Automotive Training: A Business Strategy [RR 925]

There is no getting around the importance of training and mentorship in the automotive service repair industry. A strong commitment to training provides many long-term benefits for business growth. A collaborative approach to learning is encouraged, creating in-house experts and fostering a culture of continuous improvement. Brandon advocates for staying technologically updated and customer-focused to ensure business success. The episode underscores training’s vital role in enhancing customer service and business success.

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Unpacking the Dynamics of Consumer Choice and Pricing [RR 924]

The Value Paradox: We all want top-notch service without the hefty price tag. However, quality comes at a cost. Andy Bizub explores this conundrum and how it mirrors the choices we make. Consumers often face a choice between the cheapest and the luxurious with little interest in the middle ground. This observation sparked a conversation about how the automotive industry can apply this pricing strategy to their businesses. Remember, it’s not just about the price; it’s about the value and experience you provide.
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How Can Parenting Lessons Improve Your Business Leadership? [RR 923]

A reflection on the rewards that come from the challenges of parenting and leadership. The joy lies in witnessing individuals—be they our children or our employees—discover and develop their passions and talents. As leaders and parents, our greatest contribution is to offer guidance and support, fostering an environment where intrinsic motivation and self-assessment can flourish.

Bill Nalu uncovers the essence of effective parenting and leadership lies in the ability to inspire and guide without overshadowing the individual journeys. 
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The Role of The Reservationist in Auto Repair [RR 922]

Discover how “reserving” a service advisor’s time, not just the bay, can transform your client relationships and service quality.

Learn about the rise of virtual service advisors and how they’re reshaping the industry.

Find out how a well-trained reservationist can boost your shop’s efficiency and profitability.
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Multiple Labor Rates [THA 364]

Explore: Strategies for pricing diagnostics and labor based on vehicle type, customer segment, and job complexity.

Discover: The importance of understanding financial metrics, collaborating with service advisors and technicians, and providing exceptional customer experiences to justify premium labor rates. 

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Technician Attraction Blueprint [RR 921]

Chris Lawson discusses the Technician Attraction Blueprint, a strategy for automotive shops to attract and retain technicians by focusing on respect, growth, and money. Lawson’s blueprint, derived from extensive industry questions, helps shop owners self-assess and troubleshoot hiring issues. 

If you’re ready to transform your shop into a magnet for top talent and create an environment where technicians thrive, then you won’t want to miss this!
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From Dealership to Mobile Mechanic [RR 920]

Explore the challenges and benefits of mobile mechanics, Jesse’s future ambitions for a physical shop, and the value of mentorship in the automotive industry.

Jesse explains his transition to full-time mobile work, his marketing strategies, and customer service approach. He also touches on the logistics of mobile operations, from tools to working in various locations.
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Coaches Lab: When Will Shops Stop Doing Work That They Don’t Get Paid For? [THA 363]

It’s time to find the hidden costs of ‘busyness’ in auto repair shops. It’s not just about the work you do; it’s about the work you’re actually getting paid for. Measuring technician productivity is crucial – because if you’re not measuring it, you can’t manage it. It’s a wake-up call for shops everywhere to stop leaving money on the table.
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I’m More Than Just A Mechanic [RR 919]

Can a break-up be the catalyst for an entrepreneurial leap? Find out during Shawn Gilfillan’s 20 questions in 30 minutes episode! Shawn also discusses the importance of a strong business culture, mentorship, and the joy of hobbies like aviation. Shawn shares strategies for managing gross margins and the significance of client experience.
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Understanding Intangible Holes in Your Business [RR 918]

Dave Schedin dives into the significance of emotional intelligence (EQ) in personal and professional development. He discusses how recognizing and managing emotions can lead to business success and shares how his own growth in EQ has helped his clients improve their businesses. The conversation covers the impact of fear and limiting beliefs on decision-making, the importance of stepping out of comfort zones, and the value of self-awareness. 
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What is Leadership Coaching? [THA 362]

Our panel of industry coaches highlight the importance of humility, self-awareness, and emotional intelligence in effective leadership. They share personal stories and insights on the transformative power of coaching, emphasizing the need for leaders to be approachable, own their mistakes, and foster a safe environment for growth. The conversation also touches on the significance of mentorship, asking questions, and guiding team members to find their own solutions. The panelists encourage embracing personal growth journeys and the role of coaching in unlocking individual potential, driving home the message that leadership is about empowering oneself and others to succeed.
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Why Do Some People Embrace Change While Others Resist It? [RR 917]

Psychologist Dr. David Weiman discusses the psychology of change, why change is challenging for some, the various reactions people have, and strategies for leaders to manage and encourage change. Dr. Weiman advises over-communicating to reduce confusion, engaging with resistant team members, and implementing incremental changes using the Kaizen method. By understanding the psychology behind change, involving our teams in the process, and holding onto our core values, we can navigate the waters of innovation with confidence and purpose.
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A Real World Perspective on Safety [RR 916]

Ready to dive into the critical topics of safety and compliance within the automotive service aftermarket? Tom Herrmann shares valuable insights on maintaining a safe work environment, including hazard communication, safety data sheets, labels for chemicals, and the importance of employee training and clear safety policies. Tom emphasizes the role of safety as a form of salesmanship, advocating for selling the importance of safety to employees rather than focusing on potential fines and violations. The episode aims to instill a sense of responsibility in listeners, highlighting the importance of safety to prevent accidents and maintain a productive workforce.
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Driving Change: Women’s Influence in the Automotive World [THA 361]

Nichole Bennecoff and Tenise Chapman are steering the automotive conversation toward new horizons. We’re shifting gears to talk about the power of female presence in the industry, from technicians to service advisors, and the impact it has on businesses and customers alike. Nichole shares her success in creating a team dynamic that’s as inclusive as it is efficient. She’s proving that leadership knows no gender, and her approach is magnetizing more women to the field. Tenise drives home the importance of visibility. She’s out there in a rural setting, changing the landscape and inspiring the youth to dream of a career in automotive with Camp Drive, a two-day camp for kids ages 12-15. 

We also touch on the art of customer service, crafting spaces that make everyone feel welcome, and the quest to bring more female technicians into the fold. 
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The Art of Client Appreciation [RR 915]

Dane and Cathy Bailey discuss their transition from a franchise to independent operators, the importance of trust and reputation, and their unique approach to customer relations. The Baileys emphasize the significance of creating a welcoming environment, particularly for female clients, and the role of personalized gestures like thank-you baskets and branded gifts in building lasting relationships. They also explore the parallels between the automotive and real estate industries, highlighting the importance of professionalism and quality service.
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Back to the Basics: Gear Doesn’t Buy Skill [AW 190]

Oscar Gomez shares his transition from technician to educator, emphasizing the importance of foundational knowledge in the automotive field. Oscar discusses his teaching methods and the challenges of getting technicians to attend training sessions, revealing that many technicians are reluctant to seek further education because they don’t see personal financial benefits. Oscar’s commitment to education is evident in his offering of financial support for students and his passion for teaching, which extends to bilingual classes. 
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Labor Rate Tracker Update: A Valuable Tool [RR 914]

Tom Ham discusses the labor rate tracker tool, which can be found on the Automotive Management Network. The conversation includes the variability of labor rates among different types of automotive shops and across states and the influence of location and shop type on rates. Tom shares that the tracker has grown to 3,000 shops reporting their rates, providing a more comprehensive view of the market. The episode also covers the importance of having a labor rate that reflects a shop’s quality and customer trust. Find out why the labor rate tracker is a valuable tool for both shop owners and industry coaches to gauge market rates and inform business strategies.
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AAPEX’S Commitment to Student Mentorship [THA 360]

Recorded Live at AAPEX 2023, industry mentors and students worked together to service, repair and donate a 2013 Ford Edge to a Veteren. The students share their experiences and aspirations in the industry, from welding to diagnostics. It was also a heartwarming experience to have the recipient of the donated vehicle, Savannah, present in the studio with us. Let’s continue to have a positive impact on the industry and inspire more support for young people to join.
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The New Frontier of Measuring Service Advisor Effort and Output [RR 913]

Stan Stokes and Eric Renninger from Iron Fist Consultants discuss the evolving roles of service advisors in the automotive industry, the impact of COVID-19 on consumer behavior, and the role of technology. Gone are the days of going purely on gut feeling; today, maximizing conversion rates means utilizing every bit of data available. Operationalizing data and effective communication are fundamental aspects of a positive customer journey. 
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Technician Productivity Redefined [AW 189]

Joe Marconi discusses the importance of team collaboration, efficiency, and continuous training in the automotive industry. He highlights the need for effective leadership, a positive company culture, and sound systems and procedures to guide technicians and improve productivity. The conversation also covers the significance of accurate estimating and effective labor rates, the rising costs in various industries, and the importance of a positive and growth mindset in business. 
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Remarkable Customer Service Stories from Red Rock Repair [RR 912]

Danielle Vila discusses the importance of customer service in the industry and shares her strategies for quality control, the benefits of a reliable shop management system, and the significance of standing behind services and parts. The conversation also covers unique marketing strategies, the value of maintenance, community involvement, and the impact of these on business growth and customer trust.
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Why CRM is Vital to Automotive Shop Success [THA 359]

Our panel discusses the importance of Customer Relationship Management (CRM) in the success of auto repair shops. They highlight CRM’s role in client retention, communication, and building trusted relationships. The discussion also covers the significance of integrating CRM with shop management systems and the potential for automation and reminders based on customer data. The panelists stress the importance of the first 100 days in the customer journey, the need for consistent touchpoints, and personalized communication. 
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From Zero to Hero: How did Bret Turn His Struggling Family Business Around? [AW 188]

“40 plus years in business and we had zero money in the bank.”

Bret shares his journey from struggling to successful business owner, emphasizing the importance of seeking outside help and continuous learning. He discusses the transformation of his business into a profitable venture with the help of a coaching company and the implementation of key profit indicators. Brett also highlights the significance of team training and understanding generational differences in the workplace. 
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