Millennials in High Gear with Sara Fraser – Part 1 [RR 603]
Sara Fraser is a millennial who has a love for life, travel, and connecting with other humans! She has over 15 years of retail management experience, the last 6 of them as an office manager for a used car sales and service center. To bring her customer service, marketing, and business knowledge to the automotive industry she has recently joined the team at Haas Performance Consulting.
Sara loves helping others grow and succeed and is excited to share her expertise on management and social media, her views on how and why the younger generations think and act, and how to work and manage a business within a multi-generational workforce. When she isn’t working Sara spends her time traveling, attending theatrical productions, music festivals, concerts, advocating for human and animal rights, celebrating life in general and connecting with other people from all over the world. Look for Sara’s previous episodes HERE.
Key Talking Points:
- What millennials want from repair shopsMillennials aren’t 20 somethings anymore- they range in ’30s with careers
- Communication- texting, Facebook messaging, and direct messaging
- Want “Instagram” worthy experience- something while you’re there that makes millennials want to take a picture and share it
- Recommendations come from peers via online and social media- millennials love to contribute
- FOMO- fear of missing out of an experience
- Information overload- repair conversations can become very overwhelming very quickly. Use non-technician terminology to help millennials (and customers in general) understand. Send the repair sheet and invoice in an email for reference later on.
- Apps for smartphones- fast and takes ‘thinking’ out, reminders, discounts
- Let your customer decide what their preferred method of communication is and follow it
- Millennial employees Safe space- comfortable in and respected, safe from stereotypes, racism and bullying
- Want to feel like they’re making a difference and contributing instead of being helicoptered by the boss- being directed but also having the freedom to complete tasks/job
- Want to know what is expected ahead of time- love transparency
- Recognition and check-ins- being appreciated
- Thanks to Sara Fraser for her contribution to the aftermarket’s premier podcast.
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