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The Stark Reality of Pricing
On a recent road trip I could not help tot realize what we pay for water and yogurt in an airport. Add it up. No don’t, I don’t want you to get upset. Ever had a drink at a nice resort? Just a ‘well’ drink (inexpensive liquor). How about $18.…
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How Would I Beat Us!
How would I beat us? What a novel approach to making sure you are firing on all cylinders. A…
Let passion drive your success.
‘Stop chasing the money and start chasing the passion’, Tony Hsieh. Entrepreneur Tony Hsieh must know what he is…
Perfect Customer. Shaping YOUR Avatar.
Have you spent time developing who your target customer is? Do you really know when that ‘perfect customer’ walks…
Starbucks: A Lesson In Value
David Fishof’s book ‘Rock Your Business’ was a great read. If you wanted to know about Rock ‘n’ Roll…
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