When we think about care and maintenance, two professions might seem worlds apart at first glance: the automotive repair shop owner and the veterinarian. Yet, these professionals share a remarkable similarity in their fundamental mission – caring for cherished members of the family, whether they have four wheels or four legs.

We’ve all been there. We sit at our desks, nodding in agreement as we read another article about the…

While at AAPEX 2024, I had a revelation. It happens a lot. It hit me while doing what I…

Images of warm, freshly baked bread and delightful pastries instantly come to mind when you think of a bakery.…

Anticipation is a powerful tool that significantly enhances the justification for training and education initiatives.  Professional auto service businesses…

About 20 years ago I attended a conference where the trainer put up Nike’s 1977 ad campaign, “There is…

Making a Reservation for Your Client We know what a reservation is. You must make a reservation for many…

I recently chatted with Seth Thorson from Eurotech Auto Service in Minneapolis about the topic of Sophisticated Service. I…

Have you ever come back from a conference all fired up? I’m sure you have. If not it is…

I need your help. We have so many outstanding professional automotive service specialists in our midst. We know them…

I’m fascinated to watch documentaries on, ‘The Making of an Album’. I’ve seen some on Pink Floyd and Queen,…

You put in the hard work, the late nights, and the inevitable 2 AM wake-up. You are trying your…