The proverb ‘A little knowledge is a dangerous thing’ expresses the idea that a small amount of knowledge can mislead people into thinking that they are more expert than they are, which can lead to mistakes being made. When it comes to repairing EV/Hybrids, the era of being a parts changer, I’m told, is nonexistent. We recorded live at Dorman with G Truglia and Pete Meier, 2 out of 4 trainers for a weekend of hands-on training. Listen to their perspectives on EV/Hybrid repair and training and why critical thinking is more important than ever.
Honesty is always the best policy, but sometimes is it better to omit certain information to a customer? What if you make a mistake but make it right and eat the cost? Are there situations where you don’t divulge all that information to a customer? Let’s have an open discussion on ethics and your shop’s reputation.
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Do you have a sticky organization? Or is it more like Teflon? Do your employees feel a sense of belonging and ownership? Do they take pride in their work? Dr. Dave Weiman simplifies what it means to have a sticky culture and some warning signs to avoid in your business. Stick around!
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Guest Host and Avocado Farm Tour with Rena Rennebohm, Owner of Casa Cielo Farms and CEO of Empowered Advisor. Find out how avocados relate to our industry.
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Imagine a group of shop owners that get together to have local training for their area. They aren’t concerned with the competition between each other or the poaching of their technicians. Believe it or not, it is happening in Florida with FASTT (Florida Automotive Service Technician Training). Jason Stretch has a passion for training and created this group for technicians to acquire real-world information that can be applied immediately. Find out how FASTT is elevating our industry’s training and gain insight on how you could apply it to your area.
As one of the top 10 industries in America, we need to advocate consumer choice in a competitive market, and if we don’t do what is pro-consumer and pro-aftermarket, the dealers will get all the business. I’m with Bill Hanvey, CEO of the AutoCare Association, Paul McCarthy, CEO of the Automotive Aftermarket Suppliers Association (AASA), and Ryan and Andrea Goff, shop owners that went to Washington to speak to their representative and to show support for the Right To Repair initiative. Have you signed the petition? Go to RepairAct.com so easy to tell your congressperson you support the Right to Repair. Stay tuned for an important episode that affects ALL OF US.
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We are wrapping up our 3 part series with Bob Cooper and the Q&A discussion with a customer panel at the 2022 Elite Invitational. Chris Monroe joins us as we discuss websites, google ads and cause marketing. Don’t forget to download your complimentary Customer Care Guide and an Owners Job Description Guide by going to eliteworldwide.com/ARN or find the link in the show notes.
Guest Host and Shop Tour with Todd Cole, TC Auto Service, Corpus Christi, TX. Four years ago Todd left his medical sales job and became the new owner of TC Auto Service.
Did you know that 70% of change initiatives with new programs/systems will fail due to a lack of leadership commitment? I want to focus on mentor/mentee and apprenticeship programs, which are most critical to our industry’s survival. You can lose your way without processes, procedures, and accountability to mold your apprentice into your shop. Too much talk and not enough action is the breakdown. Luckily for you, my guest, Marc Brune, has a program focused on helping businesses develop entry-level technician mentoring programs with the tech shortage in mind.
In the world of the customer, do they know what DVI stands for or what an inspection really is? Have you thought about calling it a “Vehicle Health Check?” My panel discusses the importance of transparency with your customer and why you might want to change the term ‘DVI.’
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Another informative episode with NAPA’s VP of Emerging Technology, Susan Starnes. We talk about NAPA’s support for all their customers as they focus on providing tools, parts and training to meet all the future technology needs so we can seize every opportunity to repair the newest high-tech vehicles.
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Guest Host and Shop Tour with Jorge Gilligan, Revolution Motor Works, Finksburg, MD.
If only we had a crystal ball to peak at the next 5 years. As a shop owner, you might still be booked out 2-3 weeks, but with gas prices, inflation, the great resignation, interest rates, and new and used car costs, what do you need to pay attention to in the short term to continue to be profitable and relevant?
Learn about the national automotive aftermarket fundraiser for a breast cancer vaccine, where every dollar raised goes to vaccine research. This grassroots program has raised over $1.4 Million, and it is so easy to participate. www.brakesforbreasts.com. Join many other shop owners throughout north America and support this cause that is into phase one clinical trials.Listen and view episode notes
No one can do everything, but everyone can do something. Raising the image and perception of our industry starts with getting involved with schools. If you’re involved in your local community college or high school, I would like to put out a challenge that you also visit the elementary and middle schools. The students are buzzing with energy, questions, and already have a leg up on technology. If you’re not involved with any schools, what’s stopping you? You can’t afford to not put your time into students, teachers, and school counselors. The impressions you leave on the youth are critical to creating opportunities for our industry’s future.
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We are on Part 2 of our 3 Part series about customer perspectives with Bob Cooper. In this episode, Bob asks a panel of consumers at the 2022 Elite Invitational in San Diego about pricing competitiveness and how to recover when something goes wrong with a customer experience.
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Guest Host and Shop Tour with Bob Noriega, AutoWorks of Tampa, Tampa, FL.
Derek Kaufman is constantly scanning future trends in vehicle design and aftermarket challenges, including how recent events in electric vehicles are affecting our near-term and longer-term futures. This is your podcast resource, committed to bringing the future and forward-looking information you can use to inform and map your road ahead.
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Customer amenities aren’t just a snack bar and some coffee k-cups. It takes more to deepen a relationship. My panel of shop owners goes beyond the free wifi and beverages to really wow their customers and make that lasting impression. Amenities are your ultimate marketing tool for your business. Take Note!