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 Get a Little Braggadocious!

By Carm Capriotto, AAP | May 12, 2025

Here is an excellent suggestion for enhancing your “About Us” page on your website. You should showcase your specialist’s short bio, their credentials, and commitment to continuing education. I know there is an argument for and against this, but let me present my argument in favor of it. It can…

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Where Should You Invest Your Marketing Dollars?

By Carm Capriotto, AAP | 08/15/2017

Where Should You Invest Your Marketing Dollars? Marketing for customer retention and recruitment can be a daunting task. I’ve…

Simple Solution to Minimize Cooling System Comebacks

By Carm Capriotto, AAP | 05/23/2017

Simple Solution to Minimize Cooling System Comebacks Bobby Bassett, the Manager of Training North America for Gates Corporation shares…

What about that old journal?

By Carm Capriotto, AAP | 11/18/2015

A great discovery in Oklahoma City when chalkboard drawings from 1917 were found at a high school. While remodeling…

Gold Mine

By Carm Capriotto, AAP | 09/29/2015

There has been a lot of pictures of cabin air filters on social media lately and many blogs written…

Retention: Six To-Do’s for Customer Retention

By Carm Capriotto, AAP | 09/13/2015

Just as much effort is needed into finding new customers as it is to keeping your current customer base.…

Do you suffer from Situational Awareness?

By Carm Capriotto, AAP | 08/30/2015

Did you hear the news? American distance runner Molly Huddle lost the bronze medal in the world championships in…

WOW

Nine differentiators to make your customers say WOWW!

By Carm Capriotto, AAP | 08/25/2015

Southwest is different and continues to be. What other airline has copied or mimicked what they do that makes them a…

Chart

Six Month Evaluation!

By Carm Capriotto, AAP | 08/11/2015

What have I learned, so far, this year … or my half year checkup. You can do something you are passionate…

Five Reasons to Love Podcasts

By Carm Capriotto, AAP | 08/05/2015

Podcasting is on fire. Guess who just started a podcast? Jack Welch, former chairman of GE has launched. Mark…

Explaining Social Media to your Chamber of Commerce

By Carm Capriotto, AAP | 07/21/2015

You got a phone call from the local chamber because you are a very active member of your community…

Hungry? Where’s the Food Truck?

By Carm Capriotto, AAP | 07/06/2015

The quickest way to a man’s heart is through his stomach (That also applies to women). Growing up I…

Darwin Martin

How Frank Lloyd Wright got me going for Broke!

By Carm Capriotto, AAP | 06/27/2015

It was a rainy weekend with close friends visiting from Florida. This summer has been very rainy so far;…

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