RR 130: Barry Barrett from RLO

A Strong Message On ‘Selling Service’
Barry Barrett is an authority on sales and selling. He is the Director of Training for RLO where Barry’s sales and training capabilities operate at full capacity in his dual roles as lead salesperson and service manager trainer.RLO

Worked in the industry
During Barry’s career as a Service Manager and top sales person, he honed his talents in communicating with people.

Passion is the message
Barry is tireless in his pursuit of excellence in the automotive industry and in all that he does. His passion for proBarry Barret 1-001viding tools to train owners and their teams to the next level is unlimited.

In our interview we cover:

How people find their passions and discover their WHY.
That you must first change your beliefs before you change your behaviors.
That service advisors must understand that the quality of the question you ask will determine the future you will experience.Newsletter Subscribe
That he is not a service adviser trainer, but a sales trainer; and yes they are the same.

Barry’s great passions are his family: wife Nancy and their two children and golf. He has also won both the Diamond Award and Eagle Achievement Award.

RLO Training website here.


This episode is brought to you by Federal-Mogul Episode Logo Sponsored By v1Motorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.