Join our panel as they discuss the use of deferred work as a sales growth tactic. They share their insights on the importance of effective communication, customer education, and creating a positive exit experience. They also highlight the role of CRM systems, DVI’s, and proactive maintenance. Remember, the key to success in selling deferred work lies in discipline, process, and repetition.
Customer amenities aren’t just a snack bar and some coffee k-cups. It takes more to deepen a relationship. My panel of shop owners goes beyond the free wifi and beverages to really wow their customers and make that lasting impression. Amenities are your ultimate marketing tool for your business. Take Note!
Nothing beats live in-person industry events. There is power in the collaborative minds from around the country in one room. The podcast attended the 2022 Elite Invitational in San Diego and we recorded some incredible stories with essential aftermarket voices. At the end of the conference, I had the idea to grab Jim Murphy, Gene Morrill, and Joe Marconi for a recap of the event and their perspectives on our industry. Keep listening, you have the best seat in the house right next to these 3 aftermarket icons.
remarkableresults.biz/e759Listen and view episode notes
THA 137 The Language of Welcome
We are talking about communicating and building relationships with a diverse and changing customer demographic.
Now enjoy a fresh dialogue with Bill Nalu from Interstate Auto Care Madison Heights, MI, we actually broadcast live from Bill’s shop, also Frank Leutz Desert Car Care, Chandler, AZ and Wrench Nation and Brian Glowski, South Street Auto Care, Rochester, MI
Our topic is ‘The Language of Welcome. We are talking about communicating and building relationships with a diverse and changing customer demographic. The panel has experience in serving many different cultures and offer ideas on the language and customs gap, having patience and taboo’s you need to learn and understand.
You can find the talking points, for this episode and my guests bio’s and links to their previous episodes at remarkableresults.biz/a137Listen and view episode notes
Dennis Montalbano was born in San Francisco and raised in San Jose. He started his career in the service station business and operated the largest Gulf station on the west coast in volume. Dennis then became the youngest Snap On Tools dealer at 22 years old and then the youngest Field Manager for Snap On at…Listen and view episode notes
Randy Lucyk from Midas in Kalkaska, MI is a very interesting entrepreneur. Randy is one strong aftermarket thinker and informally among Midas dealers he is known as the data and IT guy. We covered some great ground in this episode and I promise a lot of very good gems of wisdom for the taking. Randy…Listen and view episode notes