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In Search of Professionalism and Perfection

By Carm Capriotto, AAP | Oct 5, 2025

A quick story about a large retail chain that illustrates the importance of seamless customer service. My friend needed an electric toothbrush locked in a display cabinet with a sign reading “Press button for assistance.” After repeatedly pressing the button and waiting thirty minutes without response, he finally located some…

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Five Reasons to Love Podcasts

By Carm Capriotto, AAP | 08/05/2015

Podcasting is on fire. Guess who just started a podcast? Jack Welch, former chairman of GE has launched. Mark…

Explaining Social Media to your Chamber of Commerce

By Carm Capriotto, AAP | 07/21/2015

You got a phone call from the local chamber because you are a very active member of your community…

Hungry? Where’s the Food Truck?

By Carm Capriotto, AAP | 07/06/2015

The quickest way to a man’s heart is through his stomach (That also applies to women). Growing up I…

Darwin Martin

How Frank Lloyd Wright got me going for Broke!

By Carm Capriotto, AAP | 06/27/2015

It was a rainy weekend with close friends visiting from Florida. This summer has been very rainy so far;…

Eleven Rules for Life!

By Carm Capriotto, AAP | 06/17/2015

It’s great to find a top ten or eleven list of great common sense rules that, for the most…

Top 10 List!

By Carm Capriotto, AAP | 06/10/2015

  Do you have a list of your top customers? I’m sure you do. However it may be in…

Woody Allen was right: ‘80% of life is showing up’!

By Carm Capriotto, AAP | 06/02/2015

  This quote is taken from a book a book by George Lois called Damn Good Advice. George Lois…

Don’t Chase The Pain

By Carm Capriotto, AAP | 05/21/2015

I had some bad pulled muscles in my neck so I decided to get a massage. I explained to…

How Would I Beat Us!

By Carm Capriotto, AAP | 04/28/2015

How would I beat us? What a novel approach to making sure you are firing on all cylinders. A…

Let passion drive your success.

By Carm Capriotto, AAP | 04/24/2015

‘Stop chasing the money and start chasing the passion’, Tony Hsieh.  Entrepreneur Tony Hsieh must know what he is…

Perfect Customer. Shaping YOUR Avatar.

By Carm Capriotto, AAP | 04/10/2015

Have you spent time developing who your target customer is? Do you really know when that ‘perfect customer’ walks…

Coffee

Starbucks: A Lesson In Value

By Carm Capriotto, AAP | 03/08/2015

David Fishof’s book ‘Rock Your Business’ was a great read. If you wanted to know about Rock ‘n’ Roll…

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