Start Simple: A Practical Approach to Implementing Digital Vehicle Inspections (DVI) [THA 418]
This episode covers the practical benefits of digital vehicle inspections (DVIs) for shop owners. Learn how DVIs can boost Average Repair Orders (ARO) and improve customer communication. Industry professionals share real-world insights on overcoming cultural resistance, the role of leadership, and strategies for successful implementation. Plus, explore how AI enhances inspection reports and processes. Whether you’re new to DVIs or looking to optimize, this episode is packed with actionable tips to help your shop thrive.
remarkableresults.biz/a417
Improve Call Handling Skills: The Power of AI and Continuous Learning [RR 1015]
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network David Boyd discusses the critical importance of call handling and customer communication, offering valuable insights on setting clear expectations and fostering a supportive training environment. Learn how modern technology can elevate customer service interactions, boost conversion rates, and drive sales growth. Plus, gain practical…
Why Your Customers Might Be Lying (and How Neuromarketing Can Help!) [THA 409]
Discover how neuroscience insights can enhance customer relationships, optimize revenues, and create lasting brand loyalty. Matt Fanslow and Dr. David Weiman explain how marketing stimuli affect the brain, revealing a disconnect between conscious responses and subconscious reactions. Learn practical strategies to apply these concepts in your shop, from setting the right ambiance to creating unforgettable customer experiences.
remarkableresults.biz/a409
The Triple Threat: Mastering Three Labor Rates [RR 1008]
Dave Schedin discusses the three core types of labor—preventative maintenance, diagnostics, and repair—and their efficiencies and volume requirements, as well as the critical importance of creating preventative maintenance programs. Learn about the significance of effective customer communication and the value proposition of maintenance services.
remarkableresults.biz/e1008
Transforming Phone Calls into Profits: The Five C’s Every service Advisor Should Know [FTR 111]
Rena Rennebohm from Empowered Advisor introduces the “Five C’s of a Phone Call”—Comfort, Customer, Car, Conclusion, and Close—designed to help service advisors optimize phone interactions and increase conversion rates in the automotive service industry. She emphasizes the financial value of effective phone communication, noting that well-handled calls can greatly improve customer engagement and boost shop profitability.
remarkableresults.biz/f111
Shift Happens: Pro Tips on CVT Maintenance and More! [RR 1002]
Join Tracy Capriotto as she takes her car to the expert hands of Bryan Pollock, known as the “Beast from the East.” In this episode, Tracy dives into the world of preventative maintenance, covering essential services like CVT and transmission fluid checks, pre-scans, and battery testing. Bryan brings his meticulous approach to vehicle care, emphasizing the importance of following manufacturer guidelines for everything from fluid changes to tire rotations. As Tracy learns about choosing the right transmission fluid and the precise steps for checking fluid levels and temperature, listeners gain valuable insights into the impact of regular maintenance on vehicle longevity and performance.
The Most Overlooked ‘Power’ Tool: Unlocking Your SMS [THA 396]
‘Our shop managers, our shop owners, they don’t know what they have, and because they don’t know what they have, they don’t know how to use it to the fullest extent.’
This episode is packed with valuable advice for shop owners who want to maximize their Shop Management System and ensure their business runs seamlessly and profitably.
remarkableresults.biz/a396
Brake Jobs For A Cause: Join the Movement to Fight Breast Cancer [THA 391]
Since 2011, Brakes for Breasts and their growing list of independent auto repair shops have raised over 1.8M for breast cancer research for the Cleveland Clinic Breast Cancer Vaccine Fund! Each year during October, auto repair shops from across the United States and Canada are offering free brake pads to their customers with their vendor and community support. Phase 1A trails are ongoing, and Phase 1B trails have been announced. Prevention is the Cure. Join Laura Frank, Leigh Anne Best, and Dr. Justin Johnson, as they discuss a comprehensive how-to guide on participating in the program, the impact of donations, marketing strategies, and an update on the ongoing clinical trials for a breast cancer vaccine. ‘Can one repair shop make a difference in the fight against breast cancer? You Bet!’
brakesforbreasts.com
remarkableresults.biz/a391
15 Car Maintenance Rip-Offs Explained [THA 381]
Our panel discusses and debunks car maintenance myths from an online article titled “15 Car Maintenance Rip-Offs You Should Avoid.” They cover topics such as engine flushes, air filter replacements, fuel additives, tire shine, headlight cleaning kits, extended warranties, coolant flushes, oil additives, oil enhancers, undercoating, custom exhaust systems, dealership oil changes, and professional detailing.
remarkableresults.biz/a381
2024 Outlook with the Aftermarket Radio Network [THA 367]
Industry experts discuss the future of the automotive industry, focusing on training, technology, and business strategies. They explore the importance of simplifying communication, utilizing video content for customer education, and the benefits of in-person versus virtual training. The panel also discusses the challenges of management training and the need for a holistic approach to business issues, emphasizing collaboration and a positive company culture. The episode provides insights into adapting to economic changes and fostering industry growth through shared knowledge and experiences.
remarkableresults.biz/a367
Service Advisor Role Play #7 [THA 366]
Through role-playing exercises, our panel demonstrates different approaches to selling and communicating with customers. They emphasize the importance of understanding customer needs, building rapport, and being direct when necessary. The discussion covers the significance of tone, trust-building, technical knowledge, and authenticity in customer interactions. The episode concludes with a focus on continuous learning and the value of a supportive work environment.
remarkableresults.biz/a366
Unpacking the Dynamics of Consumer Choice and Pricing [RR 924]
The Value Paradox: We all want top-notch service without the hefty price tag. However, quality comes at a cost. Andy Bizub explores this conundrum and how it mirrors the choices we make. Consumers often face a choice between the cheapest and the luxurious with little interest in the middle ground. This observation sparked a conversation about how the automotive industry can apply this pricing strategy to their businesses. Remember, it’s not just about the price; it’s about the value and experience you provide.
remarkableresults.biz/e924
Why CRM is Vital to Automotive Shop Success Part 2 [THA 365]
Customer Relationship Management (CRM) systems are more than just tools; they are the lifeline of customer engagement and business growth.
Explore strategies for identifying and re-engaging lost customers, adapting CRM practices to changing customer behaviors, and personalizing communication.
remarkableresults.biz/a365
The Role of The Reservationist in Auto Repair [RR 922]
Discover how “reserving” a service advisor’s time, not just the bay, can transform your client relationships and service quality.
Learn about the rise of virtual service advisors and how they’re reshaping the industry.
Find out how a well-trained reservationist can boost your shop’s efficiency and profitability.
remarkableresults.biz/e922
The New Frontier of Measuring Service Advisor Effort and Output [RR 913]
Stan Stokes and Eric Renninger from Iron Fist Consultants discuss the evolving roles of service advisors in the automotive industry, the impact of COVID-19 on consumer behavior, and the role of technology. Gone are the days of going purely on gut feeling; today, maximizing conversion rates means utilizing every bit of data available. Operationalizing data and effective communication are fundamental aspects of a positive customer journey.
remarkableresults.biz/e913
Remarkable Customer Service Stories from Red Rock Repair [RR 912]
Danielle Vila discusses the importance of customer service in the industry and shares her strategies for quality control, the benefits of a reliable shop management system, and the significance of standing behind services and parts. The conversation also covers unique marketing strategies, the value of maintenance, community involvement, and the impact of these on business growth and customer trust.
remarkableresults.biz/e912
Why CRM is Vital to Automotive Shop Success [THA 359]
Our panel discusses the importance of Customer Relationship Management (CRM) in the success of auto repair shops. They highlight CRM’s role in client retention, communication, and building trusted relationships. The discussion also covers the significance of integrating CRM with shop management systems and the potential for automation and reminders based on customer data. The panelists stress the importance of the first 100 days in the customer journey, the need for consistent touchpoints, and personalized communication.
remarkableresults.biz/a359
Ways to Unify Your Team [THA 358]
Rick White, Vic Tarasik, and Murray Voth discuss the importance of unifying a team within a business. They highlight the need for a common purpose beyond just making money, and the importance of involving the team in decision-making. They also share their personal experiences and strategies for setting goals, providing feedback, and fostering a culture of respect and empathy. The conversation emphasizes the importance of clear communication, shared vision, and ongoing effort in maintaining team unity.
remarkableresults.biz/a358
Keeping an Eye on Bay Productivity [THA 356]
Did you know most shops only utilize 20-30% of their bay capacity? Let’s explore the concept of effective bay rate and the potential benefits of monitoring and analyzing bay usage. What is the potential revenue that can be realized by addressing these inefficiencies?
Our panel highlights the importance of focusing on bay efficiency rather than just technician efficiency and the need for shops to adopt lean six sigma principles to maximize productivity.
remarkableresults.biz/a356
Up Close and Personal with Brett Beachler [AW 184]
Deferred Work: A Sales Growth Tactic [THA 354]
Join our panel as they discuss the use of deferred work as a sales growth tactic. They share their insights on the importance of effective communication, customer education, and creating a positive exit experience. They also highlight the role of CRM systems, DVI’s, and proactive maintenance. Remember, the key to success in selling deferred work lies in discipline, process, and repetition.
remarkableresults.biz/a354
Personal Development in Sales Training: Pushing Boundaries for Growth [AW 183]
Aldo Gomez discusses the significance of self-understanding and acceptance in improving sales performance. Aldo shares his journey from being a service advisor to a sales trainer, emphasizing the importance of practicing presentation scripts and handling customer responses. He also differentiates between coaching for performance and development, highlighting the value of personal growth. Aldo reassures introverted individuals that they can be successful in sales and stresses the importance of a strong work ethic.
remarkableresults.biz/aw183
The Roadmap to Success: Work Smarter Not Harder [RR 884]
Dan Taylor discusses various aspects of running a successful automotive repair business. He emphasizes the importance of having a roadmap to success, repackaging information to resonate with different people, utilizing reliable shop management systems, client and employee retention, effective marketing strategies, well-defined processes and procedures, and artificial intelligence in the industry. The episode concludes with a discussion on the importance of making money in the automotive repair industry and the need for a paradigm shift towards maintenance and customer service.
remarkableresults.biz/e884
Case Study: The Death of Your Client’s Car [RR 883]
Dr. David Weiman discusses the emotional attachment people have to their cars and how the repair industry can empathize with customers during the process of saying goodbye to a beloved vehicle. This case study was prompted by Dr. David’s own experience with saying goodbye to his car. He discusses the parallel between the automotive industry and the medical field in terms of diagnosis and repair, and the importance of trust and the role of service professionals in providing certainty and safety to customers.
remarkableresults.biz/e883
Listening to Service Advisor Phone Calls [THA 343]
“The art of asking the right questions: this approach, inspired by the Socratic method, helps uncover valuable insights and ensures a thorough understanding of situations. Authenticity is key in every interaction.”
Carm Capriotto introduces a panel to discuss the importance of listening to service advisor calls. Rena Rennebohm and Clint White are service advisor coaches, while Collin Ashin and Tyler Nichols are their clients. They discuss the benefits of reviewing recorded calls, such as identifying areas for improvement, enhancing problem-solving skills, creating a safe environment for feedback, the value of coaching, and the need for continuous improvement. Remember, the journey to self-improvement begins with a single step.
remarkableresults.biz/a343