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Social Media Strategies as we Re-Open the Economy [THA 176]

Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health).  She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award. Carrie-Lynn…

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What Needs to be in Your Marketing Plan Right Now [RR 524]

Dori Eppstein is the Founder and President of Amazing Women in Automotive and is an Automotive Coach/Consultant for ESi. She grew up in Southern California and started off in the auto repair industry handling the marketing for her brother’s first shop. She learned more about the business challenges auto repair shop owners face through working…

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Zero Dollar Customers – Tom Palermo [RR 511]

Tom Palermo is General Manager of Preferred Automotive Specialties in Jenkintown, PA. Tom is a world class Master Technician and a Certified ASE Advanced Level Technician, is certified from ASE including Master Auto, MasterTruck, Master Truck Equipment, Master School Bus, Master Collision, Master Transit Bus, L1, L2, C1, X1, P2, F1 Besides the 2015 NAPA/ASE…

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Aftermarket Acumen Part 3 [RR 508]

Donny Seyfer the executive officer of NASTF (National Automotive Service Task Force) and Partner in Seyfer Automotive in Wheatridge, CO. Listen to Donny’s previous episodes HERE. Jeremy O’Neal President and lead sales trainer for Advisorfix, began his career as a Service Advisor and moved into Service Management at the dealership level for VW, Audi, and Porsche. He consistently placed…

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Aftermarket Acumen Part 1 [RR 504]

Donny Seyfer the executive officer of NASTF (National Automotive Service Task Force) and Partner in Seyfer Automotive in Wheatridge, CO. Listen to Donny’s previous episodes HERE. Jeremy O’Neal President and lead sales trainer for Advisorfix, began his career as a Service Advisor and moved into Service Management at the dealership level for VW, Audi, and Porsche. He consistently placed…

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Dominate Your Market – Own the Two Mile Zone [THA 151]

The Panel” Bryan Gossel, BG Automotive, Fort Collins, CO Sue Morsching, Elysian Auto Service, Elysian, MN Heather DePriest, American Garage Chinook, Montana Talking Points  The CEO’s responsibility is to make the phone ring. You must create a year-long marketing calendar to help prepare (anticipate) for special events, seasons, holidays, etc Compare your numbers from each…

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THA 148: Generating Repeat Business

THA 148 Generating Repeat Business

We are talking marketing, mining and relationships with Kelli Weatherby, Accurate Automotive Mesa, AZ with husband Lee and David Roman from Done With Care – Auto Repair, Merriam, KS

Kelli and David shook the trees as it relates to the all-important follow-up visits, referrals, texting, emails, customer shop tours, mystery shoppers, the importance of using your own organic content for your emails and social posts.

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RR 481: David Saline – Start or Grow Your Fleet Business

RR 481: David Saline – Start or Grow Your Fleet Business

Fleet is a growth strategy only if you and your people and shop are equipped to take the challenge head-on. It is easy to start small. David shares how to break into a fleet and he gives you the blueprint on what to say and do on your first cold call visit. This episode sheds light on how to start, build and grow fleet business.

David Saline, VP Sales at Drive, is a proven industry leader in the automotive and truck repair business.

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RR 480: Geek Talk 2.0 Part 5 The Future of Websites. Will They Evolve?

Geek Talk 2.0 Part 5 The Future of Websites. Will They Evolve?

The Geeks are back talking websites, wait until you hear this discussion. This super-smart group creates a pile of ideas, insights, and trends to think about. I must say they were at the top of their game in this episode.

With me for part 5 of Geek Talk is Bill Nalu, Interstate Auto Care, Madison Heights, MI, Chris Cloutier, Golden Rule Auto Care, Dallas TX also CEO of Autotext.me, Greg Buckley, Buckley’s Personalized Auto Care, Wilmington, DE and Karim Morsli, Winkler Automotive, Gaithersburg, MD.

They talk organic content, the impact of social media vs the value of your website, using YouTube, and they wonder if video and chat will become mainstays on websites?

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RR 472: Jeff Rudnick – Marketing Do or Die

Jeff Rudnick – Marketing Do or Die

We are talking about marketing. For some, it is like a root canal, for others they love pulling every marketing lever they have to generate traffic, loyalty, and revenue. You may dispute this, but marketing is one of the most important jobs in the company.

I’m with Jeff Rudnick from Pit Crew Marketing creator of eWardMe Auto Shop Reward card. Just one of Jeff’s areas of expertise is loyalty cards, however, he can talk on just about anything marketing. He is providing some great insights into the barrier he sees between management and the front of the store.

He says we are governed by the laws of retail, he provides some insights into converting ‘one and done’ customers into long-termers and shares his thoughts on measuring your marketing efforts. But he sees a huge communication gap between ownership and the service advisor as it relates to marketing campaigns.

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