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Are you exploring? Imagining? Being creative and curious?
Or are you simply reacting to what’s happening around you? Change is not optional — in life or in business. Especially in our industry. Technology evolves. Vehicles evolve. Client expectations evolve. There is no hiding from it, dodging it, or refusing it. But there is a choice in how you…
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Perfect Customer. Shaping YOUR Avatar.
Have you spent time developing who your target customer is? Do you really know when that ‘perfect customer’ walks…
Starbucks: A Lesson In Value
David Fishof’s book ‘Rock Your Business’ was a great read. If you wanted to know about Rock ‘n’ Roll…
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