Personalized Customer Service and Marketing Strategies [AW 160]
If you’re in the automotive industry, you know it’s not just about fixing cars; it’s about providing exceptional customer service, too. Leigh Anne Best and Bill Hill, owners of Mighty Auto Pro, discuss their marketing strategies that have helped attract and retain customers. They’ve created a customer-friendly environment, providing loaner vehicles, shuttle services, and free towing up to $50.
But it’s not just about the extras. Mighty Auto Pro also emphasizes continuous learning and growth, requiring a minimum of 40 hours of training per year for their technicians. They encourage their employees to pursue their interests and hobbies, even if they are not related to auto repair. This culture of training has grown beyond anything Leigh Anne and Bill could have imagined, with technicians pushing each other to attend classes and improve their skills.
So, what can you learn from Mighty Auto Pro’s marketing strategy? Personalization, exceptional customer service, and a culture of continuous learning and growth can go a long way in retaining and attracting customers. Make everything effortless for the customer, and they’ll keep coming back.
Leadership 2.0: Transitioning from Technician to Shop Owner [RR 854]
In this episode, Carm Capriotto sits down with a panel of automotive professionals who share their experiences at the Leadership 2.0 Program from the University of the Aftermarket. They discuss the importance of professional development and improving leadership techniques in the industry and how the program helped them bond with fellow service professionals. Johnny Weber, the owner of Weber’s Automotive in Dayton, Ohio, was the focus of their project. Find out how they helped him transition from a technician to a shop owner and the importance of resources available in the aftermarket industry.
Making Dispatch Work [THA 330]
What are the challenges of making dispatch work in the automotive aftermarket industry? Our guests share their experiences with dispatch in their companies, emphasizing communication, flexibility, and teamwork. They also discuss the qualities of a good dispatcher and the need for policies and procedures in unexpected events. They stress the importance of simplifying technical information and building trust with customers. The episode concludes with a discussion of the interaction between dispatchers, customers, and technicians and the immense responsibility that comes with the job.
The Kids Table: The Next Generation in the Automotive Industry [RR 853]
Are you curious about what it’s like to work for your family in the automotive industry? In this episode, Tracy Capriotto, Sara Fraser, and Kent Bullard discuss their journey into the automotive industry, the challenges and pressure to fill their father’s shoes, and the need to find their own paths. They squash the misconception that working for family in the industry is easy and handed to them. It requires hard work and dedication to succeed in the automotive industry, regardless of family connections. They also touch on the challenges of preparing the next generation of professionals in the industry.
The Rise and Fall and the Rise Again of the Electric Vehicle [AW 159]
Electric vehicles (EVs) are a hot topic in the automotive industry and for good reason. They offer numerous benefits, such as reducing emissions and improving fuel economy, but they also present some challenges, including a lack of infrastructure and range anxiety. Pete Meier shares his perspective on the impact of EVs on the industry and offers some insights into their history and future. His message is one of encouragement and reassurance, emphasizing that technicians have risen to the challenge of the rapidly changing industry.
Getting Over the Success Syndrome [RR 852]
Dr. David Weiman discusses the concept of success and how it can hold entrepreneurs and business people back. They emphasize the importance of defining success on a personal level and not being held back by societal expectations or comparisons to others. He also touches on the importance of recognizing the value of one’s work and charging appropriately for it rather than treating it as a hobby. Dave encourages listeners to redefine their definition of success and find fulfillment in their work while also recognizing the importance of financial stability.
What Does It Take to Become an A-Tech in the Automotive Aftermarket Industry? [THA 329]
What does it take to become an A-Tech in the automotive aftermarket industry? Scot Manna, Matt Fanslow, and Ryan Kooiman share their perspectives, emphasizing the importance of continuous learning, individual effort, and natural talent. They also discuss the role of shop owners in investing in their employees’ training and development, as well as the challenges faced by the industry in assessing skill levels. The episode provides valuable insights into becoming an A-Tech and how the industry can support and cultivate talent.
Cheers to Success: Building a Thriving Business and a Craft Brewery [RR 851]
Are you a fan of craft beer? Then you won’t want to miss this interview with Kimberly and Andrew Taylor, owners of Titan Auto and the upcoming Hidden Wit Brewing Company in Mosley, Virginia. In this episode, they share their passion for brewing and their exciting plans for their 10,000 square foot facility. With a brewmaster who is an award-winning home brewer, they plan to offer 12 beers on tap and eventually expand to 18, including flagship beers and special releases.
But their success doesn’t stop at brewing. They also discuss their entrepreneurialism and the expansion of their auto shop business, which includes maintaining a consistent culture across all their locations and finding creative solutions to adapt to changes in the industry and world.
The Importance of Self-Reflection and Self-Improvement in Business [AW 158]
John Ferguson, the owner of Domestic Diesel and Auto Service, shares his experience as a former dealer technician for Ford and how he started his own business. He talks about the challenges of finding the right team to support him and how he sought the help of industry experts to become a better leader and marketer. The episode also includes a video tour of John’s shop, where he specializes in Ford and GM diesel vehicles.
Giving Back to the Community: The Social Impact Initiatives of Adam and Son Auto Repair [RR 850]
Are you tired of the same old auto repair experience with poor customer service and no personal touch? Look no further than Adam and Son Auto Repair in Colorado Springs. Owner Dan Adam and VP of Social Impact and Strategy Stacy Burns, share their insights on creating a unique customer experience and positively impacting their community.
Dan Adam founded Adam and Son Auto Repair with a mission to improve the way auto repair businesses are run and provide exceptional customer service. He achieved this by defining 28 fundamentals that create behaviors for team members and ingrained them in the company culture through weekly messages and daily huddles. But the customer experience at Adam and Son doesn’t stop there. They have implemented social impact initiatives that provide free car repairs to single mothers, domestic violence victims, and disabled veterans through their Stranded Motorist Fund. This program aims to provide safe and reliable transportation to those in need and has gained positive feedback from the community. Adam and Son have gained high-quality customers who support their business by providing excellent customer service and making a positive social impact.
21 Tips: How to Gain an Edge Part 4 [THA 328]
Learn how to improve your business and take it to the next level with these 21 tips and insights related to management, marketing, customer service, and personal growth. Our panel provides practical tips such as refreshing online photos, using referral programs, and creating a virtual tour of the shop. They also encourage humility, vulnerability, and continuous learning as essential tools for success in the automotive industry.
The Art and Science of Dispatching [RR 849]
Dan Taylor and Reggie Stewart to discuss the art of dispatch in the automotive repair industry. They emphasize the importance of efficiently dispatching and scheduling jobs, using the team’s strengths and weaknesses, the need for accountability, daily tracking of labor inventory to ensure goals are met, and the challenge of accommodating walk-in customers while maintaining productivity. They stress that dispatching is crucial to the business’s success and suggest creating a simulator or role-playing exercise to teach dispatching effectively.
Navigating Family Dynamics in Business Ownership [AW 157]
Tatsu Tsuchida discusses his experience transitioning from a Japanese-only shop to an all-makes and all-models shop, his marketing strategy, and his experience taking over an existing business. He also discusses the challenges of owning a family business and the importance of having an exit strategy. The episode also includes a tour of Tsuchida’s second location.
Turbo Tim’s Garage: From Core Values to Cats, How to Build a Unique Brand [RR 848]
Are you looking for inspiration on how to have fun in your business while building a unique brand? In this episode, co-owners Tim Suggs and Rachel Grewell share their approach to core values and how they recently held a leadership retreat to refine those values. They also discuss the role of cats in their branding and marketing efforts, employee management and training, and community involvement. Tim says, “Being true to yourself and your team is the key to success.” So, let’s all take a page out of their book and strive to be different and true to ourselves in our businesses and lives.
Retention: Keeping Top Employees [THA 327]
Are you struggling to retain top employees in the automotive aftermarket industry? Look no further than this episode featuring Dan Taylor, David Askwith, and Bryan Kauffeld, who share their experiences and strategies for hiring and keeping good teammates. They agree that employee retention is crucial for businesses of all sizes and starts with hiring. They discuss the importance of communication, accountability, surveys, referrals, training, and career pathing. They also stress the importance of creating a positive culture to retain top talent.
Passing the Torch: A Father-Son Journey of Strengths and Learning [RR 847]
Recorded Live at the TST Big Event 2023 with Andrew and Peter Knudsen, father and son duo of Coventry Motors in Huntington Station, Long Island. They discuss their background in the car industry, their decision to start their own business, the types of cars they work on, and their succession plan. They also discuss the challenges of running a small business, including labor rates and finding new talent. The conversation provides insights into the rewards and challenges of running a successful auto repair business and the importance of continuous learning and adapting to changes in the industry.
Revving Up Car Care: Inside Look at Rad Air Complete Car Care [AW 156]
5 Secrets to a Successful Automotive Shop. Efficient Layout, Comprehensive Services, Honesty and Openness, Strong Company Culture and Attention to Client Service. Rad Air’s waiting area is a cut above the rest. With a fireplace, high tables for laptops, and free wifi and refreshments for customers, they ensure their client that theyare comfortable while waiting. They understand that client service is just as important as the repair itself, and they do everything they can to make the client experience a positive one. remarkableresults.biz/aw156Listen and view episode notes
The Power of Partnership: Liz and Keith Perkins on Marriage and Business [RR 846]
Recorded Live at the TST Big Event 2023. Keith Perkins discusses his presentation at the TST Big Event on electrical theory and the challenges of balancing foundational knowledge with advanced concepts for a diverse audience. We also delved into Liz and Keith’s relationship as a married couple who work together. They discussed their passion for their industry and how it doesn’t feel like work. Bonus: find out how many animals they own!
Building Trust and Rapport: The Art of Being a Service Advisor [THA 326]
“The service advisor is the face of the brand and the first point of contact for customers.” Join our round table discussion as our panel shares their experiences and strategies of successful service advisors, highlighting the importance of communication skills, creating a positive customer experience, and building customer trust and rapport. It’s also essential to be an educator rather than a salesman and help customers understand how to maintain their vehicles to avoid breakdowns. The discussion also emphasizes the need for investment in service advisor training and development.
From HVAC to Thermal System Management: Opportunities and Challenges [RR 845]
Recorded Live at the TST Big Event 2023, with Aaron Becker, President of AirSept and Peter Coll, President and COO of the Mobile Air Climate Systems Association (MACS). They discuss the government’s involvement in the automotive industry, the importance of having a mentor, the development of new products, the challenges of complying with EPA regulations, and the impact of COVID-19 on the industry.
Toxic Cultures, Leaders and Team Members [AW 155]
As leaders, we all know that culture is important, but how often do we take the time to really analyze and shape it? Culture is the company’s personality, starting with the leadership team. Michael Smith discusses the significance of culture and offers advice on how to become a better leader. However, toxic culture can hold a company back. Michael advises leaders to identify toxic elements and people in their company and take action to eliminate them. He emphasizes that leaders must be held accountable for the core values and purpose of the company, and they must take action to ensure that the company’s culture aligns with these values.
Fueling Your Business: Tips for Increasing Profitability and Developing Processes [RR 844]
Recorded Live at the Vision 2023. As a business owner, it’s important to constantly seek ways to improve and grow your business. In this episode, Cecil and Kent Bullard discuss the importance of implementing effective processes, raising labor rates, and seeking help from coaches to improve business performance.
How EOS (Entrepreneurial Operating System) Changed My Business [THA 325]
AJ Nealey, Jennifer Hulbert, and Carl Hutchinson discuss their experiences with implementing EOS (Entrepreneurial Operating System) in their businesses. They highlight the benefits of EOS, such as increased accountability, better communication, and improved productivity.
Streamlining Workflow: Shop-Ware’s New TechApp for Technicians [RR 843]
Recorded Live at Vision 2023, this episode features Carolyn Coquillette, CEO of Shop-Ware, discussing the release of their new mobile application, TechApp, designed to help technicians manage their work more efficiently. The app allows technicians to view a list of current jobs, track their time on individual services, and easily document findings and results, including inspections. The episode also touches on the challenges of building software for the automotive industry and the importance of customer feedback in the development process.
Consistency and Common Sense Trumps Trendiness [AW 154]
Andy Bizub emphasizes the importance of common sense and listening in the automotive industry. It’s essential to be open to new ideas and ways of doing things while maintaining consistent business practices and providing real value to employees. By listening to employees and encouraging them to share their thoughts and insights, businesses can thrive and succeed in the ever-evolving industry.