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Open Forum: Ask the Shop Owner – Part 2 [THA 160]

https://youtu.be/fi3oBrNmE9Q

Andy Bizub from Midwest Performance Cars in Chicago is also a native of Chicago. His first career was 25 years as a commodity trader. He entered the professional auto industry in 2014 by acquiring a failing shop in downtown Chicago that he was a customer of and started a turnaround. Andy now has two locations. He bought his first car at age 19, a 1972 Triumph Spitfire, which was the start of his gas, oil, and automobile obsession. Listen to Andy’s previous episodes HERE.

Maryann Croce was a banker turned business owner. Tony was a technician turned shop owner. Her biggest mistake as a new business owner was thinking she had to do it all. This is one of the reasons why her signature talk “Gain Control by Letting Go” was created. Maryann is also a member of Women in Auto Care and owns smallbizvantage.com. Hear Maryann in her previous episodes HERE.

Tony Tatich is the General Manager of TMT Automotive, Bremen, IN. He works on solidifying his current shop while building human capital. He is, currently, exploring a second location with the second shop already located. One of his present challenges is finding the right person for the second location. He thinks about his continued growth personally, business, and into multiple facilities.  he is working through challenges of growth & being a Yes shop in massive growth periods.

He is looking for harmony and to build a shop that runs 100% without his involvement. He leads a staff of technicians that are 21, 28, & 33 with a senior technician @ 54, Growing out next people homegrown! He is very excited about –   2nd child on the way, 19.8% growth in the first 6 months! Find out more about Tony’s episodes HERE.

Key Talking Points:

  • Where are you getting your new customers?
    • Old fashion mailers
    • Facebook groups
    • Small fleets (other business owners)
    • Building relationships from all sectors, building trust
    • Google ad words
    • Community
    • Social media. Paid and organic
    • Mailers
    • Show you are different in your value proposition
    • Google My Business
      • Andy was able to cut his cost of clicks down substantially
  • Growth strategy from TMT (Tony) took them some time to find their first. They have a goal of 5 stores
    • Many have goals to grow and sell to a regional consolidator
  • Time hack:
    • Get off of Facebook
    • Manage your time by theme days or activities
    • Manage your tasks
      • Send a text on your tasks to yourself and not open it until morning
      • Plan your day the night before
    • Find a brick of time (blocks)
    • Cross of a list and get the closure of completion
  • Average Repair Order Growth
    • Look for the ‘Smalls’
      • Lightbulbs, air filters, cabin filters
    • 400% Rule
      • 100% Inspected
      • 100% Quoted
      • 100% Talked to Client
      • 100% of Follow Up
    • Balancing with Rotation
    • Be responsible for your customer vehicle
  • Tony wants to find a shop with a low car count and low ARO
    • He will increase that immediately, overnight with procedures and customer service commitment
  • Understand what the client’s goals for their vehicle is. This will help you decide maintenance for the long term
  • ‘Call Us For Anything’ A sign in your shop that professes your support to their vehicle safety and reliability. 
    • Texting, calls
    • A forever discussion with every client
  • Tony offers a loaner car on the weekends when they are closed
    • We are in a need it now world
    • Customers want help and assistance NOW
    • Create a lockbox with a code with keys for a loaner car
    • Maryann has any message answered when they are closed
  • Andy did an employee engagement survey
    • Discovered internal communications was a weakness and easy to address
  • Trends.
    • Andy says the industry is splitting into three segments
      • Very High Service, High Touch, Specialists, Boutique
        • Investment needed in technology tools/solutions
        • ADAS example. Future self-calibration
      • Dealership
      • Chains
    • A one shop company may not be able to afford the equipment, tools, and training to keep up
  • Andy Bizub’s business coach was quoted as saying, “The dealers around you want to raise their labor rates but they can’t until you do”.
    • A vicious spiral
  • When you lead with your heart you many not be sustaining the business. You’ve got to thrive if you are going to stay in business. Charging for services rendered is tough but must be done. Charging commodity pricing will not sustain your business

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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

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