Proof of Concept [THA 206]
THA 206 Proof of Concept
The pandemic was the test of preparedness, fortitude, leadership, nerves, among others. Our topic “Proof of Concept” is the story behind the strong getting stronger.
The leaders who listened and implemented the strategies being served up by the industry pundits especially coaches over the last 3 to 4 years found themselves in a good place. You’ve heard them enforce on the podcast, … essential tactics like strong business culture, a commitment to training your team, firing non-productive or toxic employees, DVI, Cloud-based software, text to pay and the list goes on like strong leadership. Smart Marketing. Managing KPIs, Good financial statements, building processes, and systems, Etc, etc. In essence, the strong found their pandemic recovery easier than others. That is what we are talking about today: ‘Proof of Concept’
Joining me is Chris Cotton, AJ Nealey, and Michael Gallini. They all agree that they are in a better spot because they implemented and worked the strategies and tactics that the industry is known to create success and sustainable profits. Glad you are here, Let’s Talk About It.
The key talking points from this episode are already done for you on the show notes page at remarkableresults.biz/a206.
Listen and view episode notesShop Talk 9: The Ladies Have a Lot To Say [RR 577]
Shop Talk 9 – The Ladies Have a Lot to Say – RR 577
Three lady shop owners that will speak to marketing to women, offer their perspective on margins and cost management, how the pandemic has made important changes and how it changed the hiring process. Will you agree, take exception from their ideas or gain a new insight.
The panel: Jamie Carlson from Ervine’s Auto Repair, who was honored as the Female Shop Owner of the Year 2019 from AutoCare’s Women In Auto Care, Emily Chung
AutoNiceh in Markham, Ontario, and Rachael Wacha from City Auto Repair, Gainesville, FL.
Find the key talking points at remarkableresults.biz/e577
Listen and view episode notesSocial Media Strategies as we Re-Open the Economy [THA 176]
Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health). She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award. Carrie-Lynn…
Listen and view episode notesEverything you do Reflects your Brand with Jennifer Filzen and Rene Arreola [RR 541]
It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States. Her writing talents launched her into writing SEO content for websites, social…
Listen and view episode notesDebate: Just Say Yes – I Wish I Could – Darren Adams and Brett Bohlmann [RR 533]
Panel: Darren Adams from Dryfork Diesel and Auto in Carthage, MO Brett Bohlman from HWY 7 Service Center, Newell, IA Talking Points: “Just say yes, I wish I could” Brett lost technician- lower car count and sell more. Technician spend more time on a vehicle, less processing time Top 20% make up 80% of the…
Listen and view episode notesWhat Needs to be in Your Marketing Plan Right Now [RR 524]
Dori Eppstein is the Founder and President of Amazing Women in Automotive and is an Automotive Coach/Consultant for ESi. She grew up in Southern California and started off in the auto repair industry handling the marketing for her brother’s first shop. She learned more about the business challenges auto repair shop owners face through working…
Listen and view episode notesSurvival Tactics – Covid-19 with Chris Cloutier and Dennis McCarron [RR 521]
Chris Cloutier is co-owner of Golden Rule Auto Care in Dallas Texas and CEO of Auto Tex Me. He spent many years in the software industry developing solutions for companies like Southwest Airlines, and Wyndham Intl. He’s worked for companies that understood the marriage of service and software, and have applied it in an effective way.…
Listen and view episode notesZero Dollar Customers – Tom Palermo [RR 511]
Tom Palermo is General Manager of Preferred Automotive Specialties in Jenkintown, PA. Tom is a world class Master Technician and a Certified ASE Advanced Level Technician, is certified from ASE including Master Auto, MasterTruck, Master Truck Equipment, Master School Bus, Master Collision, Master Transit Bus, L1, L2, C1, X1, P2, F1 Besides the 2015 NAPA/ASE…
Listen and view episode notesAftermarket Acumen Part 3 [RR 508]
Donny Seyfer the executive officer of NASTF (National Automotive Service Task Force) and Partner in Seyfer Automotive in Wheatridge, CO. Listen to Donny’s previous episodes HERE. Jeremy O’Neal President and lead sales trainer for Advisorfix, began his career as a Service Advisor and moved into Service Management at the dealership level for VW, Audi, and Porsche. He consistently placed…
Listen and view episode notesDon’t Get Over-focused on KPI’s Without Putting the Customer at The Center [RR 505]
Ken Criste is the Chief Financial Officer of the Australian Bank division of National Australia Bank. In addition to this fulltime role, Ken is a passionate car owner and collector and has a 50% equity ownership in an Independent BMW & MINI workshop in Melbourne Australia “BM Performance Centre”. This ownership with Mark Higgins blends his…
Listen and view episode notesAftermarket Acumen Part 1 [RR 504]
Donny Seyfer the executive officer of NASTF (National Automotive Service Task Force) and Partner in Seyfer Automotive in Wheatridge, CO. Listen to Donny’s previous episodes HERE. Jeremy O’Neal President and lead sales trainer for Advisorfix, began his career as a Service Advisor and moved into Service Management at the dealership level for VW, Audi, and Porsche. He consistently placed…
Listen and view episode notesDominate Your Market – Own the Two Mile Zone [THA 151]
The Panel” Bryan Gossel, BG Automotive, Fort Collins, CO Sue Morsching, Elysian Auto Service, Elysian, MN Heather DePriest, American Garage Chinook, Montana Talking Points The CEO’s responsibility is to make the phone ring. You must create a year-long marketing calendar to help prepare (anticipate) for special events, seasons, holidays, etc Compare your numbers from each…
Listen and view episode notesTHA 148: Generating Repeat Business
THA 148 Generating Repeat Business
We are talking marketing, mining and relationships with Kelli Weatherby, Accurate Automotive Mesa, AZ with husband Lee and David Roman from Done With Care – Auto Repair, Merriam, KS
Kelli and David shook the trees as it relates to the all-important follow-up visits, referrals, texting, emails, customer shop tours, mystery shoppers, the importance of using your own organic content for your emails and social posts.
Listen and view episode notesFTR 072: Bill Haas – Are You Aware What the Dealerships are Doing to Compete with the Independent
FTR 072 Bill Haas – Are You Aware What the Dealerships are Doing to Compete with the Independent
Listen and view episode notesRR 481: David Saline – Start or Grow Your Fleet Business
RR 481: David Saline – Start or Grow Your Fleet Business
Fleet is a growth strategy only if you and your people and shop are equipped to take the challenge head-on. It is easy to start small. David shares how to break into a fleet and he gives you the blueprint on what to say and do on your first cold call visit. This episode sheds light on how to start, build and grow fleet business.
David Saline, VP Sales at Drive, is a proven industry leader in the automotive and truck repair business.
Listen and view episode notesRR 480: Geek Talk 2.0 Part 5 The Future of Websites. Will They Evolve?
Geek Talk 2.0 Part 5 The Future of Websites. Will They Evolve?
The Geeks are back talking websites, wait until you hear this discussion. This super-smart group creates a pile of ideas, insights, and trends to think about. I must say they were at the top of their game in this episode.
With me for part 5 of Geek Talk is Bill Nalu, Interstate Auto Care, Madison Heights, MI, Chris Cloutier, Golden Rule Auto Care, Dallas TX also CEO of Autotext.me, Greg Buckley, Buckley’s Personalized Auto Care, Wilmington, DE and Karim Morsli, Winkler Automotive, Gaithersburg, MD.
They talk organic content, the impact of social media vs the value of your website, using YouTube, and they wonder if video and chat will become mainstays on websites?
Listen and view episode notesRR 472: Jeff Rudnick – Marketing Do or Die
Jeff Rudnick – Marketing Do or Die
We are talking about marketing. For some, it is like a root canal, for others they love pulling every marketing lever they have to generate traffic, loyalty, and revenue. You may dispute this, but marketing is one of the most important jobs in the company.
I’m with Jeff Rudnick from Pit Crew Marketing creator of eWardMe Auto Shop Reward card. Just one of Jeff’s areas of expertise is loyalty cards, however, he can talk on just about anything marketing. He is providing some great insights into the barrier he sees between management and the front of the store.
He says we are governed by the laws of retail, he provides some insights into converting ‘one and done’ customers into long-termers and shares his thoughts on measuring your marketing efforts. But he sees a huge communication gap between ownership and the service advisor as it relates to marketing campaigns.
Listen and view episode notesTHA 137: The Language of Welcome
THA 137 The Language of Welcome
We are talking about communicating and building relationships with a diverse and changing customer demographic.
Now enjoy a fresh dialogue with Bill Nalu from Interstate Auto Care Madison Heights, MI, we actually broadcast live from Bill’s shop, also Frank Leutz Desert Car Care, Chandler, AZ and Wrench Nation and Brian Glowski, South Street Auto Care, Rochester, MI
Our topic is ‘The Language of Welcome. We are talking about communicating and building relationships with a diverse and changing customer demographic. The panel has experience in serving many different cultures and offer ideas on the language and customs gap, having patience and taboo’s you need to learn and understand.
You can find the talking points, for this episode and my guests bio’s and links to their previous episodes at remarkableresults.biz/a137
Listen and view episode notesFTR 060: Jeff Rudnick – Are Cooperatives in Our Future
FTR 060 Jeff Rudnick are Cooperatives in Our Future.
Consider economies of scale to save money and own your brand and control your marketing.
FTR 057: Carm Capriotto – Get Involved In This National Cancer Research Program – Brakes For Breasts
FTR 057: Carm Capriotto – Get Involved In This National Cancer Research Program
I’ve got a big ask for you. In the next few minutes, I’m going to set up a compelling reason to get involved with the Brakes for Breasts national program. This is a strong program that is nearing the $1M donation milestone. I feel it may happen soon. This year could be the year B4B hits this huge goal.
My respect and admiration for Laura Frank and Leigh Anne Best, who started brakes for breasts with a hand full of shops in the state of Ohio. Two lady service professionals have created a jewel of a program that continues to grow in support and influence in the industry. The program is Brakes For Breasts and it happens every October. Laura and Leigh Anne are independent service professionals and therefore know your business and can relate to the value Brakes For Breasts can bring to your business and for cancer research.
Total donated to Dr. Vincent Touhy at the Cleveland Clinic for his research on a Breast Cancer Vaccine is $747,771, since 2011. The $1M milestone is not too far away and to get there, your help is needed. www.brakesforbreasts.com is where you can sign up.
Listen and view episode notesFTR 053: Judi Haglin – Do You Know The Exact Source of Your Marketing Efforts?
Do You Know The Exact Source of Your Marketing Efforts?
Judi Haglin from Haglin Automotive has a passion for numbers and marketing. She has a chance to set up why you need to track your marketing efforts and determine which give you the greatest return. She has a few great ideas on how to do it and why tracking and the numbers has helped her marketing investment pay dividends for her.
Listen and view episode notesTHA 125: Client Loyalty Programs – Do They Work?
Client Loyalty Programs – Do They Work?
We’re going to serve up a strong discussion building client loyalty through loyalty programs. My guests are lo Brian Bates, Eagle Automotive, Columbine Hills, CO, Vinnie Lucio, Co-Auto – Community Conscious Car Care, Reno, NV, and Jeff Rudnick, Pit Crew Marketing.
You’ll hear a wide-open discussion. Vinnie doesn’t have a specific loyalty card but has programs, Brian does have a loyalty card and Jeff brings his insights from a loyalty card company.
A big take-a-way for you is this: A loyalty program will not fix broken systems, processes and a weak selling system and look for every competitive edge to build a relationship with your client.
Listen and view episode notesRR 441: Geek Talk 2.0 Part 4 – Can Our Data Be Used As a Benefit to Others and Us?
In their fourth installment of Geek Talk 2.0. This episode took an interesting path as Greg brought his perspective on AAA. Chris talked about AI, Bill has his thought on his suppliers and Karim talked about the importance of data ownership.
Your panel- Greg Buckley from Buckley’s Personalized Auto Care Willimgton, DE Chris Cloutier from Golden Rule Auto Care, Dallas, and CEO of Autotex.me, Bill Nalu Interstate Auto Care, Madison Height, MI and Karim Morsli, Winkler Automomotive in Gaithersburg, MD.
Listen and view episode notesFTR 050: What the Aftermarket Can Learn from Professional Wrestling – Matt Fanslow
FTR 050: What the Aftermarket Can Learn from Professional Wrestling
Matt Fanslow threads a concept that we can learn from the way professional wrestling promotes themselves. Matt makes a strong point comparing the promotion of professional wrestlers to aftermarket shops. Matt likes to look outside the industry to learn and see new things. A stretch in thinking, I don’t think so. I know one thing, this rant will make you think.
Listen and view episode notesFTR 049: Tom Lambert – Discount Model Marketing
Tom Lambert shares his passion for his style of marketing, charging what he is worth and his three-legged stool strategy.
Listen and view episode notes