Daily Dose of Top Tier Training: Today’s Class [THA 371]

Research has shown that people will generally forget 90% of what they “learn” within 30 days unless it is reinforced.

Recorded Live at Vision 2024, David Boyes, President of Today’s Class, outlines the mobile app’s features, including gamification and personalized training paths. AJ Nealey and Patrick Roberts share how they’ve implemented the platform in their businesses, highlighting its impact on engagement, adaptability to individual needs and its role in fostering a culture of continuous learning and growth.

“It’s microdosing of training. It’s a set of daily questions on a daily basis. And what I love about it, it’s the question after the question. “How confident are you in your answer?” It’s low, medium, or high. You’re understanding their confidence level.” AJ Nealey
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Coaches Lab: Benefits and Succession [THA 370]

Coaches Mastermind: Bill Haas and Kent Bullard discuss performance reviews, benefit packages and succession. Succession planning in family businesses is often met with emotional complexities and practical challenges. However, with open communication, a willingness to learn from the past, and proper financial planning, these obstacles can be overcome.
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Overcoming Struggle: You Must Pivot [THA 369]

Culture, Leadership, and Growth: This episode isn’t just about the nuts and bolts. It’s about the heart and soul of business—people, leadership, and culture. Shari Pheasant and Kenny Wedow don’t just share their successes; they get real about the struggles, too. They’ve both seen firsthand how the right climate can turbocharge a team’s performance and drive success.
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Meet the 2024 Mobile A/C Pioneer Award Winners [THA 368]

Recorded Live at the 2024 MACS (Mobile Air Climate Systems) Training Event & Trade Show, Carm Capriotto discusses the automotive air conditioning industry with Peter Coll and Pioneer Award Winners Larry Hays, and Tom Massey. They explore the evolution of air conditioning systems, the importance of collaboration, and the role of MACS in advancing the industry.
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2024 Outlook with the Aftermarket Radio Network [THA 367]

Industry experts discuss the future of the automotive industry, focusing on training, technology, and business strategies. They explore the importance of simplifying communication, utilizing video content for customer education, and the benefits of in-person versus virtual training. The panel also discusses the challenges of management training and the need for a holistic approach to business issues, emphasizing collaboration and a positive company culture. The episode provides insights into adapting to economic changes and fostering industry growth through shared knowledge and experiences.
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Service Advisor Role Play #7 [THA 366]

Through role-playing exercises, our panel demonstrates different approaches to selling and communicating with customers. They emphasize the importance of understanding customer needs, building rapport, and being direct when necessary. The discussion covers the significance of tone, trust-building, technical knowledge, and authenticity in customer interactions. The episode concludes with a focus on continuous learning and the value of a supportive work environment.
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Multiple Labor Rates [THA 364]

Explore: Strategies for pricing diagnostics and labor based on vehicle type, customer segment, and job complexity.

Discover: The importance of understanding financial metrics, collaborating with service advisors and technicians, and providing exceptional customer experiences to justify premium labor rates. 

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Coaches Lab: When Will Shops Stop Doing Work That They Don’t Get Paid For? [THA 363]

It’s time to find the hidden costs of ‘busyness’ in auto repair shops. It’s not just about the work you do; it’s about the work you’re actually getting paid for. Measuring technician productivity is crucial – because if you’re not measuring it, you can’t manage it. It’s a wake-up call for shops everywhere to stop leaving money on the table.
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What is Leadership Coaching? [THA 362]

Our panel of industry coaches highlight the importance of humility, self-awareness, and emotional intelligence in effective leadership. They share personal stories and insights on the transformative power of coaching, emphasizing the need for leaders to be approachable, own their mistakes, and foster a safe environment for growth. The conversation also touches on the significance of mentorship, asking questions, and guiding team members to find their own solutions. The panelists encourage embracing personal growth journeys and the role of coaching in unlocking individual potential, driving home the message that leadership is about empowering oneself and others to succeed.
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Driving Change: Women’s Influence in the Automotive World [THA 361]

Nichole Bennecoff and Tenise Chapman are steering the automotive conversation toward new horizons. We’re shifting gears to talk about the power of female presence in the industry, from technicians to service advisors, and the impact it has on businesses and customers alike. Nichole shares her success in creating a team dynamic that’s as inclusive as it is efficient. She’s proving that leadership knows no gender, and her approach is magnetizing more women to the field. Tenise drives home the importance of visibility. She’s out there in a rural setting, changing the landscape and inspiring the youth to dream of a career in automotive with Camp Drive, a two-day camp for kids ages 12-15. 

We also touch on the art of customer service, crafting spaces that make everyone feel welcome, and the quest to bring more female technicians into the fold. 
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Back to the Basics: Gear Doesn’t Buy Skill [AW 190]

Oscar Gomez shares his transition from technician to educator, emphasizing the importance of foundational knowledge in the automotive field. Oscar discusses his teaching methods and the challenges of getting technicians to attend training sessions, revealing that many technicians are reluctant to seek further education because they don’t see personal financial benefits. Oscar’s commitment to education is evident in his offering of financial support for students and his passion for teaching, which extends to bilingual classes. 
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AAPEX’S Commitment to Student Mentorship [THA 360]

Recorded Live at AAPEX 2023, industry mentors and students worked together to service, repair and donate a 2013 Ford Edge to a Veteren. The students share their experiences and aspirations in the industry, from welding to diagnostics. It was also a heartwarming experience to have the recipient of the donated vehicle, Savannah, present in the studio with us. Let’s continue to have a positive impact on the industry and inspire more support for young people to join.
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Why CRM is Vital to Automotive Shop Success [THA 359]

Our panel discusses the importance of Customer Relationship Management (CRM) in the success of auto repair shops. They highlight CRM’s role in client retention, communication, and building trusted relationships. The discussion also covers the significance of integrating CRM with shop management systems and the potential for automation and reminders based on customer data. The panelists stress the importance of the first 100 days in the customer journey, the need for consistent touchpoints, and personalized communication. 
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Ways to Unify Your Team [THA 358]

Rick White, Vic Tarasik, and Murray Voth discuss the importance of unifying a team within a business. They highlight the need for a common purpose beyond just making money, and the importance of involving the team in decision-making. They also share their personal experiences and strategies for setting goals, providing feedback, and fostering a culture of respect and empathy. The conversation emphasizes the importance of clear communication, shared vision, and ongoing effort in maintaining team unity.
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Thriving Through Our Economic Challenges [THA 357]

Recorded Live at AAPEX 2023, Greg Bunch and Matt Fanslow discuss the impact of the current economy on the automotive aftermarket industry. They explore various aspects of business such as margins, advertising, training, hiring, labor rates. The conversation also covers the potential loss of independent repair shops, and the need for better communication with customers.
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Keeping an Eye on Bay Productivity [THA 356]

Did you know most shops only utilize 20-30% of their bay capacity? Let’s explore the concept of effective bay rate and the potential benefits of monitoring and analyzing bay usage. What is the potential revenue that can be realized by addressing these inefficiencies?

Our panel highlights the importance of focusing on bay efficiency rather than just technician efficiency and the need for shops to adopt lean six sigma principles to maximize productivity.
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OK, I Raised My Labor Rate: Now What?! [THA 355]

Raising labor rates is not just about increasing prices. It’s about finding more value in the industry and positioning ourselves as professionals. 

Join our panel as they highlight the need for understanding the concept of effective labor rate, ensuring services are charged appropriately, viewing the business as a professional entity, providing a positive customer experience and addressing core business problems before raising labor rates. Our panelists encourage shop owners to take a comprehensive approach to their business strategy, considering all factors and not just focusing on raising labor rates. 
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Deferred Work: A Sales Growth Tactic [THA 354]

Join our panel as they discuss the use of deferred work as a sales growth tactic. They share their insights on the importance of effective communication, customer education, and creating a positive exit experience. They also highlight the role of CRM systems, DVI’s, and proactive maintenance. Remember, the key to success in selling deferred work lies in discipline, process, and repetition.
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Network Security: Protecting Your Business [THA 352]

Our panel discusses the importance of network security and protecting businesses from cyber threats. They emphasize the need for multiple layers of protection, including two-factor authentication, and caution against phishing attacks. They also highlight the importance of training employees to recognize such threats and having a proactive approach to cybersecurity. Let’s stay ahead of potential threats and make it more difficult for hackers to target our businesses.
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Are You Stealing From Yourself? [THA 351]

“When you take cash from the business, you are strangling cash flow, and you end up in a situation where you can’t pay your bills.”

Murray Voth, Rick White, and Bill Haas discuss the consequences of not reporting income, the importance of understanding cash flow in business, the pitfalls of tax evasion, and using personal credit cards for business expenses. It’s not just about making money, but also about managing it effectively.
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Why Join Our Automotive Virtual Toastmasters? [THA 350]

Recorded Live at ASTE 2023, Carm Capriotto welcomes Chris Cloutier, Craig O’Neill, Sara Fraser, and Tracy Capriotto, They discuss the importance of effective communication and the value of joining Toastmasters to improve speaking skills. The conversation touches on topics such as the impact of technology on human connection, the benefits of feedback and evaluation in Toastmasters, the significance of timing in public speaking, and the need for better communication in the automotive industry. The episode concludes with a discussion on the importance of effective communication during times of crisis and the benefits of joining Toastmasters to enhance communication skills.
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Family Business: The Dads [THA 349]

Shop owners and fathers Charlie Marcotte and Paul Campanella discuss the topic of passing down a family business to the next generation. They emphasize the importance of aligning roles and skill sets, providing training and guidance, and setting realistic expectations for children joining the family business. They also explore the value of mentorship, learning from outside sources, and the challenges and rewards of running a family business. Whether you’re considering integrating your family into your business or looking for ways to make adjustments, this episode is a must-listen!
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Life Calibration: From Burnout to Balance [THA 348]

Our panel explores the challenges of achieving work-life balance and how it affects busy professionals and entrepreneurs. The key takeaway was the importance of operating with the mindset of wanting employees’ lives to work both inside and outside of the shop. Eddie Lawrence shared his personal story of experiencing a health crisis in 2015, which served as a wake-up call for him. As a business owner, he had been prioritizing his work over his own well-being. This realization led him to create ‘Life Calibration,’ a framework to help individuals prioritize and improve different areas of their lives, not just for themselves but also for their teams.
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