episode.
Amy and Kelly Michel’s husband and wife chemistry is hard to miss, we had fun and I guarantee you will ‘learn just one new thing.’ And isn’t that what it’s all about. remarkableresults.biz/e663
Listen and view episode notesWhy Invest In Digital Signage & Great Branding [CC 089]
Why Invest In Digital Signage & Great Branding [CC 089]
Welcome to CarmCast Episode 089 with a message on the power of digital signs and branding. This is another Why and How CarmCast and is repurposed from our LIVE broadcast.
I recommend you watch the video because we have a lot of pictures that bring the visual to the message. Sure the podcast will give you great tips but the pictures that my guests brought with them help show the power of their branding/signage strategy.
https://remarkableresults.biz/cc089
Listen and view episode notesThe Give to Get Principle: How Relationships & Reciprocity Build Raving Fans [RR 610]
The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans [RR 610]
We are happy to introduce Jennifer Filzen’s Fifth book which is out now on Amazon. The Book “The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans” is a book that you can use as a tool to give back to the industry and to your community. If you are not involved enough in your community, you should be. Let this episode push you into paying it forward.
Jennifer CEO of Rock Star Marketing, a digital marketing agency, will help you discover these three important principles you need in your life. Your Why, Your Superpower, and Your Attitude. If you only work on these three, you will improve.
The incredibly successful businesses in our industry are extremely community-minded and involved. Use this episode as inspiration to take your community to the next level.
The key talking points reside at remarkablersults.biz/e610
Listen and view episode notesProof of Concept [THA 206]
THA 206 Proof of Concept
The pandemic was the test of preparedness, fortitude, leadership, nerves, among others. Our topic “Proof of Concept” is the story behind the strong getting stronger.
The leaders who listened and implemented the strategies being served up by the industry pundits especially coaches over the last 3 to 4 years found themselves in a good place. You’ve heard them enforce on the podcast, … essential tactics like strong business culture, a commitment to training your team, firing non-productive or toxic employees, DVI, Cloud-based software, text to pay and the list goes on like strong leadership. Smart Marketing. Managing KPIs, Good financial statements, building processes, and systems, Etc, etc. In essence, the strong found their pandemic recovery easier than others. That is what we are talking about today: ‘Proof of Concept’
Joining me is Chris Cotton, AJ Nealey, and Michael Gallini. They all agree that they are in a better spot because they implemented and worked the strategies and tactics that the industry is known to create success and sustainable profits. Glad you are here, Let’s Talk About It.
The key talking points from this episode are already done for you on the show notes page at remarkableresults.biz/a206.
Listen and view episode notesShop Talk 9: The Ladies Have a Lot To Say [RR 577]
Shop Talk 9 – The Ladies Have a Lot to Say – RR 577
Three lady shop owners that will speak to marketing to women, offer their perspective on margins and cost management, how the pandemic has made important changes and how it changed the hiring process. Will you agree, take exception from their ideas or gain a new insight.
The panel: Jamie Carlson from Ervine’s Auto Repair, who was honored as the Female Shop Owner of the Year 2019 from AutoCare’s Women In Auto Care, Emily Chung
AutoNiceh in Markham, Ontario, and Rachael Wacha from City Auto Repair, Gainesville, FL.
Find the key talking points at remarkableresults.biz/e577
Listen and view episode notesSocial Media Strategies as we Re-Open the Economy [THA 176]
Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health). She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award. Carrie-Lynn graduated…
Listen and view episode notesEverything you do Reflects your Brand with Jennifer Filzen and Rene Arreola [RR 541]
It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States. Her writing talents launched her into writing SEO content for websites, social…
Listen and view episode notesDebate: Just Say Yes – I Wish I Could – Darren Adams and Brett Bohlmann [RR 533]
Panel: Darren Adams from Dryfork Diesel and Auto in Carthage, MO Brett Bohlman from HWY 7 Service Center, Newell, IA Talking Points: “Just say yes, I wish I could” Brett lost technician- lower car count and sell more. Technician spend more time on a vehicle, less processing time Top 20% make up 80% of the…
Listen and view episode notes