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Surviving an Economic Downturn [THA 165]

Ron Ipach, co-founder or Repair Shop Coach, has helped over 5536 auto repair shop owners to get and keep all the top-quality customers they can handle. Marketing auto repair services are all he does. He lives, eats, and breathes it every day. He has seen, heard, and tested practically every kind of marketing there is out…

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Make your Competitor Your Friend [THA 163]

Brad  Pellman first started working in the automotive industry at the age of 15 and over his career has held a wide variety of jobs at both dealerships and independent repair shops. In 1995 this dream of owning his own shop became a reality when he opened up Pellman’s Automotive in Boulder, CO with his wife,…

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Insurance Coverage Review – Part 1 [THA 161]

https://youtu.be/QBQiSKOEIG4 Bambi Crozier, wife and co-owner with Neil Crozier, of Car Clinic in Lowell, AR (Northwest Arkansas), has a passion for the hardworking shop owner. Her vision to Change the Face of Automotive Care motivates and inspires every aspect of her daily operation. She entered the industry in 2012 as an entrepreneur shortly after moving…

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Open Forum: Ask the Shop Owner – Part 2 [THA 160]

https://youtu.be/fi3oBrNmE9Q Andy Bizub from Midwest Performance Cars in Chicago is also a native of Chicago. His first career was 25 years as a commodity trader. He entered the professional auto industry in 2014 by acquiring a failing shop in downtown Chicago that he was a customer of and started a turnaround. Andy now has two locations.…

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Service Advisor Role Play #4 [THA 159]

Jeremy O’Neal President and lead sales trainer for Advisorfix, began his career as a Service Advisor and moved into Service Management at the dealership level for VW, Audi, and Porsche. He consistently placed in the top 3% of Service Advisors across the nation. With a passion for helping others, Jeremy started coaching Service Advisers in…

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Shop Owner Open Forum [THA 158]

Panel: Rachael Wacha, City Auto Repair, Gainsville, FL Kate Jonasee, K-Tech, Sebastopol, CA  (MSO) Donnie Hudson, Troy Auto Care, Troy, MI  (MSO) Jeremy Winters, Service Manager at Weavers Auto Center, Shawnee, KS Talking Points:   Kate’s big thing was the improvement in her company culture and the psychology of herself as a leader was impactful.…

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Flat Rate vs Hourly-Bonus Hybrid Pay Plans [THA 157]

https://youtu.be/yhjxnuX2gOw The Panel: Jeff Matt from Victory Auto Service in Minneapolis and St. Petersburg, FLA, was featured in episode 48. Jeff owns six locations with one being in Florida. He has over 40 team members and has grown through acquisition. Jeff opened Victory in 1997 as a one-bay shop and has slow steady growth over the…

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Localizing National Training [THA 156]

The Panel: Bryan Gossel, BG Automotive, Fort Collins  CO   Brian’s Previous Episodes HERE. Phil Carpenter, Director of Operations, Urban Auto Care and Avalon Motorsports. Phil has been in the automotive industry since 2003. He has spent time as an Audi certified technician, Service Adviser, Service Manager and Parts Specialist and currently is currently the Director…

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Are You Selling Tires? [THA 155]

https://youtu.be/wVGKlTmEsFE Jae Malinowski has been in the automotive trade for 25 years, starting in the auto-body industry at 18, he then transitioned to auto sales for a couple years. When a chance encounter with a headhunter introduced him to the tire industry. He started out in a management training program starting doing commercial tires to…

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Cash is King and Important to Your Business [THA 154]

Bob Greenwood, AMAM (Accredited Master Automotive Manager) is President and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). AAEC is a company focused on providing Business Management Resources and Development for the Independent Sector of the aftermarket industry. AAEC content and technology is recognized as part of the curriculum of the Fixed Operations Diploma and the…

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Pricing Parts Purchased from Dealers [THA 153]

The Panel: Bill Haas, AAM, is the owner of Haas performance consulting LLC, with 40 years of experience in the automotive service and repair industry. Clients have access to Bill’s solution-based focus, expertise, unique perspectives and in-depth knowledge of the industry. Bill began his career working part-time at a full-service gasoline station in Appleton, Wisconsin.…

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Dominate Your Market – Own the Two Mile Zone [THA 151]

The Panel” Bryan Gossel, BG Automotive, Fort Collins, CO Sue Morsching, Elysian Auto Service, Elysian, MN Heather DePriest, American Garage Chinook, Montana Talking Points  The CEO’s responsibility is to make the phone ring. You must create a year-long marketing calendar to help prepare (anticipate) for special events, seasons, holidays, etc Compare your numbers from each…

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