Selling to the Curb: How AI Turned More Calls into Customers [RR 1099]
What does it take to build one of the fastest-growing auto repair businesses while leveraging artificial intelligence to improve performance at every level?
In this episode, Carm Capriotto welcomes Jesse Jackson, Founder and CEO of Mango Automotive, to discuss how she scaled from zero to eight locations in less than five years. Jesse shares the leadership lessons learned through rapid growth, how custom AI tools are helping improve customer experience and operational consistency, and why she believes it’s time to rethink how independent shop owners plan their exit from the industry.
What You’ll Learn
How Mango Automotive expanded from a startup to eight locations through strategic acquisitions.
The leadership challenges that come with rapid growth and why building a corporate support team became essential.
The three cultural principles that drive employee engagement: never yell, bonus well, and have fun.
How AI is being used to measure standard operating procedures and improve accountability.
Why analyzing phone conversations with AI helps advisors convert more callers into customers.
How providing realistic price ranges over the phone can improve appointment conversion rates.
How AI-driven follow-up processes dramatically increased maintenance rebooking rates.
Practical ways any shop owner can use tools like ChatGPT or Claude to evaluate service advisor performance without spending hours reviewing phone calls.
Why thousands of shop owners approaching retirement may be leaving significant business value on the table.
How Jesse’s cooperative exit model could help independent shop owners achieve substantially higher business valuations than traditional private equity acquisitions.
Artificial intelligence isn’t replacing great leadership; it’s making great operators even better. Combined with a strong culture, measurable processes, and innovative thinking about business ownership, AI can help repair shops improve customer experience, scale more effectively, and create greater long-term value for both
remarkableresults.biz/e1099
How to Sell Your Auto Repair Shop for Maximum Value [THA 491]
The auto repair industry is facing a “Silver Tsunami” as thousands of shop owners approach retirement age. The challenge isn’t simply selling a business; it’s maximizing its value and creating a successful transition that benefits employees, customers, and future owners.
In this episode, host Carm Capriotto welcomes shop owner and business coach Aaron Woods and Ryan Bushman, a recent shop owner seller, for a candid discussion on exit planning, business valuation, financial preparation, and the leadership mindset required to build a shop that can thrive without its founder.
What You’ll Learn
Why every shop owner needs an exit strategy, even if retirement feels years away.
How to transition from being the daily “hero” of the business to becoming a strategic guide.
The key factors that influence shop valuation and why buyer risk impacts sale price.
How creating a turnkey operation can significantly increase a business’s market value.
The importance of clean financial statements and separating personal expenses from business expenses.
What “add-backs” are and how they can reveal the true profitability of your shop.
Why investments in team development and training may strengthen valuation discussions.
How defining your retirement goals helps determine the financial target your business must achieve.
The value of coaches, peer groups, and industry-specific advisors during exit planning.
Why finding an automotive-savvy accountant should be a priority for owners considering a future sale.
The best business exits don’t happen by accident. Owners who begin preparing years in advance can reduce buyer risk, increase profitability, strengthen leadership teams, and ultimately maximize their company’s value. Whether retirement is five years away or fifteen, the time to start building a business that operates independently of you is now. A successful exit begins with intentional planning, disciplined financial management, and a clear vision for life after ownership.
remarkableresults.biz/a491
How a Purple Heart Veteran Became a 6-Shop Auto Repair Owner [RR 1097]
What does it take to grow from a single auto repair shop to six locations in less than a decade?
Host Carm Capriotto sits down with AJ DeBuono to discuss his journey from serving as a U.S. Marine in Iraq and Afghanistan to becoming a successful multi-shop operator. AJ shares the lessons learned through rapid growth, the acquisition strategy that has fueled his expansion, and how military discipline, financial discipline, and a commitment to people have shaped his leadership approach.
Rather than buying struggling businesses and attempting turnarounds, AJ focuses on acquiring profitable shops with untapped potential.
What You’ll Learn
How AJ leveraged SBA veteran loan programs to purchase and expand his first auto repair business
Why he prefers acquiring profitable shops instead of distressed operations
The key performance indicators he targets to quickly improve profitability
How military leadership principles influence his management style and business decisions
The importance of creating career advancement opportunities through expansion
Lessons learned from growing too quickly and navigating financial stress
How AJ approaches shop transitions to minimize disruption for employees and customers
Why maintaining strong personal relationships with team members remains a priority despite operating multiple locations
Growth is not simply about adding locations. It’s about creating opportunities for your people, building systems that scale, and maintaining the discipline to make smart decisions when the pressure is highest. AJ DeBuono’s story demonstrates that successful expansion comes from acquiring the right businesses, investing in your team, and staying focused on long-term value rather than short-term gains.
remarkableresults.biz/e1097
Failing at Retirement: Building Eight Shops in Eight Years [THA 486]
Carm Capriotto talks with Matt Curry and Judy Curry of Craftsman’s Auto Care about building one of the automotive industry’s most respected multi-shop operations twice.
After growing Curry’s Auto Service to 10 locations and retiring in 2013, the Currys returned to the industry with a new vision, launching eight Craftsman’s Auto Care locations in eight years. Matt shares his role as the visionary leader driving momentum and ideas, while Judy explains how operational discipline, marketing, and customer experience keep the business grounded and scalable.
The conversation explores their “5 Ps” philosophy: People, Policies, Processes, Procedures, and Profits, along with their commitment to employee development, strong culture, customer transparency, and community involvement. The Currys also discuss how Digital Vehicle Inspections and an intentional customer experience helped them earn nearly 10,000 five-star Google reviews.
What You’ll Learn
How Matt and Judy Curry scaled multiple successful shop operations
Why leadership balance and “staying in your lane” matters
The “5 Ps” framework for building a strong shop culture
How employee investment drives long-term success
Why transparency and DVIs build customer trust
How culture and customer experience fuel growth and retention
Sustainable growth in automotive repair comes from more than technical expertise. It requires intentional leadership, strong systems, a healthy culture, and a commitment to both employees and customers.
remarkableresults.biz/a486
The AI-Driven Auto Repair Leader: Using Technology as Your Strategic Thought Partner [RR 1092]
In this forward-looking conversation, Carm Capriotto and Chris Cloutier, CEO of AutoFlow and owner of three Golden Rule Auto Care locations, explore how artificial intelligence is rapidly transforming the automotive repair industry; not as a replacement for people, but as a powerful tool that helps shop owners lead smarter, communicate better, and operate more professionally.
Chris shares firsthand experiences using AI inside both his software company and his repair shops, revealing how the technology can dramatically reduce time spent on leadership and administrative tasks while improving workflow efficiency and customer communication. From refining technician notes to helping build business plans and expansion strategies, AI is becoming what Chris describes as a ‘thought partner’ for today’s shop owner.
What You’ll Learn:
Why AI should be viewed as a strategic business partner, not a threat to the automotive repair profession
How effective prompting and providing context can dramatically improve AI-generated results
Ways AI can streamline major business tasks such as SBA loan preparation, SWOT analyses, and growth planning
How AI-powered technician note rewrites improve customer communication and strengthen professionalism
Why clear, polished communication acts as a “curtain of professionalism” that builds customer trust
How AI can help bridge language barriers by translating repair orders and inspection results
The risks and humor of “AI versus AI” hiring practices, where both employers and applicants rely heavily on artificial intelligence
Why Chris believes today is the least expensive AI will ever be, and why shop owners should begin learning it now
The biggest takeaway from this episode is simple: AI will not replace highly skilled automotive professionals, but it will absolutely enhance the shops that learn how to use it effectively. From improving efficiency and communication to elevating the image of professionalism, AI offers tremendous advantages for modern repair businesses. However, Carm and Chris emphasize one critical principle throughout the conversation: trust, but verify. Just like quality control in the service bays, AI-generated information should always be reviewed carefully before being shared with customers or used to make important business decisions.
remarkableresults.biz/e1092
Turn Your Parts Spend Into Team Rewards with the NAPA Team Tool Rebate [THA 483]
Recorded live at the VISION 2026, host Carm Capriotto sits down with shop owner Pete McNeil and NAPA Auto Care leaders Jason Rainey and Lauren Briggs to break down the impact of the NAPA Team Tool Rebate program. Listen to a powerful real-world example of how the program can energize a team, strengthen culture, and reward performance in meaningful ways.
What You’ll Learn
How the NAPA Team Tool Rebate program helps offset the high cost of technician tools while building a stronger shop culture
How Pete McNeil turned a $13,000 rebate into a memorable, morale-boosting experience
Why the shift from “tech tool rebate” to “team tool rebate” gives owners flexibility to reward the entire team, not just technicians
Creative ways shops can use rebate funds, from individual tool purchases to shared equipment, and even community support like vocational schools
How the program aligns the front and back of the shop, encouraging team-wide support of purchasing decisions
What’s ahead for the program, including improved tracking, communication, and enhanced buying power through supplier partnerships
The NAPA Team Tool Rebate program is more than a financial incentive; it’s a strategic tool for building culture, driving alignment, and showing appreciation in a tangible way. When used intentionally, as demonstrated by Pete McNeil, it can transform routine business spending into a powerful investment in people, boosting morale, loyalty, and long-term shop success.
VISION Hi-Tech Training and Expo: https://visionkc.com/
remarkableresults.biz/a483
The Affordability Myth in Auto Repair: Rethinking How Service Advisors Present Repairs [THA 476]
“I think the push back is more in our head than it is in the pocketbook.”
In this episode, host Carm Capriotto talks with Andy Fiffick and Chris Letendre about the perceived affordability crisis in auto repair. Both guests challenge the idea that customers can’t afford repairs, suggesting that price resistance often stems from the service advisor’s mindset rather than customer reality.
The discussion highlights practical strategies for improving repair approvals, including repackaging repairs with different parts or warranty options, presenting financing as “payment option plans,” and avoiding the “Sophomore Jinx,” where advisors begin to pre-judge what customers can afford. They also address the “maintenance-free” myth promoted by automakers and encourage shops to proactively educate customers with long-term maintenance planning.
Ultimately, the episode reinforces a key truth: auto repair is a relationship business. When shops build trust and focus on helping people, price objections become far less common.
remarkableresults.biz/a476
Mastering Your Shop Finance: The Power of Specialized Automotive Accounting [THA 468]
This episode explores the critical role of specialized financial management with shop owner Liz Perkins and CPA Hunt Demarest. The discussion focuses on Perkins’ move to a CPA firm dedicated solely to the automotive industry, emphasizing how general accountants often misclassify data and miss key industry nuances. Demarest explains that a strong accounting partnership should extend beyond tax filing to include ongoing tax strategy and clear insights into profitability. Perkins shares how stepping away from a DIY approach to her finances gave her clearer visibility into market performance and greater peace of mind. Together, they make the case for shop owners to prioritize financial literacy and expert partnerships to maintain healthy, sustainable, cash flow positive businesses.
Stop Armchair Quarterbacking: Why real time numbers, not last month’s reports, must drive in the moment business decisions.
The Rule of Holes: Recognizing when you’re losing money and knowing when to stop digging so you can rebuild.
Drilling Down: Using market and location specific P&Ls to uncover true profitability.
Beyond the Tax Return: The difference between reactive tax prep and proactive, year round tax planning.
The Pain-Free Pivot: Why switching accounting firms is faster and easier than most shop owners think.
Asking the Right Questions: How to evaluate a CPA beyond basic bookkeeping and tax filing.
Selling Understanding: Building a relationship based financial strategy, not just reports and numbers.
The Status Quo Trap: How ignoring your numbers leads to avoidable financial pain.
remarkableresults.biz/a468
Do You Own a Business or a Job? [RR 1074]
James Stephenson shares his journey from a struggling technician to the leader of multiple successful businesses, offering a candid look at what truly drives sustainable growth in auto repair. The conversation tackles the technician hiring crisis head-on, reframing recruitment as an ongoing, intentional process and rooted in a positive, proactive mindset.
Stephenson credits much of his success to mentorship from Bob Cooper, highlighting how investing in employees as people, not just producers, builds long-term loyalty. By supporting personal goals like homeownership and financial stability, shop owners can create cultures where teams want to stay and grow.
The episode also explores the coming “silver tsunami” of retiring shop owners and why many shops fail to become valuable, sellable businesses. Poor financial documentation and outdated systems often erode enterprise value. The takeaway is clear: with professional coaching and strong shop management practices, an auto repair shop can evolve from a job that owns you into a scalable, high-value business asset.
remarkableresults.biz/e1074
Future-Proofing the Automotive Industry: Consolidation, AI, and Career Evolution [THA 467]
The automotive industry is undergoing one of the most significant transformations in its history. In this episode, Cavan Robinson, VP of Operations for the Aftermarket at Vehlo, and Tony Mercury, VP of Revenue at Auto Shop Solutions, break down what shop owners need to understand—and act on—right now.
The conversation explores the rapid consolidation reshaping the aftermarket, from independent shops being absorbed into MSOs (multi-shop ownership) to major software platforms merging at an unprecedented pace. The discussion then shifts to how marketing is evolving beyond traditional SEO into Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), where a shop’s website—especially its FAQ content—becomes the trusted source AI tools use to deliver zero-click search results.
On the people side of the business, the episode addresses shop owner burnout, technician ghosting, and a critical reality: younger technicians increasingly view a shop’s technology, systems, and online presence as a measure of professionalism before deciding to apply.
Key takeaway: A successful modern shop is like a smart home—built on strong behind-the-scenes infrastructure, a polished and accessible front end, and leadership that understands the data driving the entire system.
remarkableresults.biz/a467
The Aussie Connection: US and Australian Auto Repair Face Parallel Challenges [THA 464]
Recorded live at AAPEX 2025, this episode brings together leaders from Australia’s JAX Tyres & Auto to show just how closely the Australian automotive aftermarket mirrors the U.S. market. Featuring CEO Steve Grossrieder, franchise owner Dan Spiteri, future franchisee Will Attard, and Autoflow’s Chris Cloutier and Craig O’Neill, the conversation underscores shared global challenges—most notably the technician shortage—and the reassurance that the industry is moving along a parallel path worldwide.
Rather than chasing quick fixes, the discussion centers on culture-driven solutions: expanding diversity, building clear career paths and succession plans, and advocating for the industry at the grassroots level. JAX’s customer-first mindset is a recurring theme, with every team member accountable for the client experience and a strong emphasis on clear communication to help customers understand emerging technologies like ADAS.
With just under 100 stores, JAX avoids multi-franchise ownership, instead holding each franchisee accountable for the customer experience in their territory. The key takeaway is clear: in both Australia and the U.S., long-term aftermarket success depends on investing in people, strengthening culture, and maintaining an unwavering commitment to the customer.
remarkableresults.biz/a464
Helping People Do Life in Auto Repair [RR 1065]
In this fireside conversation, Joe Hanson of Gordie’s Auto and Tire shares how a clear purpose—“Helping people do life”—guides every part of the business. This mission shapes both the customer experience and the culture within the shop, ensuring the team feels supported, valued, and equipped to build meaningful careers.
Joe walks through the realities of growing the business, from navigating permits and environmental requirements to expanding fleet services and managing tire sales intentionally. Issues such as leadership team dynamics, marketing, and phone call audits are management problems—they are never permanently “fixed,” but instead require continuous coaching and management. He also emphasizes the importance of communication, setting clear expectations, and educating customers about the complexity of modern testing and ADAS calibration—not just “plugging in a scanner.”
Joe remains committed to the work for as long as it’s meaningful—and rooted in helping people, not just chasing revenue.
remarkableresults.biz/e1065
Auto Repair Business SWOT: Strengths, Weaknesses, Opportunities, and Threats [THA 454]
This episode focuses on a SWOT analysis, examining the Strengths, Weaknesses, Opportunities, and Threats that will shape the automotive industry over the next three to five years. Panelists highlight key strengths, such as the industry’s resilience and the aging vehicle fleet, alongside critical weaknesses like the shortage of experienced staff and trainers. Opportunities explored include EV and hybrid servicing, as well as the growing demand for technical educators, while threats encompass supply chain challenges, OEM influence, and internal industry conflicts. The conversation also underscores the importance of framing automotive work as a skilled career rather than a trade, along with the need for succession planning and mentorship within shops.
remarkableresults.biz/a454
The Personal Touch in a Digital World: Why Outbound Calls Still Matter [THA 447]
This episode explores how today’s top automotive shops are transforming their business by taking a proactive approach—reaching out to customers instead of waiting for the phone to ring.
You’ll hear strategies to overcome common service advisor objections, such as “cold calling feels pushy” or “I don’t have time,” supported by Dan Taylor’s compelling data showing that just 10 calls can generate 2 appointments. We’ll break down the different types of high-impact calls, thank you calls, deferred work reminders, and even simple “we miss you” check-ins that strengthen relationships and keep customers engaged. Plus, learn why tailoring outreach—whether by call or text—based on each customer’s preference ensures communication feels genuine, not generic.
This conversation reveals why outbound calls aren’t just a task, but a growth opportunity. In an increasingly digital world, it’s the personal touch that builds trust, sets your shop apart, and keeps customers coming back. Don’t wait for loyalty, create it.
remarkableresults.biz/a447
Uber, Loaners, and Shuttle Solutions for Automotive Clients [THA 446]
Key Takeaways:
Auto Repair Is a People Business: Learn why shifting your focus to relationship-building and empathy is crucial for service advisors, who are often “therapists” to anxious customers.
Discover why providing customer transportation rather than leaving them to figure it out is quickly becoming a game changing differentiator in the automotive industry.
We break down three powerful options:
Loaner Cars & Rental Programs: Remove the “transportation barrier” for customers and make it easier for them to approve bigger jobs. Learn about the ROI, and how forming a separate rental company can slash insurance costs.
Uber Business: Keep customers moving and increase your average work order by allowing them to approve more work without the wait. Fully web-based and trackable for simple management.
Shuttle Services: Turn travel time into relationship building time. Using the “FORD” method (Family, Occupation, Recreation, Dreams), your staff can connect on a personal level and create customers for life.
Tune in to hear how each option impacts ROI, boosts efficiency, satisfies evolving customer expectations, and helps you overcome objections, ultimately locking in long-term client loyalty.
remarkableresults.biz/a446
Retention Starts with Recognition: Why Pay Is Just the Beginning [RR 1050]
This episode dives into the real challenges of technician retention and why it’s time to rebrand automotive careers, moving beyond the outdated terms “mechanic” or “technician” to embrace the title of “specialist.” Craig Noel unpacks the urgent need to move away from traditional flat rate pay systems and toward compensation models that prioritize fair pay, financial security, and work-life balance. He also shares his own innovative pay structure designed to reward skill and dedication while keeping top talent engaged.
remarkableresults.biz/e1050
How to Grow Your Shop Without Losing Control [RR 1046]
This episode dives into the real challenges of scaling an automotive business. Shiju Thomas unpacks what it takes to grow successfully, especially beyond two locations, including stepping out of daily operations and focusing on leadership development, building a strong management team, and sustaining a consistent, positive culture. He emphasizes that growth should be driven by a desire to develop people, not just profits. It’s a must-listen for shop owners reflecting on why they want to grow and how to do it with purpose, clarity, and long term success in mind.
remarkableresults.biz/e1046
Rehearse to Win: The Secret to Service Advisor Confidence [RR 1045]
Recorded at the Institute Summit 2025, this episode features brothers Jason and Patrick Brennan in a powerful conversation on leadership, innovation, and growth in the automotive industry. Jason emphasizes redefining training through real-world rehearsal practice for service advisors and technicians, and using “education” language to promote a culture of ongoing development. Patrick brings his marketing expertise to the table, stressing the importance of reputation management and direct response strategies for businesses. Together, they explore how strong leadership, peer networking, and a healthy company culture attract talent and fuel long-term success.
remarkableresults.biz/e1045
Building Businesses and Believing in Better Days [RR 1043]
Recorded live at the Institute Summit 2025, explore what it truly means to stand out in today’s evolving automotive industry. Cecil Bullard covers major industry shifts, including electric and autonomous vehicles, the growing influence of private equity, and the increasing specialization of shops. Cecil also opens up about leadership, mentorship, and the personal habits that drive success, such as effective time management, the power of “mindless work,” and adapting communication styles using tools like the DISC profile. Packed with real-world advice on business planning, self-belief, and resilience, this episode is essential listening for industry professionals aiming to thrive and lead amidst ongoing change and innovation.
remarkableresults.biz/e1043
Should I Hire A Shop Manager? [THA 413]
Explore the pivotal moment when an automotive shop owner must decide to hire a shop manager. Learn about the challenges and benefits of bringing in a manager, different approaches to onboarding, and the impact on business operations. The experts share personal stories, management strategies, and advice for identifying the right time and person for the role. Whether you’re a single-shop owner or managing multiple locations, this episode provides valuable insights into enhancing your business efficiency and growth.
remarkableresults.biz/a413
Education and Training: Staying Ahead of the Curve [RR 1011]
Recorded live at AAPEX 2024, this episode dives into the evolving landscape of industry standards and the critical right to repair movement. Gain valuable insights into AAPEX’s forward-thinking approach to education and technology, and discover how community and continuous learning are driving business success.
remarkableresults.biz/e1011
From Daily Training to Daily Wins: Motivating Your Team [THA 404]
Recorded at the 2024 ASTA Expo, Dewain DeGarmo from Black’s Tire & Auto Service and David Boyes from Today’s Class discuss the evolving landscape of training and education in the automotive repair industry. Dewain, overseeing training across 60 stores, shares the challenges of managing a large team while introducing innovative strategies to improve knowledge retention and performance. He also talks about his role as a “puzzle master,” tackling complex technical problems and spearheading training programs, including a creative prize system to motivate teams. The discussion highlights how technology is driving improvements in training within the industry.
remarkableresults.biz/a404
Leadership Deep Dive: Styles, Blind Spots, and Solutions [THA 400]
Explore key leadership archetypes like the Motivator, the Builder, and Servant Leadership. Our panel shares the must-know strategies for effective communication, team building, and personal growth. Plus, they highlight the power of peer groups, continuous learning, and adapting your leadership style to different situations. This episode is perfect for shop owners, managers, and anyone in the automotive repair industry who’s ready to improve their leadership skills.
remarkableresults.biz/a400
Are You the Biggest Constraint to Your Business Growth? [FTR 101]
AJ Nealey shares his journey from technician to business owner, highlighting key constraints to business growth in the auto repair industry. AJ emphasizes the importance of recognizing personal limitations, building a strong team, and implementing effective processes. He advocates for working “on” the business rather than “in” it and stresses personal development and accountability. This episode provides valuable strategies for overcoming challenges and creating a scalable business model, ultimately fostering long-term success.
remarkableresults.biz/f101
Is the Automotive Industry Ready for a Language Revolution? [RR 980]
Michael Smith discusses the need for a language and mindset shift to elevate the perception of automotive professionals. The conversation highlights the transition from viewing independent shops as “mom and pop” operations to recognizing them as sophisticated businesses led by “solopreneurs” or “mechanical and technology specialists.” Michael also introduces the concept of psycholinguistics, explaining how the words we use shape our beliefs and self-perception. For instance, identifying oneself as a “mechanic” can reinforce a limited self-image, trapping individuals in a cycle that hinders growth and innovation. To break free from this cycle, there must be a conscious effort to change the language used within the industry.
remarkableresults.biz/e980