The New Frontier of Measuring Service Advisor Effort and Output [RR 913]

Stan Stokes and Eric Renninger from Iron Fist Consultants discuss the evolving roles of service advisors in the automotive industry, the impact of COVID-19 on consumer behavior, and the role of technology. Gone are the days of going purely on gut feeling; today, maximizing conversion rates means utilizing every bit of data available. Operationalizing data and effective communication are fundamental aspects of a positive customer journey. 
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CASE: Controller, Analyzer, Socializer, Entrepreneur- Which Personality Type Are You? [RR 904]

How can different personality types impact leadership and success in business?

Murray Voth discusses the importance of understanding personality types in business. He introduces a new acronym, CASE, which stands for Controller, Analyzer, Socializer, and Entrepreneur. The conversation also covers the role of human motivation, clear expectations and accountability in managing employees, and the importance of giving space to your partner in a marriage and how it applies to business relationships. Find out how you can create a harmonious and productive team dynamic, where individuals can play to their strengths and contribute effectively to the business.
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Insights Into AAPEX 2023: Right to Repair and Magic Johnson [RR 899]

Recorded Live at AAPEX 2023, Bill Hanvey and Paul McCarthy give insights into Right to Repair, what it takes to put on a massive show encompassing 2,600 exhibitors, and 46,000 buyers, and a recap of Magic Johnson’s engaging keynote. In a recent study, by 2035 there could be a 54% decline in market share due to repair restrictions, translating to $92 Billion lost by the independent aftermarket. This issue is not just about the industry, but also about the consumers who rely on affordable and accessible auto services.
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5 Steps to Max Your Potential and Maintain a Healthy Work Life Balance [AW 177]

Jaron Kleber, National Sales Manager of Repair Shop of Tomorrow, discusses the importance of maintaining a healthy work-life balance and maximizing one’s potential. Jaron explains the negative effects of hitting the snooze button and shares his personal routine for starting the day off right. The conversation then shifts to investing in personal goals and well-being, and the importance of treating employees like family. It’s crucial to take a step back from the daily grind and ask oneself what should be done right, rather than focusing on what is being done wrong.
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Hiring Gen Z Mechanics [THA 347]

Carm Capriotto welcomes Sara Fraser and a Gen Z mechanic, Owen Chambers, to discuss his motivations for entering the automotive repair industry. Owen shares his transition from a career in finance to automotive repair, his aspirations within the industry, and the financial consciousness of his generation. The discussion also touches on the cost of entry in the automotive industry, the importance of understanding younger workers’ needs and expectations, and the multitasking habits and attention span of Gen Z. Understanding the motivations, aspirations, and mindset of Gen Z workers is crucial for the future of the automotive industry.
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Catching Up with the ‘Car Coach’ Lauren Fix [AW 175]

‘Car Coach’ Lauren Fix discusses the topic of synthetic fuel, explaining Porsche’s investment in e-fuel as an alternative to electric conversion. Lauren shares her thoughts on EVs and the government’s role in mandating their use. She believes in the freedom of choice when it comes to the type of vehicle one wants to drive, be it electric, hybrid, diesel, or gas. 
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Aftermarket Radio Network 2023 Forecast [THA 313]

Recession is the main topic for everyone as we enter into 2023, almost 3 years post-pandemic. The Aftermarket Radio Network has collaborated together to offer their forecast for the year. Consider this your ‘one stop podcast player’ to hear insights from an accountant, technician, business coach and marketing perspective. Together, we continue to Advance the Aftermarket. 
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What Do Technicians Really Want? – Jimmy Alauria and Jason Stretch [RR 765]

We all know that there’s a shortage of workers for mostly all businesses in all industries because of the great resignation. As a shop owner, how are you attracting the best technicians? Are you promoting your culture and the opportunity to work in your business? Wouldn’t it be nice to know what is important to technicians? What are they looking for in a shop, and do you offer it? Jimmy Alauria and Jason Stretch discuss the results of a recent technician survey that might surprise you. And how the value of the survey shapes the ads that attract superstars.

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Survey Says [RR 753]

Did you know a simple survey gathers valuable input from your customers about your business? It’s time to tap into the customer’s viewpoint by listening to what they want. Your customer’s input is a great source for your marketing plan. Find out how many survey responses give you a good sampling. Get info on conducting your own survey with links on the show notes page.

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Rob Merwin and Charlie Marcotte [AW 069]

Rob Merwin and Charlie Marcotte [AW 069]

Guest host Rob Merwin from Aftermarket Matters will share news on the number of shops that closed as a result of Covid-19 and the advance of mobile repair. Charlie Marcotte from American Pride in Virginia gives you a tour of his four shops.

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Delayed Maintenance: The Power of Appointments [THA 189]

THA 189 Delayed Maintenance – The Power of Appointments

This episode is about delayed maintenance and the power of appointments. You are going to find fascinating data and information that will help you make strategic changes in your business.

I’m with Bill Thompson, President, IMR Inc. / automotiveresearch.com and shop owner Brett Beachler, Beachler’s Vehicle Care and Repair, Peoria, IL

To see the data referenced in this Academy episode you can watch the video on the show notes page or find each chart on the show notes page.

BTW there is a ton of great advice here but don’t take my word for it, listen until the end, even in two sessions. Get all the key talking points on the website at remarkableresults.biz/a189

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