They say a picture is worth a thousand words, but what about video? Video content has taken our world by storm, and if you’re not doing videos for your shop, you are behind. Keep listening to find out how to differentiate yourself from other shops using authentic stories from your customers and employees.
The Power of Transformational Coaching [THA 242]
Employee reviews: We’ve all been there. You get called into your boss’s office and get graded on your performance over the past year. It can be easy to forget your review once you leave the office. Out of sight, out of mind. Isn’t it time to change that mundane process? In this episode my panel discusses a transformational approach for owners to deepen their relationship with their employees. Let them be a part of your business and see how it can flourish. We are talking Transformational Coaching.
remarkableresults.biz/a242Listen and view episode notes
How to Have a Four Day Work Week with Eric Henley [RR 627]
As a shop owner, how does a 4 day a week schedule sound to you? Would you like some extra time with family and friends? In this episode find out how Eric Henley
from H-Teck Auto Care does it! Be careful, you might free up some quality time!
The key talking points for this episode that make for a great meeting agenda reside at remarkablersults.biz/e627Listen and view episode notes
Employee Review Process with Bryan Kelley [RR 625]
Employee Review …two dreaded words for both the owner and the employee. But, with my guest Bryan Kelley’s unique approach it might be something everyone looks forward to. Bryan owns Valley Automotive Electric, Covington, WA, and is the ASA Northwest President. Brian and I did an episode on Hiring practices in Feb 2021 episode 611 and is the perfect pairing to this episode.
In this episode, we dive into a role reversal with employee reviews. Should it always be the owner that does the reviews? Are they the ones observing the day-to-day pulse of the business? Some are … some not. What if the employee reviews were done with everyone in the business as a collective group once a week? The culture of your business is dependent on the attitudes of your employees. It’s time to sit back and listen to what your people have to say.Listen and view episode notes
The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans [RR 610]
We are happy to introduce Jennifer Filzen’s Fifth book which is out now on Amazon. The Book “The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans” is a book that you can use as a tool to give back to the industry and to your community. If you are not involved enough in your community, you should be. Let this episode push you into paying it forward.
Jennifer CEO of Rock Star Marketing, a digital marketing agency, will help you discover these three important principles you need in your life. Your Why, Your Superpower, and Your Attitude. If you only work on these three, you will improve.
The incredibly successful businesses in our industry are extremely community-minded and involved. Use this episode as inspiration to take your community to the next level.
The key talking points reside at remarkablersults.biz/e610Listen and view episode notes
Fake Reviews – THA181
Fake Customer Reviews, we’ve covered reviews in the past but never have we focused on Fake reviews; the Why they Happen, What to do about them and What should a response look like.
On the panel is Lauren Anderson from eight location Victory Auto Service, Minneapolis, MN, From Mighty Auto Pro in Medina, OH, and co-founder of Brakes For Breasts, Leigh Anne Best, and Mike Della Cruz, National Sales Manager, Broadly.com
And as per usual this panel delivered the goods and beyond, which is why you love listening to the Town Hall Academy.
See the show notes at remarkableresults.biz/a181 for the key talking points. Whoever in your company that manages reviews this is a must-listen.Listen and view episode notes
The Panel” Bryan Gossel, BG Automotive, Fort Collins, CO Sue Morsching, Elysian Auto Service, Elysian, MN Heather DePriest, American Garage Chinook, Montana Talking Points The CEO’s responsibility is to make the phone ring. You must create a year-long marketing calendar to help prepare (anticipate) for special events, seasons, holidays, etc Compare your numbers from each…Listen and view episode notes
RR 483 – Kim Walker and Mitch Meier – The Importance of Managing On-Line Reviews
Everyone hates to get a negative review. But the worst thing you do is to ignore them or lash back at them.
My panel does an excellent job of putting reviews into perspective and how to deal with them. With me is Kim Walker from Shop Marketing Pros and Mitch Meier from Broadly bring an impressive dialogue on the importance of how we handle reviews.
As aftermarket pros, we always want five-star reviews, but life happens and we get the occasional 1, 2, 3, or 4-star review. What do we do, how do we follow up and what does the consumer think when they see anything less than a five. We look deep into review management.Listen and view episode notes
Sara Fraser – The Power of Social Media for Automotive Professionals
There are a lot of trends happening on social media in the past couple of years. Understanding these trends can give us a competitive advantage and hashtags plays an important role especially on Facebook and Instagram. This episode will help you better understand the power of social media and some of the tricks that will make it work for you.
Sara Fraser has over 15 years of retail management experience, the last 6 of them as an office manager for a used car sales and service center. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.Listen and view episode notes
Communications is the driving foundation of what meetings are about.
Many superior take-a-ways in this Academy lesson. If you are contemplating holding meetings or are holding them and you want to check in on other strategies, this is the perfect seminar.
Your team must know how important their presence is in a meeting. Meetings can help you innovate and stay in touch with the needs of your people and you can share the needs of the company.
Also, innovation requires you need to stick stuff up on the wall and meetings is a great place to make that happen. Always remember to never hog the meeting. Share the wealth. Everyone talks. Many different styles from a casual to formal agendas. Always remember the meeting is for your people.Listen and view episode notes