In this episode, we are jumping into the mind of your customer. From their perspective, do they prefer to use the term mechanic or technician? Ask a customer … How much do they think a mechanic/technician earns? What is your customer’s opinion on a service advisor having visible tattoos or smelling like cigarettes? Bob Cooper asked these questions to a panel of consumers at the 2022 Elite Invitational in San Diego, and their answers will certainly surprise you. And more importantly, what should you do in your business having this knowledge?
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Joining me is the powerhouse team of women behind NAPA AutoCare. Napa has almost 100 years of dependability and remains the brand you can trust. My panel of ladies discusses the future, what makes the NAPA Family so strong, Tesla parts availability, training, and the collective strength of their AutoCare Members.
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Thoughts from an Unprecedented Year and Looking forward to Strategies for 2021 – Bonus Episode 008
As an industry we are essential.
The strong got stronger
. Virtual online training became the norm and will become a permanent part of our training needs
. Milestones reached this year:
600th episode of Remarkable Results Radio
. 200th episode of the Town Hall Academy
. The launch of Aftermarket Weekly.com
. Launched all LIVE show broadcast on the website’s LIVE page
. Training must become part of your culture
. The value of coaching.
Networking is a must to grow and learn
. Succession planning and growth
. Embrace our youth
. Set up an apprentice program
. Reach out to a local shop and have coffee and talk.
A Blessing in Disguise From My Biggest Mistake [THA 200]
Welcome to the 200th milestone episode of the Town Hall Academy. The industry’s premiere and original single subject forum. Thank you for your support in listening and watching the forum and making it a staple of information and insights for our automotive service industry.
Wisdom comes from many sources. If you think about the many mistakes you’ve made there are hundreds. But the blessing that can come from failure is to think of the challenge you faced and the outcome. Your panel today digs deep in their heart and shares with you the triumphs that came from some tough and low spots in their careers. I thank Emily Chung, Kelli Weatherby, Matthew Lachowitzer and Kevin Eckler for their transparent and emotional rendering on how they overcame a huge mistake and found blessings in their decision to act.
Matt Lachowitzer owns and founded Matt’s Automotive Service Center, Emily Chung owns and operates AutoNiche auto repair shop in Markham, Kelli Weatherby co-owner, with husband Lee, co-owns Accurate Automotive in Mesa, AZ., and Kevin Eckler, along with wife Lisa, owns Foreign Car Specialists.
The key talking points from this episode are already done for you on the show notes page at remarkableresults.biz/a200.Listen and view episode notes
Doug Grills – 20 Questions in 30 Minutes [RR 589]
Welcome to another episode of 20 Questions in 30 Minutes. I’m with Doug Grills of AutoStream Car Care Center. Doug along with his partner Rick Levitan has been around the auto service business for over 25 years and has built their reputation by offering best-in-class service to their customers. Now he joins and answers his hand-picked questions on our format I call 20 Questions in 30 Minutes.
This episode highlights Doug’s early musical career and allowed us to understand how he uses his analytical skills to make decisions. He believes in process and that a strong culture is what people really buy into.
Find the key talking points, Doug Grills’ bio, and links to his previous episodes at remarkableresults.biz/e589Listen and view episode notes
Margaret Palango – 20 Questions in 30 Minutes [RR 570]
Margaret is the Executive Vice President at Autoshop Solutions in Raleigh-Durham, North Carolina Area. She shares some great and applicable advice on grit and positive thinking while emphasizing on the importance of building trust and building better teamwork.
Margaret Palango also talks about how she relies on her intuition whenever there is a difficult decision to make. She never regrets listening to her intuition. She made her intuition stronger in her professional life.
Find the key talking points, Margaret Palango’s bio and links to his previous episodes at remarkableresults.biz/e570Listen and view episode notes
Mike Tatich – 20 Questions in 30 Minutes [RR 566]
Listen to shop owner Mike Tatich from TMT Complete Auto Service Center answer 20 questions on life and business. He shares some great advice he got from family and friends. He talks about how important people are in business and how important your networks are in case all else fails.
Mike Tatich also talks about reading more and networking to other shop owners. Mike has become a John Maxwell Leadership Certified business coach. He has a story of letting go, a perfectionist control freak, a helicopter dad, and he needs to get busier doing other stuff.
Find the key talking points, Mike Tatich’s bio and links to his previous episodes at remarkableresults.biz/e566Listen and view episode notes
RR 564: The Moment of Impact – Validate Your Leadership
I am with John Passante and Paul McCarthy as we discover ways to learn and understand the intricacies of leadership and being a shop owner. A big point John makes is validation and how it connects to leadership. We will learn the concept behind how to be understood properly when communicating with your employees and how to give the right prop ups to deserving employees!
Dr. John Passante is a legacy automotive aftermarket Human Resource professional and the President and CEO of The Organizational Development Group and Paul T. McCarthy is the President of Automotive Aftermarket Suppliers Association. AASA is the voice for the automotive aftermarket supplier industry.
Find the talking points, bios and key talking points of John Passante and Paul McCarthy at remakableresults.biz/e564Listen and view episode notes
Make Customer Service your Single Biggest Competitive Advantage [RR 559]
If you are a customer service advocate, one who believes in the Customer Experience you’ve come to a well of information that will confirm your strategies and help to create a new and powerful commitment to your customer.
Author John DeJulius and business coach Alan Beech talk about John’s book ‘Customer Service Revolution’. This is a highly recommended read from me and you can find it on the books page on the website.
John DeJulius says you can’t out market or outspend your competition … You need to out love them with an exceptional customer experience. He also says that exceptional experiences is one of the only sustainable differentiators among competitors.
Learn about secret service systems and soft skills training. You have to know your customer even at the tiniest level like learning what their coffee preferences are. You can out-service the competition this way. Exceeding their expectations ensures having a repeat customer.
Find the key talking points and bios for John DiJulius III and Alan Beech’s at remarkableresults.biz/e559Listen and view episode notes
Panel: Rachael Wacha, City Auto Repair, Gainsville, FL Kate Jonasee, K-Tech, Sebastopol, CA (MSO) Donnie Hudson, Troy Auto Care, Troy, MI (MSO) Jeremy Winters, Service Manager at Weavers Auto Center, Shawnee, KS Talking Points: Kate’s big thing was the improvement in her company culture and the psychology of herself as a leader was impactful. Rachael, getting…Listen and view episode notes
Bob Greenwood, AMAM (Accredited Master Automotive Manager) is President and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). It is a company focused on providing Business Management Resources and Development for the Independent Sector of the aftermarket industry. It’s content and technology is recognized as part of the curriculum of the Fixed Operations Diploma and the…Listen and view episode notes
Matt Fanslow is the diagnostic tech/shop manager at Riverside Automotive in Red Wing, MN. His primary responsibilities are to diagnose driveability and electrical/electronic issues, and perform most all programming, coding, initializing, adoptions, etc. Basically, if it needs to be figured out or has wires, it goes to Matt. He’s been a tech since 1996. Matt is also…Listen and view episode notes