Why CRM is Vital to Automotive Shop Success Part 2 [THA 365]

Customer Relationship Management (CRM) systems are more than just tools; they are the lifeline of customer engagement and business growth. 

Explore strategies for identifying and re-engaging lost customers, adapting CRM practices to changing customer behaviors, and personalizing communication.
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Multiple Labor Rates [THA 364]

Explore: Strategies for pricing diagnostics and labor based on vehicle type, customer segment, and job complexity.

Discover: The importance of understanding financial metrics, collaborating with service advisors and technicians, and providing exceptional customer experiences to justify premium labor rates. 

Coaches Lab: When Will Shops Stop Doing Work That They Don’t Get Paid For? [THA 363]

It’s time to find the hidden costs of ‘busyness’ in auto repair shops. It’s not just about the work you do; it’s about the work you’re actually getting paid for. Measuring technician productivity is crucial – because if you’re not measuring it, you can’t manage it. It’s a wake-up call for shops everywhere to stop leaving money on the table.
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What is Leadership Coaching? [THA 362]

Our panel of industry coaches highlight the importance of humility, self-awareness, and emotional intelligence in effective leadership. They share personal stories and insights on the transformative power of coaching, emphasizing the need for leaders to be approachable, own their mistakes, and foster a safe environment for growth. The conversation also touches on the significance of mentorship, asking questions, and guiding team members to find their own solutions. The panelists encourage embracing personal growth journeys and the role of coaching in unlocking individual potential, driving home the message that leadership is about empowering oneself and others to succeed.
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Why Do Some People Embrace Change While Others Resist It? [RR 917]

Psychologist Dr. David Weiman discusses the psychology of change, why change is challenging for some, the various reactions people have, and strategies for leaders to manage and encourage change. Dr. Weiman advises over-communicating to reduce confusion, engaging with resistant team members, and implementing incremental changes using the Kaizen method. By understanding the psychology behind change, involving our teams in the process, and holding onto our core values, we can navigate the waters of innovation with confidence and purpose.
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The Art of Client Appreciation [RR 915]

Dane and Cathy Bailey discuss their transition from a franchise to independent operators, the importance of trust and reputation, and their unique approach to customer relations. The Baileys emphasize the significance of creating a welcoming environment, particularly for female clients, and the role of personalized gestures like thank-you baskets and branded gifts in building lasting relationships. They also explore the parallels between the automotive and real estate industries, highlighting the importance of professionalism and quality service.
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Technician Productivity Redefined [AW 189]

Joe Marconi discusses the importance of team collaboration, efficiency, and continuous training in the automotive industry. He highlights the need for effective leadership, a positive company culture, and sound systems and procedures to guide technicians and improve productivity. The conversation also covers the significance of accurate estimating and effective labor rates, the rising costs in various industries, and the importance of a positive and growth mindset in business. 
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Why CRM is Vital to Automotive Shop Success [THA 359]

Our panel discusses the importance of Customer Relationship Management (CRM) in the success of auto repair shops. They highlight CRM’s role in client retention, communication, and building trusted relationships. The discussion also covers the significance of integrating CRM with shop management systems and the potential for automation and reminders based on customer data. The panelists stress the importance of the first 100 days in the customer journey, the need for consistent touchpoints, and personalized communication. 
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From Zero to Hero: How did Bret Turn His Struggling Family Business Around? [AW 188]

“40 plus years in business and we had zero money in the bank.”

Bret shares his journey from struggling to successful business owner, emphasizing the importance of seeking outside help and continuous learning. He discusses the transformation of his business into a profitable venture with the help of a coaching company and the implementation of key profit indicators. Brett also highlights the significance of team training and understanding generational differences in the workplace. 
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Stop Thinking of the Business as You: Think of it as a Separate Entity [RR 910]

Maryann Croce discusses the importance of separating personal identity from business identity. Maryann, a coach and shop owner, emphasizes the need to recognize and embrace different roles in life, such as being a leader, family member, or partner. She suggests that separating these identities can lead to growth, team collaboration, and the ability to assess…

Ways to Unify Your Team [THA 358]

Rick White, Vic Tarasik, and Murray Voth discuss the importance of unifying a team within a business. They highlight the need for a common purpose beyond just making money, and the importance of involving the team in decision-making. They also share their personal experiences and strategies for setting goals, providing feedback, and fostering a culture of respect and empathy. The conversation emphasizes the importance of clear communication, shared vision, and ongoing effort in maintaining team unity.
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Thriving Through Our Economic Challenges [THA 357]

Recorded Live at AAPEX 2023, Greg Bunch and Matt Fanslow discuss the impact of the current economy on the automotive aftermarket industry. They explore various aspects of business such as margins, advertising, training, hiring, labor rates. The conversation also covers the potential loss of independent repair shops, and the need for better communication with customers.
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Exploring the Depths of Self-Reflection: The Power of Personal SWOT Anaylsis [RR 907]

“Do you have the strength to be honest with yourself?”

Michael Smith discusses the importance of personal and company-wide SWOT analysis. He explores the need for continuous learning, development and the role of collaborative feedback in identifying blind spots. He emphasizes the importance of going beyond the initial analysis to consider future goals and potential obstacles. 
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CASE: Controller, Analyzer, Socializer, Entrepreneur- Which Personality Type Are You? [RR 904]

How can different personality types impact leadership and success in business?

Murray Voth discusses the importance of understanding personality types in business. He introduces a new acronym, CASE, which stands for Controller, Analyzer, Socializer, and Entrepreneur. The conversation also covers the role of human motivation, clear expectations and accountability in managing employees, and the importance of giving space to your partner in a marriage and how it applies to business relationships. Find out how you can create a harmonious and productive team dynamic, where individuals can play to their strengths and contribute effectively to the business.
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OK, I Raised My Labor Rate: Now What?! [THA 355]

Raising labor rates is not just about increasing prices. It’s about finding more value in the industry and positioning ourselves as professionals. 

Join our panel as they highlight the need for understanding the concept of effective labor rate, ensuring services are charged appropriately, viewing the business as a professional entity, providing a positive customer experience and addressing core business problems before raising labor rates. Our panelists encourage shop owners to take a comprehensive approach to their business strategy, considering all factors and not just focusing on raising labor rates. 
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Transparency is the New Trust: Bridging the Gap Between Technology and Client [RR 903]

“AutoTechIQ helps car and truck owners identify problems their vehicles are having. We provide proven auto repair work that has solved similar issues thousands of vehicle owners have faced. We also recommend auto repair shops in your area based on trust, customer education, and quality of work. These shops inspect your car using a courtesy Digital Vehicle Health Inspection and create a state of health report with symptom information and necessary fixes.”

Frank Scandura and Krista Erickson discuss how AutoTechIQ aims to bridge the gap between shops and customers by creating better relationships through technology and transparency. The goal is to empower customers with knowledge and build trust.
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Congressional Testimony: Right to Repair Update [RR 902]

Recorded Live at AAPEX 2023, our panel dives into the progress of the Right to Repair bill that could potentially reshape our industry. Without the Right to Repair Act, our industry could face a staggering $93 billion hit by 2035. Kathleen Callahan, who testified in front of Congress, shared her experience and the momentum it created for the bill. It’s crucial for industry professionals to understand the bill, advocate for it, and engage with their communities and legislators. 
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Deferred Work: A Sales Growth Tactic [THA 354]

Join our panel as they discuss the use of deferred work as a sales growth tactic. They share their insights on the importance of effective communication, customer education, and creating a positive exit experience. They also highlight the role of CRM systems, DVI’s, and proactive maintenance. Remember, the key to success in selling deferred work lies in discipline, process, and repetition.
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Creating Psychological Safety For Your Employees [RR 901]

George Kingman discusses the importance of work-life balance, psychological safety, and cultivating a positive work environment. He shares personal experiences and lessons learned from his journey in the automotive industry, emphasizing the need for passion and positivity. Kingman also discusses leadership strategies inspired by George Washington and how they can be applied in modern businesses. He stresses the importance of making employees feel valued and connected to their work. 
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Personal Development in Sales Training: Pushing Boundaries for Growth [AW 183]

Aldo Gomez discusses the significance of self-understanding and acceptance in improving sales performance. Aldo shares his journey from being a service advisor to a sales trainer, emphasizing the importance of practicing presentation scripts and handling customer responses. He also differentiates between coaching for performance and development, highlighting the value of personal growth. Aldo reassures introverted individuals that they can be successful in sales and stresses the importance of a strong work ethic. 
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Are You Turning Wrenches or Turning Profits? The Impact of Business Coaching [RR 897]

Recorded Live at ASTE 2023 Maryann Croce and Maylan Newton highlight the importance of readiness for coaching, understanding motivations and goals, and the commitment required for positive change. The conversation also covers the significance of financial literacy, the challenges of understanding financials, and the role of coaches in helping individuals make better business decisions. 
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Making a Course Correction with Wesley Adams [AW 181]

Wesley Adams, a shop manager and radio host from Cincinnati shares his experiences in leadership, the importance of course correction in business, and the value of continuous learning. He discusses his mentorship under his boss, Bryan Kauffeld, and the adjustments they made in their business during the COVID-19 pandemic. Wesley also talks about his recent shift to managing a transmission shop and the importance of intuition and situational awareness in his role.
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Unlocking Higher Levels of Learning [896]

Recorded Live at ASTE 2023, Jim Cokonis kicks off the conversation with a mention of the late Anthony Williams and his innovative concept of “the Sage on the Stage” in training and education. This approach emphasizes the importance of learners discovering knowledge on their own, rather than being passive recipients of information. Jim also discusses his role as the Executive Director of the Auto Talent Co-Op led by John Gustafson in California, a non-profit organization aimed to solve the talent gap and technician shortage in the industry.  
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Are You Stealing From Yourself? [THA 351]

“When you take cash from the business, you are strangling cash flow, and you end up in a situation where you can’t pay your bills.”

Murray Voth, Rick White, and Bill Haas discuss the consequences of not reporting income, the importance of understanding cash flow in business, the pitfalls of tax evasion, and using personal credit cards for business expenses. It’s not just about making money, but also about managing it effectively.
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Succession in Real Life [AW 180]

Bob Ward discusses the importance of early and thorough succession planning, using real-life examples of both successful and unsuccessful transitions. Bob emphasizes the need for business owners to develop their successors and to consider their employees’ career goals. It’s never too early to start thinking about the future of your business and who might be capable of carrying it forward.
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