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The Power of Your Story is Effective Marketing

I picked up a book recently and could not put it down. I mean it. It grabbed me and I realized that this was the perfect read for the automotive aftermarket professionals. The advice resonated with me and I realized how wrong many of us have been as it relates to marketing our businesses. The…

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Concierge Service

I have completed over 400 interviews with aftermarket professionals and there have been a few common threads I have been hearing as of late, they include: Getting paid for what you do. Letting ethics and integrity drive your business culture. Using quality parts. Paying attention to your numbers and measuring your KPI’s. (Key Performance Indicators)…

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Perfect Customer. Shaping YOUR Avatar.

Have you spent time developing who your target customer is? Do you really know when that ‘perfect customer’ walks in your door? Shop owner Gene Morrill from Certified Automotive in Glendora, CA, a Motor Age top shop winner 5 out of the last 7 years, makes this a critical part of his strategy. You must…

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Starbucks: A Lesson In Value


David Fishof’s book ‘Rock Your Business’ was a great read. If you wanted to know about Rock ‘n’ Roll Fantasy Camp and how a rock promoter and sports agent got started and grew a very successful business; a fun read. There are some great stories in this book about leadership, patience, preparation and persistence. One…

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