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Be a Sponge!

By Carm Capriotto, AAP | Nov 17, 2025

Be a Sponge! A wild thought. You’re heading to AAPEX, VISION, or ASTA. You’ve got your schedule packed — breakout sessions, networking events, maybe even a few supplier dinners. You’re ready to soak up every idea, insight, and best practice you can. During the event, you’re engaged. You’re taking notes,…

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Gold Mine

By Carm Capriotto, AAP | 09/29/2015

There has been a lot of pictures of cabin air filters on social media lately and many blogs written…

Retention: Six To-Do’s for Customer Retention

By Carm Capriotto, AAP | 09/13/2015

Just as much effort is needed into finding new customers as it is to keeping your current customer base.…

Do you suffer from Situational Awareness?

By Carm Capriotto, AAP | 08/30/2015

Did you hear the news? American distance runner Molly Huddle lost the bronze medal in the world championships in…

WOW

Nine differentiators to make your customers say WOWW!

By Carm Capriotto, AAP | 08/25/2015

Southwest is different and continues to be. What other airline has copied or mimicked what they do that makes them a…

Chart

Six Month Evaluation!

By Carm Capriotto, AAP | 08/11/2015

What have I learned, so far, this year … or my half year checkup. You can do something you are passionate…

Five Reasons to Love Podcasts

By Carm Capriotto, AAP | 08/05/2015

Podcasting is on fire. Guess who just started a podcast? Jack Welch, former chairman of GE has launched. Mark…

Explaining Social Media to your Chamber of Commerce

By Carm Capriotto, AAP | 07/21/2015

You got a phone call from the local chamber because you are a very active member of your community…

Hungry? Where’s the Food Truck?

By Carm Capriotto, AAP | 07/06/2015

The quickest way to a man’s heart is through his stomach (That also applies to women). Growing up I…

Darwin Martin

How Frank Lloyd Wright got me going for Broke!

By Carm Capriotto, AAP | 06/27/2015

It was a rainy weekend with close friends visiting from Florida. This summer has been very rainy so far;…

Eleven Rules for Life!

By Carm Capriotto, AAP | 06/17/2015

It’s great to find a top ten or eleven list of great common sense rules that, for the most…

Top 10 List!

By Carm Capriotto, AAP | 06/10/2015

  Do you have a list of your top customers? I’m sure you do. However it may be in…

Woody Allen was right: ‘80% of life is showing up’!

By Carm Capriotto, AAP | 06/02/2015

  This quote is taken from a book a book by George Lois called Damn Good Advice. George Lois…

Don’t Chase The Pain

By Carm Capriotto, AAP | 05/21/2015

I had some bad pulled muscles in my neck so I decided to get a massage. I explained to…

How Would I Beat Us!

By Carm Capriotto, AAP | 04/28/2015

How would I beat us? What a novel approach to making sure you are firing on all cylinders. A…

Let passion drive your success.

By Carm Capriotto, AAP | 04/24/2015

‘Stop chasing the money and start chasing the passion’, Tony Hsieh.  Entrepreneur Tony Hsieh must know what he is…

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