The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans [RR 610]
We are happy to introduce Jennifer Filzen’s Fifth book which is out now on Amazon. The Book “The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans” is a book that you can use as a tool to give back to the industry and to your community. If you are not involved enough in your community, you should be. Let this episode push you into paying it forward.
Jennifer CEO of Rock Star Marketing, a digital marketing agency, will help you discover these three important principles you need in your life. Your Why, Your Superpower, and Your Attitude. If you only work on these three, you will improve.
The incredibly successful businesses in our industry are extremely community-minded and involved. Use this episode as inspiration to take your community to the next level.
The key talking points reside at remarkablersults.biz/e610Listen and view episode notes
THA 208 Stop Selling From Your Wallet
Too many times we think about our own money tolerance instead of the customer needs. We think what others believe is a lot of money to us is not. We also can’t fathom people paying what they do for services because we would not. We have different lines in the sand when it comes to price perception and if you sell from your own wallet you’ll limit yourself, do what is not necessarily right for your customer and limit your potential, not only for yourself but for the business.
In other words, don’t make the decision for your customer. Let them decide. We play a really insightful game that you need to do with your team.
I’m with Brian Gillis of You Net Results, who brought this excellent topic and the neat game we play, also Andy Arndt of Arndt Automotive in Malta, IL. And Keith Knowlton of LKS Auto Repair, Bremerton, Wa. They bring sound, practical, and professional advice for all of us to stop selling from our own wallets. Too many times we think about our own money tolerance instead of the customer’s needs.
This episode’s key talking points are already done for you. They reside on the show notes page at remarkableresults.biz/a208.Listen and view episode notes
MSO: 18 Team Members Tested Positive for Covid. How We Survived [RR 609]
What can we learn from this unprecedented year? A lot!
Our story today is of a hard hit multi-store operation (MSO) and how it survived 18 team members who contracted Covid-19. The preparation years before Covid-19 was to become a pandemic is the anchor in this story. It is proof of concept. Build a strong culture, put your people first, love your customers, engage all the latest technology and systems, and have strong processes and procedures. With all that in place, you can navigate just about anything.
Dwayne Myers from Dynamic Automotive from Frederick, MD, and his partners, Jose Buesso and Lee Foreman put their company in the position to fight through their Covid-19 barrage and come out the other side in decent shape. Surviving the ordeal was gut-wrenching and thought reflecting. Yet they did. This is homework for you to Listen to Learn Just One Thing!
You can find Dwayne Myers’s other episodes, and the key talking points, they reside at remarkablersults.biz/e609Listen and view episode notes
Career Upgrade: Service Manager to Shop Owner at 29 Years Old [RR 608]
In keeping with my goal to interview new shop owners and the upcoming youth of our industry. Here is an incredible story.
Our episode today a succession story from a non-family internal candidate. A trusted service manager who hasn’t even purchased her first home.
Welcome, Colleen Yarger. She trained in the hotel industry for more than 10 years and has risen through the ranks as a service manager. Amazing that this 29-year-old has taken steps to become a shop owner. Despite her young age, she doesn’t lack the talent and has been guided by former owner Mark Goldsmith who has been a great supporter of the RR podcast.
This episode shows what is possible and how Colleen seized many opportunities she had presented to her starting with my friend Maylon Newton, then with Ryan Tunison. Lots of great inspiration to see what can be possible when you capitalize on every situation presented.
The key talking points reside at remarkablersults.biz/e608Listen and view episode notes
THA 207 Pre Scheduling Appointments – The Time Has Come
Welcome to the 207th episode of the Town Hall Academy. Right up front l want to warn you. This discussion may just change the way you do business. I want you to give it your all and when done implement the tactics you discover. I know your business will blossom.
Scheduling future appointments is not a new concept. You know about it but have never decided it was good for your business or your customer. We have solid statistics that demonstrate that 59% of your customers are willing and ready to accept a future appointment for maintenance service. Ever walk out of the dentist’s office without your next hygiene appointment. How about a hair salon?
I’m with Bill Thompson, Craig Noel, and Greg Skolnik. Bill Thompson brings his critical data to support this strategy, Greg has been doing this for years and has the data to prove the strength of the strategy and Craig is starting to pre-book now.
There was a ton of passion flowing throughout this episode. I believe you’ll be moved to start in your business. So …. Let’s talk about it.
This episode’s key talking points are already done for you. They reside on the show notes page at remarkableresults.biz/a207. Enjoy.Listen and view episode notes
Brainstorming on Shop Ownership – A Business Not a Hobby [RR 607]
Chris Cotton once again shares his experience on shop ownership. Chris warns that buying your first shop and or getting into business as a new auto repair shop is not a cakewalk. Just because you know stuff about cars and love working on them doesn’t make it easy. You don’t treat it like a hobby, you treat it like a business.
Strong words of wisdom from Chris warning those who venture into shop ownership must have strong financial goals to reach. You need to have a lot of brainstorming or planning sessions to come out successfully. You will not be an overnight success. A fun and fast-paced episode. Make listening to it your homework.
You can find Chris Cotton’s other episodes and the key talking points at remarkablersults.biz/e607Listen and view episode notes
Owner, Technician, Service Advisor – Working Together – AAPEX 2020 Honors [RR 606]
This 606th episode honors the recipients of the AAPEX 2020 Awards. The first annual honors include Shop Owner of the Year, Technician of the Year, and Service Advisor of the Year.
Sure we bestowed a bunch of high-fives upon these three outstanding aftermarket professionals, but you’ll love the episode as we discussed their roles in a shop environment and why working together through trust and respect make a huge difference for the business and work environment.
Help me welcome Brian Sump of Avalon MotorSports and Urbana Auto Care as the AAPEX 2020 Shop Owner of the Year. Norm Schultz of Interstate Auto Care, Madison Heights, MI as AAPEX 2020 Technician of the Year, and Jason Sexton of Dynamic Automotive, Frederick, MD as the AAPEX 2020 Service Advisor of the Year.
The key talking points for this episode reside at remarkableresults.biz/e606Listen and view episode notes
THA 206 Proof of Concept
The pandemic was the test of preparedness, fortitude, leadership, nerves, among others. Our topic “Proof of Concept” is the story behind the strong getting stronger.
The leaders who listened and implemented the strategies being served up by the industry pundits especially coaches over the last 3 to 4 years found themselves in a good place. You’ve heard them enforce on the podcast, … essential tactics like strong business culture, a commitment to training your team, firing non-productive or toxic employees, DVI, Cloud-based software, text to pay and the list goes on like strong leadership. Smart Marketing. Managing KPIs, Good financial statements, building processes, and systems, Etc, etc. In essence, the strong found their pandemic recovery easier than others. That is what we are talking about today: ‘Proof of Concept’
Joining me is Chris Cotton, AJ Nealey, and Michael Gallini. They all agree that they are in a better spot because they implemented and worked the strategies and tactics that the industry is known to create success and sustainable profits. Glad you are here, Let’s Talk About It.
The key talking points from this episode are already done for you on the show notes page at remarkableresults.biz/a206.Listen and view episode notes
How to Implement Your Own Apprentice Program [RR 605]
I want you to invest in this episode, beginning to end. It is one of the most important topics we can discuss today. You’ve heard me say that apprenticing will be an essential strategy to fill the technician ranks. We need to collectively engage a reliable apprentice program at every professional shop in North America.
This is an episode where there is a lot of ‘HOW TO’ discussed. With me is Mike Davidson, shop owner and creator of an apprentice program that has been put through all the rogers. Mike is president of Industry Essentials. Also speaking is. Pete McNeil and Jake Sorenson from McNeils in Sandy, Utah who created their own apprentice program, and it was picked up by NAPA nationally.
This episode will help you get started. There is a lot in here to understand and learn. Yes, we need to do this, but there is no super easy button that makes it happen. I challenge you to commit to an apprentice program and engage a willing ‘student’ who wants to become a journeyman technician.
The show notes page contains a link to the PowerPoint slides and links to important sites to help you start. You can find our guest’s other episodes and the key talking points for this episode at remarkablersults.biz/e605Listen and view episode notes
Women in Auto Care Awards 2020 [RR 604]
This episode honors the 2020 Women in Auto Care Awards. There are 3 prestigious awards presented annually, namely; Auto Care Woman of the Year, Female Shop Owner of the Year, and Auto Care Woman of Excellence. The awards are presented to a Women in Auto Care member who has provided recent outstanding contributions to the auto care industry.
I welcome Auto Care Woman of the Year, Lauren Beaulieu, Vice President, Professional Marketing, Advance Auto Parts, The Female Shop Owner of the Year Kim Auernheimer, owner and Business Manager, Cool Springs Automotive, Brentwood, TN and the Auto Care Woman of Excellence, Danielle Sonnefeld, Vice President, Business Development, N.A. Williams
The key talking points for this episode reside at remarkablersults.biz/e604
The Women In Auto Care organization is very dedicated to the advancement, education and empowerment of women within the auto care industry, especially their commitment to educational scholarships. Please listen for details on the unrivaled nurturing they make in scholarships and continuing education.
You can find my panels previous episodes, their bios and the key talking points for this episode at remarkablersults.biz/e604Listen and view episode notes
THA 205 Requirements for Adding a Branch Store
Welcome to the 205th episode of the Town Hall Academy. New Year, New Challenges. Many in the industry are contemplating growth and many are thinking of selling or succession. Keep close to the insights and wisdom from your aftermarket peers, right here, who share their growth story with you.
I’m with Greg Bunch, Austin Miller, and John Manelas. Greg is the owner of Aspen Auto Clinic, Colorado. Austin Miller opened Tire Star in2011, and John owns Auto Care Plus and Euro Care Plus. Together this team has 15 branches and growing.
How many shops are enough? Is there a sweet spot? What qualities must a shop owner possess in order to successfully add a shop? What are the challenges? No doubt this group tells their tale of their initial branch store and the huge learning curve that happened with it and subsequent stores.
The key talking points from this episode are already done for you on the show notes page at remarkableresults.biz/a205.Listen and view episode notes
Millennials in High Gear with Sara Fraser Part 1 [RR 603]
Our topic today centers around millennial customers and employees. With me is Sara Fraser. Sara has been a favorite on the show and lives what she teaches as she is a millennial. Each generation has its traits and you must adjust your business to accommodate the millennial customer and employee.
Sara is with Haas Performance Consulting and teaches the millennial story. We look at the millennial customer needs/wants and the same for the millennial employee. This is part one of a two-part millennial series with Sara
You can find Sara’s other episodes and the key talking points for this episode at remarkablersults.biz/e603Listen and view episode notes
The Benefits of Brainstorming [RR 602]
Let’s create ideas and let’s talk about solving problems. That’s what this episode is all about. I’m with my friend Dr. John Passante, CEO of the Organizational Development Group and a Legacy Aftermarket Human Resource Professional, and Phil Moore, Vice President Sales and Marketing at Federated Auto Parts.
Both have important insight on the power of brainstorming and the discussion will prove to be relevant with tips for your own brainstorming sessions. Also learn how to apply SWOT analysis and make it your own competitive advantage.
You can find my panel’s previous episodes, their bios, and the key talking points for this episode at remarkablersults.biz/e602.Listen and view episode notes