Do You Have a 40% Close Rate For Pre Scheduled Appointments? Brett Beachler [RR 758]

How do your service advisors close their sales with a customer? Are they pre-scheduling for future maintenance appointments? Brett Beachler’s business has a 40% close rate for pre-scheduled maintenance appointments. He discusses how to make your current customers, your future customers.  Grab a pen and paper or head to the shownotes on this episode. You don’t want to miss Brett’s closing presentation that can be implemented in your business.

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Do You Have a Customer Avatar? – Daniel Griffith [RR 756]

Have you identified and named your ideal customer avatar? Do you talk about it with your team? I’m with Daniel Griffith at the 2022 elite invitational. Listen as he breaks down finding the ideal customers and the importance of team culture. He even uses his employee testimonials in job postings (there’s an idea).

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Moving to a New Shop [AW 110]

Guest host and shop tour with Jae Malinowski, Faithfull Tirecraft, Saskatoon, Saskatchewan. Jae’s shop has 5 shipping containers of customer tires. Find out why tires are an important part of his business.

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Hairdresser Turned Shop Owner – Danielle Villa [RR 754]

Are hairdressers the new untapped resource for our industry? How does a hairdresser in San Francisco become an automotive shop owner in Las Vegas? What can we learn from the intimacy between a hairdresser and the client? I’m with Danielle Vila at the 2022 Elite Invitational, stay tuned, you won’t want to miss this episode. We discuss business, hair care tips, and a few laughs in between.

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Surviving Two Store Openings During the Pandemic [RR 750]

What is it like opening two locations at the dawn of COVID? David Eschbach shares his story around three primary business tenets. Each Take-Away is wrapped in a compelling story and supported by integrating sub-lessons. See the show notes as a guide, as this information is applicable for leading a business during any crisis or economic environment, not just during COVID.

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Technician Time Management [AW 107]

Guest host and a shop tour with Casey McGowan, Casey’s Independent Auto Repair, Vancouver, WA. Casey discusses the difference between productivity and efficiency in a shop and the importance of measuring technician time management. 

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The Lowest Price Shop Is Not Your Competitor – Reggie Stewart [RR 748]

What do you do when a disgruntled customer wants to know why your shop is more expensive than the one down the road? Are you educating customers on the value of your services? Do you feel like you have to defend your profitable business model? Does the shop down the road, which has the crazy low price, realize their business won’t be worth it’s value when it’s time to sell?

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From the Bays to the Classroom – Brandon Steckler [RR 746]

Do you have a passion for teaching others and watching them grow? Is it something you’ve been interested in doing? I’m with Brandon Steckler at the TST Big Event 2022 and we discuss his path to becoming a trainer and writer for MotorAge Magazine. He also shares a transparent review of one of his classes from a peer. A special episode I did with Brandon on his passion for teaching is episode 342. Speaking of training, did you know that auto tech colleges need part-time instructors? It is a great way to engage with auto tech students. How about being a high school night school trainer. Let’s think outside the box and advance the aftermarket together.

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Power Panel: Internal Communication [CC 107]

Communication is one of the biggest problems in human relationships and among a working team inside your business. We are talking about the power of top internal communication, front to the back of the shop and with your customer. My panel speaks about the process, communication tools, and how a well-oiled communication system makes for satisfied employees and a top customer experience

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Adapt and Overcome with David Friend [AW 103]

Guest host and a shop tour with David Friend, Mobile Tech, Wilmington, NC. Get a tour of David’s 50,000 sq ft building, including a training facility. He has been an early adapter of ADAS since 2015 and has a professional to professional auto supply business. 

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Ethics 101 [THA 272]

Did you know ethics, culture, and team go hand in hand in a successful business? Doing the right thing means having full transparency, trust, and integrity. Listen firsthand to my panel as they discuss ethics 101 and some standout scenarios they’ve experienced.

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Why Cleanliness Matters [AW 101]

Guest hosts and a shop tour with Henry Rose and Jeff Scruggs, Scruggs Automotive Repair, Buffalo, NY. Find out why cleanliness matters and how to implement it within your business. Plus, get an inside look at their new Annex location across the street.

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Do You Need an Estimator? [THA 271]

Is your service advisor stressed? Do you have a full lot of vehicles to repair but have technicians standing around? I’ve been asking shop owners if an estimator role in the business is an important hire. I got an ear full in this Academy Webinar on how the metrics work and the role and responsibilities to consider hiring an estimator or parts specialist in your growing busy shop. All three shop owners on my panel have this role in their shops. Stick around and learn.

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The New Frontier of Call Conversion Rates – Stan Sokes [RR 734]

The phone call from a customer is always the beginning of the relationship. Are you tracking, measuring and holding your service advisor accountable for every phone call that comes into your business? What is your phone SOP? Do you have a conversion rate for phone opportunities? I’m with Stan Stokes, founder of Iron Fist Consultants, who has created the next level of measurement for service advisors.

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Are You Offering ‘Only’ Synthetic Oil Services? [THA 270]

Questions, what is your customer oil change service like?  Have you transitioned to ‘synthetic only’ oil for your customers? How do you stock all grades and weights? The days of $20 oil changes every 3 months is gone. My panel of shop owners discuss why they have synthetic only oil service and how it’s improved their efficiency in the bays and for their customers. If you have not implemented this business strategy learn in this episode why you need to do it.

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