Archive for January 2023
Learning How To Grow: Ready for Shop #2 – Nichole Bennecoff [RR 819]
Recorded Live at the Transformers Summit with Nichole Bennecoff, Subie Guys, Traverse City, MI. Find out how growing her business helped reignite her passion for the industry.
Benefits of Toastmasters – Craig O’Neill [AW 142]
On Record with Craig O’Neill. Craig discusses the benefits of joining Toastmasters. Toastmasters is a nonprofit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs. Through Toastmasters you’ll listen better, communicate more effectively, and lead teams and conduct meetings with confidence.
Being Married to a Shop Owner: Spouse Perspective [RR 818]
What is it like being married to a shop owner and having your own career outside of the automotive industry? Recorded Live at the Transformers Summit, we are with Joe Bennecoff, husband of shop owner Nichole Bennecoffe, and Jennifer McHugh, wife of shop owner Patrick McHugh. It’s time to hear from the spouse’s perspective.
Service Advisor Overload: Part 2 [THA 312]
We are on Part 2 of our Service Advisor Overload discussion because we couldn’t fit it all into 1 episode! Did you know most shops are missing $300-500k in gross profit dollars because their service advisor doesn’t have the time to tap into those dollars? You must build a wall of support around your service advisor.
Profit Does Not Equal Cash in the Bank – Hunt Demarest [RR 817]
Recorded Live at the Transformers Summit with Aftermarket Radio Network host, Hunt Demarest, CPA at Paar Mellis and Associates and host of the Business by the Numbers Podcast. Hunt’s firm specializes in automotive repair clients and he gives us an inside scoop on common new client questions and concerns as well as some behind the scenes about his podcast!
Extended Car Warranties – Greg Buckley [AW 141]
On Record with Greg Buckley. Greg discusses extended car warranties. You must educate your customer!
Finding Technicians Part 2 – Chris Lawson [RR 816]
Chris Lawson is back for Part 2 of our discussion about finding technicians in our industry. This episode focuses on the advanced strategies for finding technicians on Indeed and Facebook. Do you require a resume on Indeed? Find out why you shouldn’t!
Advice For New Shop Owners [THA 311]
If you’re thinking about transitioning from employee to shop owner, this episode is for you. Instead of guessing your way through the transition, let the Aftermarket Radio Network be your free library of industry peers across the country help you get started the right way.
Ask Ortho – Eric Turkington and Kim Conti [RR 815]
Let’s talk about voice assistants for employee efficiency. Technicians need quick and reliable access to accurate data for servicing vehicles. What if they could stay in their bay and ask ‘Hey Ortho’ to check fluid types and receive a response within seconds? Join Eric Turkington, Vice President of Growth, and Kim Conti, Vice President of Product, as they discuss Ortho, the next high tech tool for the automotive industry.
Used Car Market – Lauren Fix [AW 140]
On Record with Lauren Fix as she discusses the used car market and the importance of car maintenance.
Uncovering the Unconscious Incompetent – Chris Chesney [RR 814]
Recorded Live at the 2022 Transformers Summit with Chris Chesney, Training and Organizational Development at Repairify. Chris takes the common phrase, “I don’t know what I don’t know,” and flips it to “I don’t know THAT I don’t know.” With today’s technology expanding the way it is, there is too much information to memorize and know every piece of knowledge when it comes to car repair. How can we change the way technicians learn? How can we prove their understanding besides a certificate or course completion?
Forget the Past: Focus on the Future [THA 310]
“Forget the Past: Focus on the Future”…sometimes easier said than done. The past is familiar and comfortable. We can also get hung up on our past mistakes, which hinders us from moving forward. Listen to 3 shop owners share their perspectives on the past and the future of the automotive industry.
A Hospitality Mindset Delivers Exceptional Customer Service – Steve DiGioia [RR 813]
With over 20 years in the hospitality industry, author and trainer Steve DiGioia shares some real world tips and tactics to improve your customer service, increase employee morale and provide the experience your customers desire. Steve has a detailed 57 individual steps for dinner service, what are your steps for customer service?
Creating Simple YouTube Videos Under 60 Seconds – Niko Sougias [AW 139]
Guest host and shop tour with Niko Sougias, Charlie’s Foreign Car, Encinitas, CA. Niko says customers want explanations with their car repair and he has found a way to connect with them on his YouTube Channel. Find out how he does it.
Doubles Sales to $2 million in 18 Months [RR 812]
Recorded Live at the 2022 Transformers Summit with Jesse and Christine Myers. They joined a peer group and it changed their entire business, doubling their sales to $2 million in 18 months.
Strategies to Communicate Pay: The Good, Bad and Ugly [THA 309]
Join 3 shop owners as they share some great stories and wisdom about what works and what doesn’t when talking about pay. Can you show how to earn the pay they want? How can you bring the team together when there are earning discrepancies?
Proper Equipment Equals Higher Efficiency – Justin Allen [RR 811]
Can proper equipment equal higher efficiency? Justin Allen, a Manufacture’s Rep for Hunter Engineering Company, continues to help shop owners understand that investing in the right equipment can increase the shop’s profitability, save time, and build trusting customers.