Are You Hiring or Just Filling a Position? The Truth About Automotive Recruitment [THA 410]
Partnering with a recruiter isn’t just about filling a position—it’s about building a team that drives your business forward.
In this episode, Kelly Cavanaugh, VP of Recruiting at Promotive, Brian Burris, Account Manager at Promotive, and Matt Fanslow, Shop Manager and Diagnostician at Riverside Automotive, share expert insights on attracting and retaining top talent in the automotive industry. Gain valuable perspectives from both a recruitment company and the shop level, offering a well-rounded view on hiring strategies, retention, and building successful teams.
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How Did A Mother-Daughter Duo Overcome Staffing Struggles? [RR 1006]
Katy and Victoria Carl, a mother-daughter duo, share their unique journey of taking over the business five years ago, discussing their challenges, particularly in staffing and recruitment. They emphasize the importance of coaching and mentorship, innovative hiring practices, and creating a family-oriented work culture. Their story highlights the power of resilience, community involvement, and supporting women in the automotive industry, offering valuable insights and inspiration to listeners.
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From Military Discipline to Automotive Leadership [RR 1005]
Recorded at the 2024 ASTA Expo, Carm Capriotto introduces Ryan Ragan, the newly appointed executive director of the Automotive Service and Tire Alliance (ASTA). The discussion dives into Ryan’s diverse background in non-profits, biomedical fields, healthcare, and international trade associations. Ryan shares his observations on the automotive industry’s challenges, particularly technician turnover, and outlines his plans to enhance training programs and engage younger generations. Emphasizing the importance of face-to-face interactions and community outreach, Ryan aims to foster a strong, supportive network within the ASTA organization.
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The Invisible Paycheck: Retention Strategies Beyond Pay [THA 403]
Recorded at the 2024 ASTA Expo, explore key strategies for hiring, compensating, and retaining skilled technicians in the automotive industry. This episode highlights the significance of comprehensive benefits beyond pay.
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Strategies for Addressing the Technician Shortage [FTR 103]
Brad Updegraff discusses the pressing shortage of skilled technicians in the automotive industry. Brad shares strategies for training and developing technicians, and the importance of creating strong relationships with local schools. Additionally, he emphasizes the significance of flexible compensation plans and support for aspiring technicians.
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The Talent Pipeline: How to Find and Retain Top Technicians [THA 392]
Joelle Pollak and Lisa Coyle, co-founders of Promotive, discuss the intricacies of technician recruitment, including red flags in resumes, the importance of cultural fit, and their process of finding and vetting candidates. They also discuss the significance of career growth, compensation models, and how shops can retain talent by adapting to modern workforce needs. Learn about innovative recruiting strategies, crucial interview tips, and the importance of providing a supportive work environment to keep talent within the automotive industry.
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Are You Setting Your Employees Up To Fail? [FTR 095]
By setting realistic expectations, providing necessary support and training, fostering a positive work environment, and maintaining transparency and honesty, business owners can create a more productive and harmonious workplace. Implementing these actionable tips from Kevin Eckler can help reduce turnover, improve employee satisfaction, and ultimately lead to a more successful business.
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Leveraging Technology and Marketing in Recruitment [RR 969]
Dan and Dave Ostrov, co-founders of Whiterail Recruits, discuss recruiting challenges and strategies in the automotive industry. The conversation highlights the use of technology and marketing to address labor shortages, the issue of ghosting, and the importance of building relationships with potential candidates.
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How To Offer The Best Customer Support Without A Quality Team: Spoiler Alert, You Can’t! [RR 950]
Customer service is the backbone of any successful auto repair shop. Tom Petty discusses the critical role of clear, effective communication with customers. And guess what? It all starts with your internal team and company culture.
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Attract, Develop, and Retain Top Automotive Talent [CC 113]
Building the dream team in the automotive industry goes beyond hiring technicians—it’s about creating a culture that fosters growth, respect, and development.
Join our panel of shop owners as they share their experiences and strategies in building an outstanding team. Topics include the significance of culture, passive and active recruiting, development through apprenticeship and training programs, and retention strategies like understanding employees’ goals, compensation, and creating an enjoyable work environment.
Want to learn more? Join Chris Lawson’s ‘Repair Shop Growth Systems Live 2024’ May 31st – June 2nd in Mt. Arlington, NJ. https://www.repairshopgrowthsystems.com/
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The Rise of the Mechanical and Technology Specialist [RR 935]
Carm Capriotto discusses the importance of establishing a new language standard for automotive repair professionals. He focuses on the need for clear, consistent job titles that reflect what we do for the consumer. It will help bring a necessary professional view of auto repair specialists.
Listen and view episode notesMake Every Detail Count: What Message Are You Sending to Customers? [RR 932]
Recorded Live at the 2024 MACS (Mobile Air Climate Systems) Training Event & Trade Show, shop owner Bill Snow discusses marketing strategies, the use of social media platforms, and the importance of authenticity in video marketing. Bill shares insights on audience preferences for lighthearted content and emphasizes professionalism and the value of every customer interaction in reflecting the business’s dedication to service.
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Technician Attraction Blueprint [RR 921]
Chris Lawson discusses the Technician Attraction Blueprint, a strategy for automotive shops to attract and retain technicians by focusing on respect, growth, and money. Lawson’s blueprint, derived from extensive industry questions, helps shop owners self-assess and troubleshoot hiring issues.
If you’re ready to transform your shop into a magnet for top talent and create an environment where technicians thrive, then you won’t want to miss this!
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Driving Change: Women’s Influence in the Automotive World [THA 361]
Nichole Bennecoff and Tenise Chapman are steering the automotive conversation toward new horizons. We’re shifting gears to talk about the power of female presence in the industry, from technicians to service advisors, and the impact it has on businesses and customers alike. Nichole shares her success in creating a team dynamic that’s as inclusive as it is efficient. She’s proving that leadership knows no gender, and her approach is magnetizing more women to the field. Tenise drives home the importance of visibility. She’s out there in a rural setting, changing the landscape and inspiring the youth to dream of a career in automotive with Camp Drive, a two-day camp for kids ages 12-15.
We also touch on the art of customer service, crafting spaces that make everyone feel welcome, and the quest to bring more female technicians into the fold.
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Give Me 10 Update: Collaboration with Education [AW 186]
“Give Me 10 Mission: To provide a work-based learning model that any industry can utilize to bridge the skills gap. Combining classroom instruction with on the job work based learning opportunities. This program integrates the classroom with employers to create an introduction to a career path of the student’s choice.
The program simplifies the relationship between an industry lead business and vocational education that can lead into a career path. We ask for no money. Our “ask” is for your time. Time to integrate a student into your business to create a career fit. It starts with 10 hours and can grow into a new employee. Can you “Give Me Ten?”
Sue Dixon, the creator of the “Give Me Ten” program, discusses the importance of collaboration between the automotive industry and education. The “Give Me Ten” program, which exposes students to the automotive industry and helps them explore potential career paths, is highlighted. The discussion also covers the need for updated curriculums, industry involvement, and the success of the “Give Me Ten” program in providing work-based learning experiences.
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Succession in Real Life [AW 180]
Bob Ward discusses the importance of early and thorough succession planning, using real-life examples of both successful and unsuccessful transitions. Bob emphasizes the need for business owners to develop their successors and to consider their employees’ career goals. It’s never too early to start thinking about the future of your business and who might be capable of carrying it forward.
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Overcoming the Challenges of Apprenticeship Programs [RR 891]
Jake Sorensen shares his experiences with running an apprentice program at McNeil’s Auto Care. Initially, they were able to find suitable applicants easily, but as time went on, they faced challenges in finding the right candidates. Jake also talked about the practical skills gap he has observed in the younger generation. He shared an anecdote about an apprentice who had never drilled a hole in a wall or hung anything before. Despite this knowledge gap, Jake believes that with the right attitude and willingness to learn, the right apprentices can become great technicians in the future.
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Life Calibration: From Burnout to Balance [THA 348]
Our panel explores the challenges of achieving work-life balance and how it affects busy professionals and entrepreneurs. The key takeaway was the importance of operating with the mindset of wanting employees’ lives to work both inside and outside of the shop. Eddie Lawrence shared his personal story of experiencing a health crisis in 2015, which served as a wake-up call for him. As a business owner, he had been prioritizing his work over his own well-being. This realization led him to create ‘Life Calibration,’ a framework to help individuals prioritize and improve different areas of their lives, not just for themselves but also for their teams.
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Hiring Gen Z Mechanics [THA 347]
Carm Capriotto welcomes Sara Fraser and a Gen Z mechanic, Owen Chambers, to discuss his motivations for entering the automotive repair industry. Owen shares his transition from a career in finance to automotive repair, his aspirations within the industry, and the financial consciousness of his generation. The discussion also touches on the cost of entry in the automotive industry, the importance of understanding younger workers’ needs and expectations, and the multitasking habits and attention span of Gen Z. Understanding the motivations, aspirations, and mindset of Gen Z workers is crucial for the future of the automotive industry.
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New Age Employees Require A New Way of Thinking [AW 176]
Pete McNeil discusses the changing needs of employees in the post-COVID workplace, particularly focusing on Gen Z employees. He talks about the importance of providing a positive customer experience and adapting to the preferences and attention span of Gen Z employees. He also discusses the challenges of hiring and retaining Gen Z employees, including the need for benefits, learning opportunities, and potential pay advantages.
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Who is Your Customer Experience Officer (CXO)? [AW 173]
Nichole Bennecoff discusses the importance of customer experience in the automotive industry. Nicole shares her company’s focus on customer experience and introduces Taylor, a client success representative who manages communication between clients and the company. Taylor’s responsibilities include monitoring client communication, arranging loaner vehicles, supporting service advisors and providing excellent customer service. Nicole and Carm also touch on setting client expectations, appearance, and the importance of listening to service advisor calls.
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The Art of Onboarding: A Deep Dive Into Employee Training and Development [RR 880]
Murray Voth discusses the importance of teaching and training employees instead of assuming they have common sense or knowledge. He shares personal anecdotes and observations from the automotive industry to highlight the need for employers to nurture a natural curiosity and desire to learn in their employees. He also discusses effective teaching and training methods, the importance of understanding employee strengths and preferences, and the significance of clear expectations and policies during the onboarding process.
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Personal Struggles in the Workplace: Lessons from Joe Marconi [AW 172]
Ever wondered what makes a leader truly great? Joe Marconi discusses the value of being approachable, connecting with your employees on a personal level, asking about their life outside work, and genuinely caring – it all contributes to a positive work environment. Remember, leadership is a constant learning process. Let’s nurture empathy, be open to self-reflection and keep the balance between old school values and new school flexibility.
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Redefining Business Bravery: Stories of Courage [THA 341]
Join our panel as they share insights on the importance of courage, different leadership styles, the need for tough conversations, and the role of coaching and mentoring in developing courage in teams. The panelists emphasize the importance of effective communication, training, and providing individuals with the tools and confidence to make courageous decisions. They also discuss the need for leaders to make tough decisions even when uncomfortable.
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Rachel Spencer’s ‘Rachelisms’ for Auto Repair [AW 169]
What are some of Rachel Spencer’s “Rachelisms?” The Power of Consistency: Rachel emphasizes the importance of consistency and communication in her operations. She believes in creating habits, holding each other accountable, and striving for perfection while acknowledging that mistakes can happen. Customer Communication is Key: Rachel’s approach to customer service is all about overcommunication. You must provide customers with as much information as possible upfront, offering financing options, and sending vehicle health and safety reports via text. Rachel also shares her experiences with recruiting technicians including reaching out to institutes with automotive programs.
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