THA 094: ASE – The Industry Credential and YOU!

ASE: The Industry Credential and You

It is time to best understand “your” role in bringing the value of ASE to your technician, your customer, and the industry. It’s time we, you, stepped to the plate and used ASE for what it does for you.

Since ASE is a non-for-profit it is not their role to promote your people’s certifications. They do want to do more, but it is your role to promote your technician’s credentials in all your marketing, and on uniforms and inside your shop. ASE must become an ingrained part of your training program and used as an assessment to that means.

We had some candid dialogue, with some great input from the ZOOM chat stream. We also learned of some long-awaited improvements to the ASE program from Mike Coley, the Sr. Vice President at the National Institute for Automotive Service Excellence(ASE). You’ll be happy to hear about them.

Also with us is Jeff Walker President of Walker’s Automotive Service of Pleasantville, New Jersey a current ASE board member and ASE past chairman and Amy Mattinat, President of Autocraftsmen, Montpelier, VT who shares a bunch of ideas on how to market and ingrain ASE into your business culture.

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RR 358: John Gustafson – ATC: Synchronizing the Automotive Trades

ATC: Synchronizing the Automotive Trades

John Gustafson is the president of Gustafson Brothers Automotive Repair, Huntington Beach, CA and the founder of the Auto Talent Co-Op (ATC). ATC is an independent non-profit organization whose vision is to effectively unite resources within the automotive industry, and establish clear career path standards for its users.

ATC’s Mission is to build a synchronized and accessible platform, able to unite the automotive industry. To help refill the talent pool for all automotive job-related positions. To fulfill the technician shortage, and improve technician retention and to streamline career paths, bridge technician skills gap and improve recruitment.

Your support is needed. Find links on the show notes page.

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RR 353: Kyle Holt from S/P2 – Helping Entry-Level Technicians Enter and Stay in the Industry

Kyle Holt. Helping Entry-level Technicians Enter And Stay In Industry.

Kyle Holt is the Co-Founder and President of S/P2. S/P2 serves businesses and career tech schools in the automotive service, collision repair, heavy-duty/diesel, welding, among others.

They are not just building careers, they are nurturing! Offering an innovative mentor training program which has its own Mobile website in which Mentors can log in, comment and grade a student based on the ASE task list. This would be good at retaining students within the industry.

Kyle is very passionate about providing businesses and schools the ability to utilize the technology that they have created to help improve the lives of the people they serve.

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RR 262: Skip Potter – Retired Executive Director NASTF

Retiring Executive Director Shares His Legacy and the Importance NASTF is to the Automotive Service Industry

Skip Potter has had a storied career working in parts distribution, motorsports, tools, service, collision, and heavy duty. He also had important roles with leading industry associations and a radio career with a syndicated radio broadcast called ‘Virginia Race Line.’

Skip is one of our unsung legacy leaders in our beloved aftermarket. He just retired as the Executive Director of NASTF (The National Automotive Service Task Force). Skip gives us a firsthand account of the value NASTF brings to the industry. You will be surprised.

Skip is one of those very versatile industry leaders and a great example of a legacy aftermarket leader. It is important we hear his story. So prepare for an important understanding of the role NASTF plays for all of us and the storied career of a legacy aftermarket leader.

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RR 255: David Milne from ATMC and ASE

Important Study Shows the Graying of Our Technicians Poses a Big Challenge in the Very Near Future.

Dave Milne serves as the President of the Automotive Training Managers Council (ATMC), a division of the ASE Industry Education Alliance. Dave is also the Executive Director of Special Test Programs for ASE.

Dave shares the mission and value of ATMC, their most recent survey data that he says will have a big impact on the industry. We talk about education and recruiting our future technicians. You’ll also hear Dave speak to our industry training needs and trends, pay structure and how ATMC and ASE is working with the industry to bring awareness to our trade.

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RR 235: Tom Piippo from Tri-County Motors

Where does a three time ASE Technician of the Year and shop owner find a new technician?

Tom Piippo a three-time recognized ASE Technician of the Year needed to find a new technician. He decided to grow his own and found a candidate in a most interesting place. Also listen to Tom share his story of remarkable results over the last 39 years operating in a small town of 491 households in northern Michigan.

Tom was recently honored by ASA as their 2017 Alpha award winner for his generous and far-reaching contributions to the automotive service industry.

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THA 009: ASE Value Proposition -Consumer -Shop Owner -Technician

Do the consumers, technicians and shop owners appreciate the value ASE brings to the aftermarket? This Academy forum takes on this question.

Join ASE’s Trish Serratore and shop owners Amy Mattinat and Eric Carlson in an important discussion on the value proposition of ASE. We talk consumer education, the importance of messaging from the top down has a big factor if the technicians will keep up their certifications and become a Master Technician. The discussion flows to consumer awareness and the new ASE site geared to consumer knowledge and awareness of ASE.

ASE has been around since 1972. They are the only industry driven credentials in the industry. Getting behind ASE certifications will be a strong differentiator as technology and the skilled workforce

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RR 222: Dwayne Myers from Dynamic Automotive

Vice Chair of CCPN is Honored as a 2017 ASE/Autocare World Class Technician

Dwayne Myers tells his story that starts in the Army and ends with the 2017 ASE/Auto Care World Class Technician Honor. It seems that everything Dwayne Myers did in his career helped pave the way to this recognition.
 
A partner in the four-shop operation Dynamic Automotive in Frederick County, MD, listen to Dwayne’s message that anyone can have success. He says, “Don’t be afraid to give up the good to go after the great.”
 
Dwayne shares some great wisdom on Dynamics commitment to training and building a team. He sees a bright future for all shop owners and provides a great piece of management wisdom: ‘Never Talk Mad’.

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RR 221: Bill Greeno from Quality Automotive & Smog

An Unyielding Commitment to Customer Service is Facilitated through Communication Education.

Bill Greeno from Quality Automotive and Smog in Truckee, CA and a business consultant with a focus on leadership and management is big on communication. He and his team work hard on building strong internal communication, that he says makes huge difference in his unyielding customer service.

He also believes that having a satisfied staff is pivotal to customer service success. Having a shared vision is at the core of this. Their Vision Statement is “Your Trusted Local Auto Care.” Their service related conversations revolve around their Vision Statement and it is the launch pad for discussions regarding new ideas and/or changing a policy or procedure.

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RR 196: Gary Sharits – Repair Pal/ASE Master Automobile Technician of the Year 2016

Gary Sharits, Service Manager of Christian Brothers in Land O Lakes, FL is the winner of the 2016 Repair Pal / ASE Master Automobile Technician of the Year.

Gary has kept up his ASE credentials as Service Manager and credits his technician experience as a sound reason he can lead relationships with his technicians and customers. He shares his humble beginning from a mechanics helper at a Chevrolet dealer’s used car department, to where he is today as a service manager.

Sharits brings great insight to technicians and service managers and has a great message to youth wanting to join the industry.

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RR 194: Bob Olson – Chrysler/ASE Technician of the Year 2016

ASE Chrysler/ASE Master Automobile Technician of the Year 2016

Thirty six year Chrysler technician, Bob Olson from Milbank, SD is honored with the ASE recognition. Bob tells the story when he started right up to how he sees technology at work in the industry.

Bob has been working at Chrysler Dealer, GESSWEIN MOTORS, for 36 years and is very committed to ASE. He’s been certified since 1980-33 years total. He has been a Jeep-Renault-Grand Master Technician -1984 to 1988 a GMC Master Technician-1988 to 2012 and a Chrysler Master Technician since 1989.

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RR 191: George Arrants – Career Educator, Trainer and Recruiter

Career educator, trainer and recruiter has a powerful message for the industry.

George Arrants currently the Director of Training & Recruitment for the Wheel Time Network brings his insight and wisdom to this interview. George talks the fundamental importance of secondary and post-secondary advisory boards. He says it is a national concern with a local solution. He shares how to recruit members for advisory boards and why they are so important for our industry’s future.

George Arrants shares his perspective on the tech shortage and asks the question is it a shortage of qualified applicants or the lack of applicants. He talks about the value of Super Tech for the heavy-duty industry and compares it to a Skills USA program for big kids.

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RR 188: Marlo Miranda – 2016 ASE Instructor of the Year

2016 Byrl Shoemaker ASE Industry Education Alliance: Instructor of the Year, survived many challenges.

Marlo Miranda automotive technology teacher at Forsyth Central High School, Cumming, GA, was honored at the ASE Fall Board of Governors meeting in November 2016.

Marlo Miranda has a very formidable story. It wasn’t an easy go growing up in New York City. He shares his story of survivor-ship through the mentoring of his automotive technology shop teacher. This molded Marlo to this day as he brings to his students the value of having someone believe in you.

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RR 171: Robert Noriega from Autoworks Tampa

Humble beginnings: Started fixing cars in his mother’s garage to pay for college.

Bob Noriega from Autoworks of Tampa, FL has been in business only 7 years but has a winning formula of processes and systems that will allow him to duplicate and grow.

He credits his hard work, personal drive and business coach for setting a strong level of accountability. Bob’s business growth is directly attributed to managing his numbers and his passion on a ‘complete’ customer experience.

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RR 135: Garry Plimmer from Garry’s Automotive

A smart listen with NAPA’s ASE Technician of the year 2013. Why Listen? Harvest great ideas on customer retention, marketing, technician and adviser training, succession planning and the value of a business coach. Humble Beginning Garry Plimmer’s mechanical training began during his enlistment in the U. S. Navy from 1974-1978, having trained and served as a diesel…

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RR 122: ASE Test ‘Uncovered’

ASE Test Uncovered. Everything you ever wanted to know about the ASE Test … ASE 3but were afraid to ask!

Joining me for this very open discussion is:

-Dan Baumhardt, ASE Test Administrator
-Matt Fanslow, Professional Technician and an ASE Subject Matter Expert
-Ryan Kooiman, Director of Training at Standard Motor Products

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