Failing at Retirement: Building Eight Shops in Eight Years [THA 486]

Carm Capriotto talks with Matt Curry and Judy Curry of Craftsman’s Auto Care about building one of the automotive industry’s most respected multi-shop operations twice.

After growing Curry’s Auto Service to 10 locations and retiring in 2013, the Currys returned to the industry with a new vision, launching eight Craftsman’s Auto Care locations in eight years. Matt shares his role as the visionary leader driving momentum and ideas, while Judy explains how operational discipline, marketing, and customer experience keep the business grounded and scalable.

The conversation explores their “5 Ps” philosophy: People, Policies, Processes, Procedures, and Profits, along with their commitment to employee development, strong culture, customer transparency, and community involvement. The Currys also discuss how Digital Vehicle Inspections and an intentional customer experience helped them earn nearly 10,000 five-star Google reviews.

What You’ll Learn

How Matt and Judy Curry scaled multiple successful shop operations
Why leadership balance and “staying in your lane” matters
The “5 Ps” framework for building a strong shop culture
How employee investment drives long-term success
Why transparency and DVIs build customer trust
How culture and customer experience fuel growth and retention

Sustainable growth in automotive repair comes from more than technical expertise. It requires intentional leadership, strong systems, a healthy culture, and a commitment to both employees and customers.

remarkableresults.biz/a486

The Rise of the Specialist: Redefining Automotive Professionalism [THA 485]

Host Carm Capriotto is joined by shop owners Craig Noel, Brett Beachler, and Tom Palermo for an important discussion on how “The Rise of the Specialist” is moving from idea to implementation inside automotive repair shops across the industry. Written by Carm Capriotto, “The Rise of the Specialist” is a growing movement and declaration designed to elevate the language, image, professionalism, and culture of the automotive service industry.

In this episode, the panel shares how they are actively implementing “The Rise” within their own businesses, from changing terminology and redefining job titles to elevating customer communication, shop presentation, and team culture. The conversation highlights the real-world challenges and successes of shifting away from outdated labels like “mechanic,” “wrench,” and “technician” and embracing the more professional and accurate title of “specialist.”

Carm explains that this movement is more than a branding exercise; it is a professional evolution aimed at helping the industry better reflect the expertise required to service today’s highly advanced vehicles. Modern automotive professionals are diagnosticians, calibration experts, technology specialists, and problem-solvers operating in one of the most sophisticated skilled professions today.

Throughout the discussion, the shop owners explain how adopting the language and principles of “The Rise” has strengthened team pride, improved customer trust, and helped create a more professional identity within their organizations. The panel also explores how service advisors play a key role in communicating the value of diagnostics, testing, and specialist-level expertise to clients in a way that builds understanding and confidence.

The episode draws powerful comparisons to professions like medicine and culinary arts, emphasizing that automotive specialists deserve the same respect given to highly trained experts in other industries. Just as chefs and medical specialists earn recognition through mastery and continuous education, today’s automotive professionals must also be seen as specialists whose expertise protects the safety and reliability of every vehicle entrusted to them.

“The Rise of the Specialist” has already gained momentum throughout the industry. Carm’s signature keynote, The Rise of the Specialist, has been delivered to influential audiences across North America, including the ASE Board of Governors, Ford Motor Company, and hundreds of forward-thinking automotive professionals.

What You’ll Learn

Why “The Rise of the Specialist” was created and what it represents
How shop owners are implementing “The Rise” in their businesses
Why the industry must move beyond outdated titles like “technician” and “mechanic”
How language shapes customer perception, professionalism, and team culture
The role service advisors play in explaining specialist-level diagnostics and repairs
How hospitality, presentation, and communication strengthen customer trust
Why this movement can help attract the next generation of automotive professionals

This episode demonstrates that “The Rise of the Specialist” is no longer just a concept; it is becoming a real cultural shift within the automotive industry. By adopting language that reflects expertise, elevating professionalism throughout the customer experience, and embracing the identity of the specialist, shop owners are helping reshape how the industry sees itself and how the world sees it.

Download ‘The Rise of the Specialist’: https://remarkableresults.biz/rise

remarkableresults.biz/a485

Why ADAS Calibrations Are Being Ignored in Auto Repair Shops [THA 484]

Recorded live at the 2026 TST Big Event, host Carm Capriato sits down with shop owners and industry trainers Keith and Liz Perkins for a candid conversation about the evolving future of automotive repair. From the growing demand for private, hands-on training to the dangerous misconceptions surrounding vehicle calibrations, Keith and Liz share hard-earned insights from the front lines of the industry. They also pull back the curtain on how they successfully balance multiple businesses, a family farm, and life as entrepreneurial partners, all while staying deeply committed to technician development and industry advancement.

What You’ll Learn:

Why more shop owners are bringing trainers directly into their facilities for personalized, hands-on education
How the flat-rate pay system can unintentionally discourage accurate diagnostics and proper repairs
The critical importance of vehicle calibrations and why skipping them creates major safety concerns
A real-world story of how Keith and Liz challenged a dealership that failed to properly calibrate a vehicle after repairs

How Keith’s mobile diagnostics team operates as the “Navy SEALs” of the automotive industry, tackling the most complex repair challenges
The productivity systems, AI tools, and organizational habits that Keith and Liz use to manage multiple businesses and family responsibilities
Their perspective on partnership, marriage, and entrepreneurship, including why success is rarely a perfect 50/50 split
Updates from the NASTF board, including a new mobile app designed to simplify D1 security processes

This episode is a powerful reminder that professionalism in the automotive industry extends far beyond fixing vehicles. It requires continuous education, accountability, clear communication, and a commitment to doing the job correctly, even when it’s difficult or inconvenient. Keith and Liz Perkins demonstrate how technical excellence, strong systems, and true partnership can create lasting impact both inside and outside the shop.

remarkableresults.biz/a484

Turn Your Parts Spend Into Team Rewards with the NAPA Team Tool Rebate [THA 483]

Recorded live at the VISION 2026, host Carm Capriotto sits down with shop owner Pete McNeil and NAPA Auto Care leaders Jason Rainey and Lauren Briggs to break down the impact of the NAPA Team Tool Rebate program. Listen to a powerful real-world example of how the program can energize a team, strengthen culture, and reward performance in meaningful ways.

What You’ll Learn

How the NAPA Team Tool Rebate program helps offset the high cost of technician tools while building a stronger shop culture
How Pete McNeil turned a $13,000 rebate into a memorable, morale-boosting experience
Why the shift from “tech tool rebate” to “team tool rebate” gives owners flexibility to reward the entire team, not just technicians
Creative ways shops can use rebate funds, from individual tool purchases to shared equipment, and even community support like vocational schools
How the program aligns the front and back of the shop, encouraging team-wide support of purchasing decisions
What’s ahead for the program, including improved tracking, communication, and enhanced buying power through supplier partnerships

The NAPA Team Tool Rebate program is more than a financial incentive; it’s a strategic tool for building culture, driving alignment, and showing appreciation in a tangible way. When used intentionally, as demonstrated by Pete McNeil, it can transform routine business spending into a powerful investment in people, boosting morale, loyalty, and long-term shop success.

VISION Hi-Tech Training and Expo: https://visionkc.com/

remarkableresults.biz/a483

The Dealer Alternative Advantage in Today’s Auto Repair Industry [THA 482]

In this episode, host Carm Capriotto sits down with Larry and Kara Rose of Larry’s Automotive in Newburgh, Indiana, to celebrate their recognition as the NAPA 2025 Auto Care Center of the Year. Their story is more than an award; it’s a roadmap for building a sustainable, family-driven business through discipline, culture, and long-term vision.

What You’ll Learn

How Larry turned a driveway side hustle into a scalable business
Why Kara’s systems and structure were key to growth
A clear, intentional plan for family succession
How strong culture outweighs individual talent
The impact of daily training and continuous learning
Why service advisors are critical to customer trust
Growth strategies like “dealer alternative” positioning and coaching

Building a lasting shop requires more than technical skill; it takes structure, culture, and a long-term vision for people and growth.

remarkableresults.biz/a482

Meet Paige: The Auto Repair Industry’s First 24/7 AI Recruiter [THA 481]

Recorded live at the VISION 2026, this episode of Remarkable Results Radio features host Carm Capriotto in conversation with Lisa Coyle, Co-founder and CEO of Promotive, and Stacey Black, Account Manager at Promotive. Together, they unpack one of the most urgent challenges facing the automotive repair industry today: how to attract, hire, and retain top talent in an increasingly competitive and fast-moving market.

What the Episode Covers:

The “Ghosting” Problem in Hiring:

Why candidates are applying to 15-20 shops at once
How speed of response determines who wins the hire
The growing impact of declining soft skills like communication and accountability

The Role of Shop Culture in Retention

Why culture must be intentional, not assumed
Simple, low-cost ways to build connection and loyalty
Ideas like celebrating milestones, supporting families, and investing in training
How strong culture reduces turnover and attracts better talent

Introducing “Paige” The Industry’s First AI-Powered Recruiting

Promotive’s virtual recruiter designed for the automotive industry
Instantly engages candidates via text after they apply
Conducts a guided, conversational pre-screening interview
Captures key data: experience, commute, current benefits, and pay expectations

A Live Demo of AI in Action

Carm roleplays as a technician to demonstrate Paige’s capabilities
Shows how natural, fast, and effective the process is

The 24/7 Hiring Advantage

Why candidates often apply after hours, and how Paige captures them in that moment
Real-world success, including dozens of completed interviews over a holiday weekend
Faster engagement leads to fewer drop-offs and better-qualified candidates

Hiring today requires more than posting a job and waiting. The shops that succeed are the ones that move quickly, communicate clearly, and create a culture people want to be part of. By combining intentional leadership with innovative tools like AI recruiting, you can reduce friction in the hiring process, improve retention, and ultimately build a stronger, more committed team.

VISION Hi-Tech Training and Expo: https://visionkc.com/

remarkableresults.biz/a481

How to Get Unstuck When Your Auto Repair Business Stops Growing [THA 480]

In this episode of the Town Hall Academy, host Carm Capriotto is joined by Matt Wagg and Shiju Thomas to tackle a common challenge in the automotive repair industry: getting “unstuck.” The conversation focuses on breaking through growth plateaus by sharpening leadership, building a meaningful culture, and committing to continuous employee development.

Leadership & Accountability
Growth stalls when tenure is valued over performance
Not every team member will grow with the business
Leaders must make tough calls and avoid carrying “dead weight.”
Practice radical candor: honest conversations build trust
Self-awareness is critical; seek outside accountability (coaches/peers)

Culture & Development
Culture must be intentional and tangible, not just social events
Built through aligned hiring and shared values
Reinforced with tools like assessments, training, and team learning
Continuous education prepares teams for evolving vehicle technology
A learning culture attracts higher-level talent

Embracing Being “Stuck”
Feeling stuck often signals ambition and growth
Indicates you’re pushing into new challenges
Clear personal and business goals provide direction
Without clarity, the business risks drifting without purpose

Ultimately, getting unstuck isn’t about quick fixes; it’s about honest reflection, intentional leadership, and a commitment to growth. The shops that move forward are led by people willing to have the hard conversations, invest in their teams, and take ownership of what needs to change. If you’re feeling stuck, take it as a signal, not a setback, and use it as the catalyst to refocus, realign, and lead your business to the next level.

remarkableresults.biz/a480

Batman Needs a Robin: Meet Your Shop’s New Sidekick Ninja App [THA 479]

Recorded live at VISION 2026, host Carm Capriotto is joined by Jeremy Glassco of AppFueled and shop owner Joe Schindler to explore how auto repair shops can better connect technology with customer engagement.

Gladsco introduces the concept of the “App Gap,” explaining that while consumers frequently engage with apps from major brands, auto repair shops struggle with adoption because customers only download apps they trust or see immediate value in. To bridge this gap, he emphasizes delivering clear incentives and meaningful engagement.

A key innovation discussed is “Sidekick Ninja,” a Chrome extension tool that complements the shop’s management system by surfacing real-time customer insights, including communication history, profile data, and available offers, directly within the advisor’s workflow. This integration ensures no missed follow-ups, rebates, or opportunities to enhance the customer experience.

Schindler also highlights strategies to protect shop profitability, including gamifying customer engagement within a shop app. By rewarding users for actions such as adding vehicle details or personal information, shops can gather valuable data while encouraging deeper engagement.

Ultimately, the episode reinforces that when technology is used to enhance, not replace, the human connection, shops can create better experiences, stronger relationships, and more consistent growth.

https://www.appfueled.io/sidekick-ninja

VISION Hi-Tech Training and Expo: https://visionkc.com/

Jeremy Glassco, Founder, App Fueled

Joe Schindler, Schindler’s Garage, Floyds Knobs, IN

remarkableresults.biz/a479

Smart Glasses in the Shop: Inside NAPA Autotech’s XcceleratoR Training [THA 478]

Recorded live at VISION 2026, host Carm Capriotto sits down with Matt Crumpton, Director of Program Development at NAPA Auto Care, and Robin Cowie, Creative Technologist, to explore the official rollout of NAPA’s Extended Reality (XR) training program.

The conversation centers around solving some of the industry’s biggest challenges: the ongoing technician shortage, the high cost of tools for new hires, and the need to get technicians productive and billable faster. By leveraging immersive technology that feels familiar to younger generations, NAPA is creating a pathway for new technicians to build skills and confidence in a low-risk, high-impact learning environment.

The XR ecosystem is built around three core technologies. Virtual Reality (VR) delivers immersive, point-of-view training with over 50 lessons focused on essential shop skills, reinforcing the idea that “brakes pay bills.” Using a structured “teach five, test five” approach, technicians develop muscle memory before ever working on a live vehicle. Mixed Reality (MR) bridges the gap between virtual and physical by combining real tools with guided digital overlays, allowing for hands-on practice with built-in support. Augmented Reality (AR) smart glasses bring the technology directly into the service bay, giving technicians instant, voice-activated access to critical information like torque specs, keeping them focused on the vehicle and saving valuable time on every job.

Looking ahead, the platform continues to evolve. Future integrations are expected to include shop management systems, Identifix, and digital vehicle inspections, enabling fully hands-free workflows and even customer-facing video communication directly from the bay.

After successful testing with early adopters, NAPA officially announced at VISION 2026 that its XR training packages are now available for general purchase, offering shops a powerful new way to train, support, and retain the next generation of technicians.

https://napaxccelerator.com/

VISION Hi-Tech Training and Expo: https://visionkc.com/

remarkableresults.biz/a478

General Service Technician Academy: Building Educational Foundation For Tomorrow’s Careers [THA 477]

Recorded live at VISION 2026, this episode highlights the General Service Technician Academy (GSTA), a two-day training program offered at VISION designed to build strong foundational skills for early-career automotive technicians. Host Carm Capriotto speaks with industry leader and shop owner Travis Troy and two young technicians who completed the program about how mentorship and structured training are shaping their careers.

The discussion emphasizes that great technicians are distinguished not by advanced tools alone, but by how well they execute fundamental skills. The GSTA curriculum covers essential, practical topics including OSHA training, lift safety, fluids and oil, tire safety and repair, alignments, thermal management (A/C), and hands-on electrical training.

The academy addresses a critical training gap in the industry through a hands-on learning model that encourages participants to learn it, practice it, and teach it, reinforcing both understanding and communication. Mentorship plays a key role in guiding young technicians who often face unclear career paths and discouraging workplace experiences, helping them build confidence, opportunity, and long-term direction.

Ultimately, the conversation reinforces a culture of continuous learning, highlighting that both new and experienced technicians benefit from revisiting the fundamentals to maintain safety, productivity, and professional growth in an increasingly high-tech automotive industry.

VISION Hi-Tech Training & Expo: https://visionkc.com/

remarkableresults.biz/a477

The Affordability Myth in Auto Repair: Rethinking How Service Advisors Present Repairs [THA 476]

“I think the push back is more in our head than it is in the pocketbook.”

In this episode, host Carm Capriotto talks with Andy Fiffick and Chris Letendre about the perceived affordability crisis in auto repair. Both guests challenge the idea that customers can’t afford repairs, suggesting that price resistance often stems from the service advisor’s mindset rather than customer reality.

The discussion highlights practical strategies for improving repair approvals, including repackaging repairs with different parts or warranty options, presenting financing as “payment option plans,” and avoiding the “Sophomore Jinx,” where advisors begin to pre-judge what customers can afford. They also address the “maintenance-free” myth promoted by automakers and encourage shops to proactively educate customers with long-term maintenance planning.

Ultimately, the episode reinforces a key truth: auto repair is a relationship business. When shops build trust and focus on helping people, price objections become far less common.

remarkableresults.biz/a476

The 250K Mile Maintenance Mindset: Mastering the Art of Vehicle Delivery [THA 475]

This episode explores the critical “delivery” phase of a 250,000 mile maintenance program, reframing the moment you hand the keys back as the continuation of a long-term professional relationship, not the end of a transaction. Host Carm Capriotto, joined by Brett Beachler and Rena Rennebohm, shares practical strategies to strengthen customer communication, elevate the shop experience, and proactively guide clients toward vehicle longevity. By focusing on the vehicle’s full lifecycle and scheduling the next visit before the customer leaves, shops can move beyond transactions to build loyalty, retention, and long-term profitability.

What You’ll Learn:

How advisor pods create a more comfortable, trust-building customer experience

Why pre-appointment calls improve approvals and reduce estimate resistance

How strong phone skills shape customer perception and confidence

Why personal communication increases trust and average repair orders

How to educate customers so they understand the value of maintenance

How scheduling the next visit at delivery improves retention

Why mileage-based follow-up systems drive better long-term results

How consistent, shop-wide processes strengthen culture and customer loyalty

remarkableresults.biz/a475

Why Women are the Secret Weapon in Auto Repair Shop Hospitality [THA 474]

In this episode, Melissa Parker, Amy Bartel, and Sara Abrecht join Carm Capriotto to discuss why women are the automotive industry’s “secret weapon.” The panel explores the concept of automotive hospitality, focusing on relationships, empathy, and customer experience as key drivers of trust, loyalty, and profitability.

They share how hospitality driven environments, strong listening skills, and hiring from service focused industries elevate the customer experience and strengthen shop performance. Sara also reveals data showing female-led shops achieve higher average repair orders, highlighting the business impact of communication and relationship building.

The conversation challenges outdated industry perceptions and calls for a shift toward hospitality centered operations, encouraging shop owners to embrace these principles and inspiring more women to pursue leadership roles in this evolving, people first profession.

remarkableresults.biz/a474

The Superhighway to Estimating: Canned Jobs and Categories For Shop Efficiency [THA 473]

Host Carm Capriotto dives into the untapped power of Shop Management Systems (SMS) with business coach Dave Schedin and Ben Dexter, National Training Manager at NAPA TRACS. Together, they reveal how two often-overlooked tools, categories and canned jobs, can dramatically improve shop efficiency, consistency, and profitability.

The conversation highlights how a smarter system setup leads to faster workflows, clearer data, and stronger decision-making.

Key Topics Discussed

Unlocking the Power of Categories: Dave Schedin explains the importance of tracking three core labor types: Diagnostic, Preventative Maintenance, and Repair. When categorized correctly, shop owners can pinpoint exactly where time and money are gained—or lost.

Building the “Superhighway” to Faster Estimates: Schedin compares developing Canned Jobs to constructing a freeway: it takes an upfront investment of time, but once built, it enables rapid, efficient estimating. 

Professional Communication: Canned jobs help replace vague descriptions with clear, value-focused explanations. This allows newer advisors to communicate like seasoned professionals while ensuring consistent pricing, messaging, and storytelling across the shop.

Turning Data into Profit: Ben Dexter reinforces the principle of “garbage in, garbage out”: without clean, organized data, shop owners are simply guessing.

By mastering categories and canned jobs, shop owners can turn their management system into a powerful engine for clarity, consistency, and long-term profitability.

remarkableresults.biz/a473

Looking Rich VS Living Free: The Hidden Truth About Success and Money [THA 472]

“Rich is loud. Wealthy is quiet.”

In this episode, host Carm Capriotto sits down with Jerry Kezhaya and Dr. Laura Shwaluk, owners of The Auto Shop and business coaches with BBMUSA.

They share their unconventional journey from healthcare to auto repair, including how Laura stepped in to run the shop while Jerry was hospitalized. With no technical background, she succeeded by focusing on leadership, culture, and relationships—proving that auto repair is ultimately a people business.

The couple also discusses the realities of working together as spouses. By clearly defining roles—Jerry managing systems and strategy, Laura leading team and customer relations—they’ve built a respectful, healthy workplace culture.

A major focus of the episode is financial freedom. Jerry contrasts “visible wealth” with “quiet freedom,” emphasizing passive income, low debt, and disciplined spending. They warn against lifestyle inflation and investing in depreciating assets, encouraging shop owners to prioritize long-term security over short-term status. They dive into the psychology of money, explaining how emotional wounds and unmet needs often drive overspending. Laura stresses that financial healing often starts with personal healing.

Our panel reinforces that real success comes from clarity, discipline, and emotional awareness. Rather than chasing status or appearances, they encourage shop owners to focus on building strong teams, healthy finances, and personal balance—creating businesses that support true freedom, peace of mind, and long-term fulfillment.

remarkableresults.biz/a472

The Digital Front Door For Auto Repair: SEO, Google, and Website Marketing [THA 471]

Megan Dineff of Ervine’s Auto Repair and Grand Rapids Hybrid and EV joins marketing specialist Dan Vance of Shop Dog Marketing to explore the evolving relationship between websites and the future of search.

They explore why a website remains the digital “front door” of a business, where customers decide whether to call. From using real photos to build credibility, to protecting leads through better phone protocols, to preparing for AI-driven search, this episode delivers practical insights for modern shop owners.

Key takeaways:

Building Trust Through Authenticity: Megan explains why the shop’s website avoids stock photos and instead highlights their real team. Showing familiar faces builds instant comfort and credibility. A great website should “ooze trust” and reflect the shop’s personality, so prospects feel like they’ve found their “forever home.”

The 70% Rule: Studies show that nearly 70% of callers have already decided to do business before picking up the phone. The group discusses how poor phone handling can “put water on the candles.”

AI and the Return of Content: Dan explains why content matters more than ever in the age of AI. Search models now “race to your website” to gather information. Shops must create clear, helpful content, not just for people, but for the algorithms that determine future visibility.

The Power of Partnership: Megan shares a cautionary story about accidentally shutting down the shop’s Google Business Profile and the importance of having a trusted expert to resolve “black box” marketing issues. The group agrees: owners should focus on culture and leadership while relying on skilled partners to navigate the digital landscape.

When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/ 

remarkableresults.biz/a471

The 250K Mile Mindset: Selling Maintenance Without Selling Fear [THA 470]

Reaching 250,000 miles on a vehicle isn’t luck—it’s leadership.

In this episode, we explore what long-term vehicle maintenance really looks like and why today’s shops must rethink how they communicate with customers. Too often, maintenance is treated as a series of isolated repairs. This conversation reframes it as a strategic process built on education, transparency, planning, and advocacy.

In this episode, you’ll discover how to:

Shift your shop culture from reactive repairs to proactive planning

Position service advisors as educators and advocates

Use cost-per-mile analysis to demonstrate real vehicle value

Build trust through professional language and clear expectations

Align inspections with long-term ownership goals

Improve maintenance acceptance without fear-based selling

Create systems that support consistent follow-up

Key Discussion Topics

Why 250,000-mile vehicles are built through strategy, not chance

The difference between transactional service and advisory leadership

Using documentation and trends to guide decisions

Structuring pay plans to reinforce professionalism

Turning maintenance into a long-term relationship

Why This Episode Matters

When customers understand that their vehicle can realistically reach 250,000 miles with the right care, everything changes.

Trust improves. Approvals become easier. Loyalty deepens. And your shop evolves from a repair facility into a long-term partner in vehicle ownership.

This episode shows how sophisticated professionalism, consistent processes, and education-first communication can transform both customer relationships and business performance.

remarkableresults.biz/a470

Streamlining the Mundane: How Automation Buys Back Time [THA 469]

Saim Raza and Tristin Sweeney, co-founders of Shift Automotive, discuss how their AI-powered software is transforming the vehicle service experience. Their platform automates OEM maintenance recommendations and simplifies shop workflows by integrating manufacturer data into professionally formatted, customer-facing reports. This approach not only improves operational efficiency but also helps service advisors build trust with consumers and increase average repair orders. While the technology is advanced, their core mission is deeply human: to improve communication and support shops as drivers keep their vehicles longer. The conversation ultimately underscores a move toward more consultative relationships and elevated customer service in the independent auto repair industry.

remarkableresults.biz/a469

Mastering Your Shop Finance: The Power of Specialized Automotive Accounting [THA 468]

This episode explores the critical role of specialized financial management with shop owner Liz Perkins and CPA Hunt Demarest. The discussion focuses on Perkins’ move to a CPA firm dedicated solely to the automotive industry, emphasizing how general accountants often misclassify data and miss key industry nuances. Demarest explains that a strong accounting partnership should extend beyond tax filing to include ongoing tax strategy and clear insights into profitability. Perkins shares how stepping away from a DIY approach to her finances gave her clearer visibility into market performance and greater peace of mind. Together, they make the case for shop owners to prioritize financial literacy and expert partnerships to maintain healthy, sustainable, cash flow positive businesses.

Stop Armchair Quarterbacking: Why real time numbers, not last month’s reports, must drive in the moment business decisions.

The Rule of Holes: Recognizing when you’re losing money and knowing when to stop digging so you can rebuild.

Drilling Down: Using market and location specific P&Ls to uncover true profitability.

Beyond the Tax Return: The difference between reactive tax prep and proactive, year round tax planning.

The Pain-Free Pivot: Why switching accounting firms is faster and easier than most shop owners think.

Asking the Right Questions: How to evaluate a CPA beyond basic bookkeeping and tax filing.

Selling Understanding: Building a relationship based financial strategy, not just reports and numbers.

The Status Quo Trap: How ignoring your numbers leads to avoidable financial pain.

remarkableresults.biz/a468

Future-Proofing the Automotive Industry: Consolidation, AI, and Career Evolution [THA 467]

The automotive industry is undergoing one of the most significant transformations in its history. In this episode, Cavan Robinson, VP  of Operations for the Aftermarket at Vehlo, and Tony Mercury, VP of Revenue at Auto Shop Solutions, break down what shop owners need to understand—and act on—right now.

The conversation explores the rapid consolidation reshaping the aftermarket, from independent shops being absorbed into MSOs (multi-shop ownership) to major software platforms merging at an unprecedented pace. The discussion then shifts to how marketing is evolving beyond traditional SEO into Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), where a shop’s website—especially its FAQ content—becomes the trusted source AI tools use to deliver zero-click search results.

On the people side of the business, the episode addresses shop owner burnout, technician ghosting, and a critical reality: younger technicians increasingly view a shop’s technology, systems, and online presence as a measure of professionalism before deciding to apply.

Key takeaway: A successful modern shop is like a smart home—built on strong behind-the-scenes infrastructure, a polished and accessible front end, and leadership that understands the data driving the entire system.

remarkableresults.biz/a467

The Chicken or the Egg Trap: Hiring and Marketing for Auto Repair Shops [THA 466]

Recorded Live at AAPEX 2025, this episode tackles the classic “chicken or the egg” challenge for auto repair shop owners: should the focus be on marketing to generate work or recruiting technicians to handle it? The answer is simple—both. Sustainable growth requires managing two throttles at once: marketing and recruitment. Neither can be set and forgotten.

Key takeaways include reframing the role as a high tech career with clear advancement paths, adopting an “always be recruiting” mindset, and not judging candidates by resumes alone. Many capable technicians want to move but are emotionally stuck due to fear, loyalty, or past instability. Long-term retention depends on engagement and making employees feel like part of the business, not just workers in it.

Consistency is critical, as marketing and recruiting take time to gain traction and lose momentum quickly when stopped. A shop’s website should double as a recruiting tool, confidently showcasing employees, culture, and benefits.

Ultimately, the challenge lies in the demanding nature of shop ownership. Owners tend to protect what’s working instead of continually investing in the systems—marketing and recruiting—that ensure long-term stability and growth.

remarkableresults.biz/a466

Vehicle Service Experts: Resources, Strategy and Best Practices for Shops [THA 465]

Recorded live at AAPEX 2025, this episode features Tara Topel, the new president of Vehicle Service Experts (VSE), and Missy Stephens, Community Engagement Manager for the Auto Care Association.

The discussion highlights the rebranding of the Auto Care Association’s Car Care Professionals Network (CCPN) to VSE, reflecting the broader industry that includes heavy-duty vehicles.

 Key initiatives include:

Resource Hub: An online center covering topics from shop coaching to ADAS best practices.

Industry Relevance: Translating Auto Care market data into actionable insights for shop planning.

Best Practices: The VSE council, currently 10–12 members, aims to grow to 15–20, compiling guidance on apprenticeships, ADAS, and more.

The episode also covers the Right to Repair movement. The association needs real-world examples where shops lacked access to data or support, to counter Congress’s claims. Shop owners can submit stories via a QR code on the Auto Care website and are encouraged to share their experiences by hosting legislators.

Get involved, share your experiences, and take an active role in shaping the policies that affect your shop and the entire industry.

https://www.autocare.org/networking-and-development/communities/car-care-professionals-network

https://www.repairact.com/

remarkableresults.biz/a465

The Aussie Connection: US and Australian Auto Repair Face Parallel Challenges [THA 464]

Recorded live at AAPEX 2025, this episode brings together leaders from Australia’s JAX Tyres & Auto to show just how closely the Australian automotive aftermarket mirrors the U.S. market. Featuring CEO Steve Grossrieder, franchise owner Dan Spiteri, future franchisee Will Attard, and Autoflow’s Chris Cloutier and Craig O’Neill, the conversation underscores shared global challenges—most notably the technician shortage—and the reassurance that the industry is moving along a parallel path worldwide.

Rather than chasing quick fixes, the discussion centers on culture-driven solutions: expanding diversity, building clear career paths and succession plans, and advocating for the industry at the grassroots level. JAX’s customer-first mindset is a recurring theme, with every team member accountable for the client experience and a strong emphasis on clear communication to help customers understand emerging technologies like ADAS.

With just under 100 stores, JAX avoids multi-franchise ownership, instead holding each franchisee accountable for the customer experience in their territory. The key takeaway is clear: in both Australia and the U.S., long-term aftermarket success depends on investing in people, strengthening culture, and maintaining an unwavering commitment to the customer.

remarkableresults.biz/a464

The Power of ASE Certification: 40% Better Productivity and 60% Fewer Comebacks [THA 463]

Recorded live at AAPEX 2025, ASE President Dave Johnson and AAPEX Shop of the Year winner Tom Palermo discuss the value, impact, and future of ASE certification. A major highlight: the U.S. Secret Service joined ASE on the AAPEX show floor, promoting technician careers and showcasing armored vehicles. Johnson notes that the Secret Service requires ASE certification for maintenance roles—proof that if it’s “good enough for the president’s car,” it matters for the whole industry.

Key topics include ASE’s updated test content based on real shop feedback, powerful data showing certification improves productivity and reduces comebacks and attrition, and the ongoing challenge of boosting consumer awareness. They also discuss increasing industry requirements for ASE, new certification efforts for Vehicle Security Specialists, and the continued push for professionalism in today’s high-tech automotive field.

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Finding Joy in Your Business Again: The Shop Owner’s Comeback Story [THA 462]

Shop owners, are you feeling burned out or stuck in the grind? This episode is for you. Shop owners Jimmy Alauria and Dave Kusa dive into how to pause, reflect, and reignite your passion for the business you built.

Key takeaways:

Think Bigger: Grow your business beyond what you can manage alone—empower your team and expand your vision.

Evolve as a Leader: Stop being just a manager—step into the CEO role and watch your business thrive.

Culture Matters: Set the tone, share your dream, and build a positive environment your team can rally around.

Delegate & Recharge: Offload the hats you wear, hire strategically, and take time off to see the big picture.

Balance Family & Business: Set boundaries to protect both your shop and your relationships.

The truth? Falling in love with your business again starts with falling in love with your ability to lead it.
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