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Be Careful of the Limitations You Fight For

By Carm Capriotto, AAP | Jul 13, 2025

Be Careful of the Limitations You Fight For — Inspired by Jim Kwik Jim Kwik says, “If you fight for your limitations, you get to keep them.” We probably all know that we like to stay within our comfort zones whenever possible. But the truth is, we often do more…

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Let passion drive your success.

By Carm Capriotto, AAP | 04/24/2015

‘Stop chasing the money and start chasing the passion’, Tony Hsieh.  Entrepreneur Tony Hsieh must know what he is…

Perfect Customer. Shaping YOUR Avatar.

By Carm Capriotto, AAP | 04/10/2015

Have you spent time developing who your target customer is? Do you really know when that ‘perfect customer’ walks…

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Starbucks: A Lesson In Value

By Carm Capriotto, AAP | 03/08/2015

David Fishof’s book ‘Rock Your Business’ was a great read. If you wanted to know about Rock ‘n’ Roll…

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